Agenda :
Agenda Overview of Net-a-Porter
Why shop online?
How Net-a-Porter is successful as an online retailer
Net-a-Porter :
Net-a-Porter Founder and chairman, Natalie Massenet
Launched in June 2000
UK based
Over one million visitors
Average order $820
Service 170 countries
Discount e-Retailer theOutnet.com Photo credit: Net-a-Porter
Why shop online? :
Why shop online? Available 24/7
Lower prices
Wide range of selection
Ratings
Price comparison
Environmentally friendly
Convenient
Hassle free! Photo credit: Net-a-Porter
Net-a-Porter’s success :
Net-a-Porter’s success Target market: women who have more disposable income than time
NET-APP
Weekly magazine
Quick stock updates
Exclusive collaborations
Next day delivery in London and Manhattan
Rush orders delivered by vans in New York and Manhattan Photo credit: Net-a-Porter
The future of e-Retailing :
The future of e-Retailing Between January and June 2009 UK online shoppers spent an estimated £22.9 billion on the internet
June: clothing Index grew 22% year on year
Predictions of 12% growth for end of 2009
Slide 7:
Photo credit: Net-a-Porter
References :
References RosanaVollmerhausen (April 9, 2009) Online Fashion Retailers Make Style News: Fashion Retail Sites Offering the Latest News and Tips. Retrieved October 19, 2009, from Suite101 website:
http://womensfashion.suite101.com/article.cfm/online_fashion_retailers_make_style_news#ixzz0V1aUVrJ7http://womensfashion.suite101.com/article.cfm/online_fashion_retailers_make_style_news
Richard Seltzer (August 1999) Shop online the lazy way: Why shop online? Retrieved October 19,2009 from Samzidat website:
http://www.samizdat.com/shopintro.html
Tom (September 16,2006) Benefits of Online Shopping. Retrieved October 19, 2009 from Business, Marketing and Technology website:
http://news.baluart.net/article/93/benefits-of-online-shopping/
Jessican Brown (March 5,2009) Net-a-Porter gives details of discount venture. Retrieved October 19,2009 from Drapers website:
http://www.drapersonline.com/5001076.article