Phoenix Plaza presentation

Zagreb, October 2009. : 

Zagreb, October 2009. Supra regional shopping&leisure center Phoenix Plaza

Great regional traffic connections : 

Great regional traffic connections Location: East part of Zagreb, on main road with daily traffic of 25.000 vehicles, only 300 m (328 yards ) from Zagreb pass and A3, A4 i A12 highways with more than 70.000 vehicles daily.Great highway visibility – 24m (78 f) is height of construction 15 km (9.3 miles) to aeroport. Only 300 m (328 yards) to city railway, bus station in front of shopping center.

Lokacija Sesvete : 

80.000 inhabitants Yearly growth 7% 1/3 of Zagreb available plot area Few thousand of appartment units in construction Lokacija Sesvete

Phoenix Plaza is shopping center, a part of MEGA MIX project Phoenix Park: : 

Phoenix Plaza is shopping center, a part of MEGA MIX project Phoenix Park: Supra regional shopping&leisure Phoenix Plaza Hotel 5* School Kindergarten 1500 appartment units Medical center Business center Care for the elderly

Large catchment zone : 

Large catchment zone Catchment zone I 15 minutes by car. 278,446 inhabitants Catchment zone II 30 minutes by car. 360,151 inhabitants Catchment zone III 45 minutes by car 909,326 inhabitants Catchment zone IV 60 minutes by car 263,082 inhabitants Two categories: “A” and “E” catchment zones„A“ zone„A“ zone is founded on Phoenix Plaza’s contents, from atraction, fun and leisure, to shopping and restaurant. It is divided into four zones : „E“ catchment zone – Euro zone - Formed in 500 km radius from center and founded on several elements: Main center attraction – largest tropical aqaurium in Europe with Oceanarium, aditional education content multiplex cinema with 8 halls and 1486 seats Interactive arcades on 1.800 m² (20.000 sq f)

Inhabitants number and household numbers with purchasing parity {PP} : 

Inhabitants number and household numbers with purchasing parity {PP} Source: RegioData Research, Purchasing Parity Index Croatia; www.dzs.hr; MUP RH Conclusion: Large number of inhabitants with large consumption per inhabitant

Potential market potential : 

Potential market potential Potential market potential in catchment zones in € mil.

About Supra-regional shopping&leisure center Phoenix Plaza : 

About Supra-regional shopping&leisure center Phoenix Plaza Area: 100.000 GA sq m, 47.500 GLA sq m 130 stores 1.900 parking spaces 8 multiplex cinema halls Energy savings up to 70% 2 underground parking levels, and 4 retail levels

Arhitecture and design : 

Arhitecture and design Up to date technical and technological solutions Up to date video surveilance Quality materials: glass, natural wood, inox, natural stone… Perfect microclimate conditions (temperature, humidity and air cleaness) Complete equioment with low energy consumption

Contents : 

Contents Shopping – Entertainment – Food - Attractions Total number of businesses: 71 Famous world brands: Armani, Ferre, Manolo Blahnik, D&G , Segio Rossi. Baldinini, Pacciotti, Strellson, Calvin Klein, Cacharel, Marella, Bogner, Ralp Lauren, Gerry Webber, Stacato, Max&Co, Springfield, Peek &Cloppenburg, Swarovski, Stiefelkoening, Lacoste, Tommy Hilfiger, Adidas, Nike, Douglas, Coin Casa, Sisley, Benetton, Guess, Mass, Miss Sixty, Massimo Dutti, Je*S, Naf-naf, Bata, Zara, Aldo, Replay, Office shoes, Mango, Celio, Camper, Lisca, Fresh optika, S. Oliver, Oviesse, Deichmann, New Yorker, More & More, Fox, Ann Christine, Vero moda, Women secret, Marc O Polo, Oschkosch, Golden Pint, Wenice, Diesel, Koton, H&M, Mana moda, Pimkie, Accesoires, and many other…

Contents : 

Contents Shopping – Entertainment – Food - Attractions Food:McDonald’s up to 880 sq m – largest in Eastern Europe Costa cofee, Mc Donalds caffe, Haagen-Dazs

Entertainment : 

Entertainment Multiplex cinema with 8 halls minimum, conformed to latest standards:Every seat wider 30%, with it’s own arm restsMore leg roomLess seats per sq m, more comfort Aditional amenities Gameroom – Arcades up to 1.800 sq m (20.000 sq f)Latest generation of 3D arcade games3D golf, 3D tennis, latest driving simulators Rally & Formula 1 from best in the World, from Japan – SEGA & NAMCO

Attraction : 

Attraction AQARIUM With sharks 24 metres long 2 stories high Walk-through tunel And sea rays (without comparison in Croatia & Slovenia, Bosnia and Herzegovinia, Serbia,đ Montenegro, Macedonia, Hungary…. Really, no match in whole CEE region) and 20.000 other living organisms Awarium is a BRAND for itself. It will draw visitors and shoppers from whole region. IT WILL NOT BE A BURDEN FOR TENANTS. It will be financed by tickets and souvenir shop.

Attraction : 

Attraction AQARIUM Daily from 700 up to 1.200 visitors

Attraction : 

Attraction AQARIUM (in Dubail Mall)

Competitive advantages of the Phoenix Plaza : 

Competitive advantages of the Phoenix Plaza - Location - large catchment area - Location with the greatest free potential- Urbanism, Arhitecture, Design - Low running business costs – sustainable building and energy efficiency - Optimum mixture of various facilities and brands- Attractions - Entertainment

Terms for Tenants : 

Terms for Tenants - Extremely LOW BUSINESS COSTS- Experience working in pleasant and modern ambient- Good attendance in long run- Partnership relation with tenants

Slide 19: 

Situation

Slide 20: 

Ground level South

Slide 21: 

Ground level North Aqaurium position – Entrance

Slide 22: 

First floor Aqaurium position - Exit Arcades

Slide 23: 

Sky lobby Teracce 1.900 sq m

Slide 24: 

Phoenix Plaza – opening August 2011.

Slide 25: 

www.mipim.com Phoenix Plaza - Awards www.cnbcarabia.com Leading REAL ESTATE professional summit in Cannes, among 2.900 projects from all over the world chose 6 most perspective projects in year 2009. Among them is Phoenix Park. Phoenix Plaza won an Award Best retail development“ from „European Property Awards“ which is organised with TV house CNBC Arabia, The New York Times and The Daily Mail media houses.

Slide 26: 

Phoenix Plaza PROJECT WITH THE GREATEST FREE POTENTIAL CONTACTS:Andreja GazdekPROJECT DIRECTORt: +385 1 2008 132agazdek@phoenix.hr Damir PetrovićCOMMERCIAL DEPARTMENTt: +385 1 640 72 00dpetrovic@phoenix.hr Mirna Bailo COMMERCIAL DEPARTMENT t: +385 1 640 72 00mbailo@phoenix.hr