The research process :
The research process 1-Nee for information:
The researcher must thoroughly understand why information is needed.
Research information will facilitate the decision making process.
2-Research objectives and information needs :
2-Research objectives and information needs Researcher must specify the objectives of the proposed research and develop a specific list of information needs
Research objective answer the question why is this project being conducted
3-Research design and data sources
4-Data collection procedure :
4-Data collection procedure Researcher must establish an effective link between the information needs and question is to be asked for observation to be recorded
5- Sample design
6-Data collection
Slide 5:
7- data processing
8-data analysis
9- presentation of results
Sampling error :
Sampling error Difference exists between the sample value and true underlying population value, this difference is called sample value.
Non sampling error:
All error that may occur in marketing research process except sapling error
Types :
Types