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How to enter China, How it works, What to expect : 

How to enter China, How it works, What to expect Eric Newman SSP Program Washington, D.C. November 10, 2009

Why China? : 

Why China? 1.3 billion people GDP 2nd PPP, close 3rd unadjusted Most internet users 298m, up 42% 2008 Most mobile phone users 633 million Most auto sales in world this year Thomson Reuters forecast most research papers within 10 years

Research Growth : 

Research Growth China's research papers output rose to 112,000 in 2008 from 20,000 in 1998. Output nearly doubled since 2004, surpassing UK, Germany and Japan. Research is currently focused on technology and the physical sciences, but expected to grow in life sciences.

Macroeconomic Data : 

Macroeconomic Data Largest of the BRICs, racing up the rankings because of currency strength and GDP growth RMB strengthened 21% 2005-08, Held steady at 6.83 to U.S. Dollar for past year to protect exports Expected to appreciate soon, but somewhat dependent on dollar

Macroeconomic Data : 

Macroeconomic Data Between 1991 and 2006, the Chinese economy grew ten-fold And maintained the pace until this year: 11.1% in 2006 11.4% in 2007 9.0% in 2008 Are these numbers real? Real enough. Chinese provincial authorities lie to make quotas, but other statistics (power generation, etc.) track close

Macroeconomic Data : 

Macroeconomic Data EIU forecast GDP growth rising from 7.2% in 2009 to 8.8% by 2013 Last week World Bank forecast 2009 at 8.4%, OECD 7.7% June, both rising 1%-2% previous. Grew 9% in 3Q. Recession limited to few export cos, VC. Publishing results very dependent on central spending priorities, do not reflect overall Chinese economy.

Publishing MarketMillions U.S. Dollars : 

Publishing MarketMillions U.S. Dollars

STM/Higher Ed MarketMillions U.S. Dollars : 

STM/Higher Ed MarketMillions U.S. Dollars

Import Market English Language, Millions U.S. Dollars : 

Import Market English Language, Millions U.S. Dollars

Online Market : 

Online Market Fastest growing market Special budgets, wiring at 2nd tier libraries CALIS (China Academy of Library & Information System) Founded 1998 by Ministry of Education 300+ libraries, only small central budget CERNET Chinese Firewall Wan Fang Data and Tsinghua Tongfang NSTL buying archives – stop, start

Chinese Characteristics : 

Chinese Characteristics

Domestic Control : 

Domestic Control Imports and publishing are highly regulated, politically sensitive ISBNs are rationed to the 540 state book publishers ISSNs control journals along with a parallel CN#

Approved Importing Agents : 

Approved Importing Agents CNPIEC – original monopoly, 60% share 7 other major importers: China International Book Trading Co., Shanghai Book Traders, China National Publishing Trading Corp Beijing Publications Importation/ Export Corp, Chinese Corp for Promotion of Humanities, China Educational Publications I/E Corp. Beijing Zhongke I/E Corp

Approved Direct Importers : 

Approved Direct Importers 40 national or regional-level institutions (libraries and institutes) National Science & Technology Library Chinese Academy of Sciences National Library of China Why do they do it this way? Political reliability Corruption Collect taxes

International Agents in China : 

International Agents in China i-Group 28+ people: Beijing (12), Shanghai (10-13), Guangzhou (3), Xian (1), Chengdu, Changchun Charlesworth China 22 people (200 typesetting) Beijing, Shanghai, Langfang EBSCO 2 people (was 5) on print, 5 EBSCOhost ProQuest about 10 people Ian Taylor 6 people Wolters Kluwer/Ovid 5 people Swets 4 people

How it works – Sales & Promotion : 

How it works – Sales & Promotion i-Group/ Foreign Agent CNPIEC Chinese Importer BMJ/ Publisher Customer

How it works – Delivery : 

How it works – Delivery i-Group CNPIEC BMJ Customer

How it works - Payment : 

How it works - Payment i-Group CNPIEC BMJ Customer

Foreign STM Publishers in China : 

Foreign STM Publishers in China Elsevier 50 people ThomsonReuters Scientific 30 Wiley Blackwell 25 Springer 20 Informa T&F 7 OUP 4 IOPP, BMJ, etc. 1 each

How it works - OUP : 

How it works - OUP CNPIEC OUP Customer

International Collaboration : 

International Collaboration Delegations China-based editors STM Conferences Seminars on “how to publish in ….” Author collaboration, US, Singapore, Australia, Korea, Japan

Translations : 

Translations Translated editions of BMJ, The Lancet NEJM is published simultaneously within pages of China Medical Tribune Nature has a translated front section Elsevier has translated book jv with PUMP

Authorized Journal Reprints : 

Authorized Journal Reprints World Publishing Corp. Xian (CNPIEC) 1500 Western medical journals ~200 subs Reprints at half price 2nd tier libraries with limited budgets

New Developments : 

New Developments Government easing ISSN control for e-journal translations, but 20% local content Government pressing state publishers to merge and to take over private publishers Creating larger, stronger players to compete against foreign companies inside and outside China

What to do? : 

What to do? Get local representation Dedicated if you can afford it Language and currency issues likely to require presence for foreseeable future Develop partnerships Be patient, be persistent Market will grow Currency will strengthen, strong economy Build your brand China will open up, research grow

Remember Chinese Culture : 

Remember Chinese Culture Personal, face-to-face relationships are more important than contract law Patience and flexibility will be needed in abundance Growth in publishing is nothing like 10%+ Most of the money goes to infrastructure Rules change retroactively Chinese partners are poor communicators

… and This : 

… and This It is difficult to publish in China Books are restricted through ISBNs issued to state publishers Journals are restricted through ISSNs, few are issued – it very difficult to start a journal Still a poor market, local prices are 10% to 20% of foreign prices/wages English market is still small. Most journals sell only 20 or 30 copies, max~ 150 copies

Thank you! : 

Thank you! Eric Newman ejnewman@optonline.net

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