india.cable tv market

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INDIAN C&S,INTERNET MARKET– DISTRIBUTION PERSPECTIVE : 

INDIAN C&S,INTERNET MARKET– DISTRIBUTION PERSPECTIVE INDIA IS CHANGING….. Chandra kumar mk Indian Market – Overview

INDIA IS CHANGING….. : 

INDIA IS CHANGING….. Rise in disposable income Appetite for entertainment is growing Rapid adoption of new technologies “ A RAPIDLY GROWING ECONOMY WITH BOOMING CONSUMER DEMAND “

Rise in disposable incomes 70% rise in per capita income (1994-2006) : 

Rise in disposable incomes 70% rise in per capita income (1994-2006) Appetite for entertainment is growing $25 billion being spent annually by Indians on travel 45 mn credit card subscribers growing @ 35% annually 10 mn color TVs sold annually TV homes have doubled in last 6 years Rapid adoption of new technologies by Indians 5 to 6 mn mobile phone subscribers are added every month Average mobile handset price has come down from $300 to $80 source :NCAER

India at a Glance : 

India at a Glance Land Area 32,87,263 Sq. Kms Density 324 per Sq. Km Towns 1392 Rural Population 750 Million Urban Population 251.8 Million

A Market called India : 

A Market called India 1.1 billion plus individuals living in less than 200 million homes Spread across huge geography Literacy level of 71.1% Television reaches 111million homes Cable and satellite in about 72 million homes Television is a great platform for providing education, promotes literacy, science and technology, sports, general entertainment and encourages individual talents If there is one word that describes Indian Television industry’s outlook, it will be “Potential”. source:NRS2006

A Market called India : 

A Market called India Urban Households 51millions Rural Households 60millions Internet reach 13millions Urban india : 10.8millions Rural india : 2.2millions Maximum market growing :Maximum growth from rural market TARGET : RURAL MARKET

The TV Universe : 

The TV Universe Source:TAM

21% Growth in TV owning & 46% Growth in C&S Households : 

21% Growth in TV owning & 46% Growth in C&S Households 21% Growth 23% Growth 46% Growth 50% Growth C&S Households TV Households NRS 2006

The Growth is also significantly different across SEC… : 

The Growth is also significantly different across SEC… 62% Growth 56% Growth 31% Growth 41% Growth 46% Growth In 2006, NRS

Projected Growth : 

Projected Growth Cable TV 137 mn Households by 2010 109 mn C&S Homes by 2010 (80% penetration) TV Industry to maintain a 17% growth rate Gross revenue projected to double from Rs 20,800 Crores to Rs 40,500 Crores by 2010 Not all the 350 plus channels survive source:MPA

Projected Growth : 

Digital Pay TV Digital pay TV to go up from 3.2 mn as of 2007 to 25 mn by 2013 55% Of cable consumers' bills will either come down or remain at around the same level after implementation of addressability. Digitalization Is Inevitable, Especially In The Larger Cities. Projected Growth

Case Study: Bangalore : 

Case Study: Bangalore Total C&S Households : 1 million ARPU : Rs. 175/- pm (Avg.Price ranges from Rs 150/- to Rs. 350/- per house) Total inflow (Annual) Rs. 250 crores Broadcasters: Rs. 35 crores * MSOs: Rs. 10 crores * - Retained by LMOs Rs. 210 crores (84 percent!) *Estimated Not considering installation charges and 2nd/3rd TV connections at home

Cable TV in india…a mass market service : 

Cable TV in india…a mass market service Indian cable TV subscribers are currently spending about 1.5 to 2% (US $4-5) of their monthly income on cable services Globally, consumers spends 3 to 4% of their monthly income on pay television and other media services While this indicates a sizeable growth opportunity, only a mass service can achieve the economies of scale to fully exploit the market potential A value based pricing strategy will be the key to success for any service

Some finer details about Indian market : 

Some finer details about Indian market

India…a few steps away to become a Asia's top : 

India…a few steps away to become a Asia's top India is set to become Asia's leading cable market by 2010 The largest market by 2008 And the most lucrative pay TV market by 2015 And some barriers Regulatory barriers could impact growth in the world’s third largest cable TV market source :MPA

Existing players and new arrivals : 

Existing players and new arrivals Existing (pan india basis) Hathway cable & datacom pvt ltd Indusland media pvt ltd (In cable) Zeenext broadband india pvt ltd (Siti Cable) New players Den networks ltd Digital outsourcing india pvt ltd(you telecom) Digicable network india pvt ltd