Funny Joke Politics

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FUNNY JOKE POLITICS : 

FUNNY JOKE POLITICS How & how not to use humor in communications

Being funny can... : 

Being funny can... dethrone & deflate an opponent allow you to say things you couldn’t with a straight face puncture an argument make messages much easier to pass along broadly deflect criticism, show humanity

When does it work? : 

When does it work? Rarely.

When does it not work? : 

When does it not work? Often.

Why? : 

Why? Care too much; don’t want to make light Comedy is bad at communicating new ideas Focus is too specific; no entry point Wrong messenger Also: it’s really, really hard

How? Meet them half way : 

How? Meet them half way Need to find a shared premise: common ground The more surprising, the funnier

Formulas for funny : 

Formulas for funny Ridiculing character Pushing argument to extreme Translate to human speak: sociological or psychological Connect to pop culture Juxtapose Language A with Message B

Ridiculing character : 

Ridiculing character

Push argument extreme : 

Push argument extreme

Push argument extreme : 

Push argument extreme

Push argument extreme : 

Push argument extreme http://www.youtube.com/watch?v=h7bzdj9RlG4

Push argument extreme : 

Push argument extreme http://www.youtube.com/watch?v=E7X8u5IEEBc

Translate to human speak : 

Translate to human speak

Explain with pop culture : 

Explain with pop culture http://www.youtube.com/watch?v=0nqtL-P8kzo

Language A, Message B : 

Language A, Message B

Language A, Message B : 

Language A, Message B http://www.youtube.com/watch?v=3gwqEneBKUs

But, really, how? : 

But, really, how? Don’t go with first idea — brainstorm 10 more Commit. Context matters — find something to copy Don’t underestimate the power of swearing, kittens, and sex

You don’t have to be funny : 

You don’t have to be funny Best as a mindset, not a format Just be interesting.

Good people : 

Good people Andy Cobb — andrewtcobb@ca.rr.com Lee Stranahan — lee@stranahan.com Andrew Boyd — andrewontheroad@gmail.com Robert Greenwald — Brave New Films

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