logging in or signing up 1st lect intro dev_amte Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 16 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: November 02, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Marketing Management : Marketing Management What is Marketing ? : 2 What is Marketing ? Selling ? Advertising ? Slide 3: 3 We use the word Marketing to describe such things as analyzing the needs of the people trying to guess what types of products they want estimate how much they will buy predict when they will want to buy determine where they go to buy the stuff Slide 4: 4 …. And, figure out the best price to sell it at - and can you still make a profit selling it at that price decide on promotional things to create awareness about the product look at the competition to see what they are doing with pricing, features etc. Slide 5: 5 “Marketing is concerned with anticipating customer demand and directing the flow of goods from producers to consumers” Marketing has to do with matching producer’s outputs to consumer’s activities (wants, needs) Slide 6: 6 Serving the needs of customers is what business should be all about … Marketing is the business function that interprets customer needs to the rest of the organization. Marketing should begin with the customer needs - NOT with the production process. Marketing should anticipate needs. I want it, I need it….. : 7 I want it, I need it….. 5 Types of Needs Stated needs Real needs Unstated needs Delight needs Secret needs Future Needs Marketing Mix and the Customer : 8 Marketing Mix and the Customer Four Ps Product Price Place Promotion Four Cs Customer solution Customer cost Convenience Communication Core Concepts : 9 Core Concepts Needs, wants, and demands Target markets, positioning, segmentation Offerings and brands Value and satisfaction Marketing channels Supply chain Competition Marketing environment Marketing planning Key Customer Markets : 10 Key Customer Markets Consumer markets Business markets Global markets Nonprofit/Government markets The marketplace isn’t what it used to be…. : 11 The marketplace isn’t what it used to be…. Changing technology Globalization Deregulation Privatization Empowerment Customization Convergence Marketing Management Tasks : 12 Marketing Management Tasks Developing marketing strategies Capturing marketing insights Connecting with customers Building strong brands Shaping market offerings Delivering value Communicating value Creating long-term growth Slide 13: 13 “Identifying customer needs and wants and delivering satisfaction to him at a profit” You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
1st lect intro dev_amte Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 16 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: November 02, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Marketing Management : Marketing Management What is Marketing ? : 2 What is Marketing ? Selling ? Advertising ? Slide 3: 3 We use the word Marketing to describe such things as analyzing the needs of the people trying to guess what types of products they want estimate how much they will buy predict when they will want to buy determine where they go to buy the stuff Slide 4: 4 …. And, figure out the best price to sell it at - and can you still make a profit selling it at that price decide on promotional things to create awareness about the product look at the competition to see what they are doing with pricing, features etc. Slide 5: 5 “Marketing is concerned with anticipating customer demand and directing the flow of goods from producers to consumers” Marketing has to do with matching producer’s outputs to consumer’s activities (wants, needs) Slide 6: 6 Serving the needs of customers is what business should be all about … Marketing is the business function that interprets customer needs to the rest of the organization. Marketing should begin with the customer needs - NOT with the production process. Marketing should anticipate needs. I want it, I need it….. : 7 I want it, I need it….. 5 Types of Needs Stated needs Real needs Unstated needs Delight needs Secret needs Future Needs Marketing Mix and the Customer : 8 Marketing Mix and the Customer Four Ps Product Price Place Promotion Four Cs Customer solution Customer cost Convenience Communication Core Concepts : 9 Core Concepts Needs, wants, and demands Target markets, positioning, segmentation Offerings and brands Value and satisfaction Marketing channels Supply chain Competition Marketing environment Marketing planning Key Customer Markets : 10 Key Customer Markets Consumer markets Business markets Global markets Nonprofit/Government markets The marketplace isn’t what it used to be…. : 11 The marketplace isn’t what it used to be…. Changing technology Globalization Deregulation Privatization Empowerment Customization Convergence Marketing Management Tasks : 12 Marketing Management Tasks Developing marketing strategies Capturing marketing insights Connecting with customers Building strong brands Shaping market offerings Delivering value Communicating value Creating long-term growth Slide 13: 13 “Identifying customer needs and wants and delivering satisfaction to him at a profit”