Corporate Support for Road Safety

Corporate Support for Road Safety : 

Corporate Support for Road Safety August ,2009 Yomi Fawehinmi

The Road Safety pandemic : 

2 The Road Safety pandemic In 2004, Road traffic injuries were the ninth leading medical cause of death in the world. However by the year 2020, if nothing is done to address the issue, road accidents would have become the third most significant cause of injury and death, surpassing war and HIV!

The Road Safety pandemic : 

3 The Road Safety pandemic Road traffic collisions kill more than 1.2 million people/year around the world More than the number killed by malaria or diabetes. About 50 million are injured in traffic accidents each year.

Peculiarities in Issues of road Safety : 

4 Peculiarities in Issues of road Safety Developing countries bear a greater brunt of the weight. Account for just 32 percent of the world's trucks and cars, but they suffer 75 percent of the deaths on the world's roadways. Africa is worse Traffic deaths in low and middle – income counties are predicted to increase by 83%, while they will decrease by 67% in high income counties. Gender Men account for over 70 percent of the victims of road accidents. The demographic dimension Over 50 % of road traffic deaths occur among people 15-44 years.

Road Safety In Nigeria : 

5 Road Safety In Nigeria Giant Steps been taken to improve the situation Situation worsened as a result the state of Road infrastructure Institutions for education, policy development, Research and Law enforcement Driving habits Vehicles The Okada Menace Six times more likely to die in a crash then people on other types of enclosed Vehicles. 8:10 Chance that a motorcycle accident will result in death or very serious injury” “Accident rate in Nigeria is one of the highest in the world but everything is being done to reduce it. The problem is not the regulations. We have relevant rules in place but our problem is enforcement of the laws. Most of the drivers do not know the road signs and markings”- The Minister of Transport (as at then), Mrs. Diezani Alison Madueke

Pictures of the Road Situation in Nigeria : 

6 Pictures of the Road Situation in Nigeria

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Whose Role? : 

8 Whose Role? Traditionally, Road safety is a public service However, there is a need for the private sector to get involved in road safety

The business case for Private sector participation in road safety : 

9 The business case for Private sector participation in road safety Minimize/ eliminate the high cost of Accidents Property damage Administrative cost- Policing , etc Lost output Medical cost Human cost of pain, grief and suffering Loss of lives Cause of 1:3 deaths in the Oil and Gas business As a Risk Mitigation strategy Road safety initiatives builds company reputation Cost minimization Strategy For insurers- No accidents=No claims

The Arrive Alive Project : 

10 The Arrive Alive Project Pioneered and launched In April 2004 by Chevron The goal is to achieve zero fatalities on our roads. Arrive Alive’s charter is to take action and collaborate with governments, private sector companies and international donors to improve road safety The project currently, operates as non-profit coalitions in El Salvador Guatemala Nigeria South Africa Uganda

Background:Arrive Alive Vision : 

11 Background:Arrive Alive Vision The focus of Arrive Alive is to help key stakeholders in countries in which we operate to eliminate fatalities and injuries among Chevron employees, contractors and the public. To achieve the goal of Arrive Alive, Chevron seeks to proactively collaborate with key stakeholders to find and implement solutions to the root causes of road traffic incidents.

Background: Business Drivers—Why Chevron is Involved : 

12 Background: Business Drivers—Why Chevron is Involved Our workforce interface with the public daily Creates goodwill and a good reputation Supports Company’s safety goals Instigate behavior changes among children Supports the values of the Company Provides a platform to Show the compnay as a good stewards of her employees, contractors, and communities

Arrive Alive Value Drivers : 

13 13 Arrive Alive Value Drivers To save lives. To move Chevron further along the pathway to zero crashes, injuries and fatalities. To reduce costs associated with MVCs.

Key Operating Principles : 

14 Key Operating Principles Collaborate Coalitions are formed with stakeholders. Holistic Develop projects that incorporate Road Safety Education Support for Enforcement Advocacy Simple engineering Protect people Root – cause focus

The Arrive Alive Road Safety Initiative (AARSI) AARSI : 

15 The Arrive Alive Road Safety Initiative (AARSI) AARSI AARSI was established by a coalition of private sector companies Chevron Nigeria Zenith Bank Plc First Bank of Nigeria Plc Diamond Bank Plc http://www.arrivealivenigeria.com/

AARSI Significant Strides To Date : 

16 AARSI Significant Strides To Date Advocacy Education/ Communication Enforcement Hot Spot Remediation 2 Hot spots corrected in Lagos Obsorne Bend Ogudu Bridge Advocacy

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18 OGUDU Before After Major traffic slow down point Reduced traffic

AARSI Significant Strides To Date : 

19 AARSI Significant Strides To Date Advocacy Education/ Communication Enforcement Hot Spot Remediation Supported the Federal Road Safety Commission & Lagos State Traffic Management Authority on deployment/usage of breathalyzers Provided training Donated breathalyzers Distributed over 5000 Helmets to Okada Riders Advocacy

AARSI Significant Strides To Date : 

20 AARSI Significant Strides To Date Advocacy Education/ Communication Enforcement Hot Spot Remediation Established Road Safety Clubs in Nine schools Working with the Lagos state government to develop a curriculum on safety Trained over 4000 okada riders in Lagos in Use of correct safety helmets Safe driving Developed Several Communication on safe driving habits Radio Jingles Production of Flyers Jingles aired on Cool FM,WAZOBIA and RHYTHM Advocacy

AARSI Significant Strides To Date : 

21 AARSI Significant Strides To Date Advocacy Education/ Communication Enforcement Hot Spot Remediation Advocacy on Blood Alcohol Content limit Advocacy on ensuring the use appropriate helmets. Promoting Safety Engineering in road construction Promotion of the “Safe Road Corridor “ concept Advocacy

Chevron support to Arrive Alive : 

22 Chevron support to Arrive Alive Financial support Technical support COE in the U.S local Support

Lessons learnt : 

23 Lessons learnt Develop a program that support your strategic fit Start small and grow big Choose a geographic area Choose an area of intervention Work with others to make this happen Be on board with FRSC Utilise other partners Have scorecard to measure performance Sustain Your interest Get funding for activities in good time

Where you can be involved : 

24 Where you can be involved Be a better road user Support the Road safety institutions in Nigeria Start a road safety program in your organization Join the AARSI

Joining AARSI : 

25 Joining AARSI Synergy opportunities Funding Technical Support Share Cost Extend Mileage Joining a league of recognized partners in Road Safety Sustainable support Professionalism and Good Project Management Skills WILL YOU JOIN US?

Slide 26: 

26 Finally, We all have a Role to promote Road Safety in Nigeria