Presentation Transcript
Slide 1:Using New Media to Target your Audience Heidi D. Campbell
Slide 3:…term used to describe a second generation of web development and Internet-based services used for collaboration and sharing information online. Web 2.0
Slide 4:Interactive Gaming Web 2.0
Slide 7:Web 2.0 Blogging
Slide 8:Web 2.0 used Higher Education
Slide 9:What are your goals?
Slide 10:Who is your Audience?
Slide 11:Who is your TARGET Audience?
Slide 12:How do they communicate?
How do they gather information?
Slide 13:Who do they care about?
What do they care about?
When are they connected?
Where do they go for info?
How do they communicate? The Target
Slide 14:Ways of Reaching the Target
Slide 15:You Tube
Twitter
Facebook
MySpace
Wikipedia New Media
Slide 16:1st Generation to grow up with technology
Slide 17:? ? ? ? ? ? ? ? ? ? ? ? ? ? ? What’s Next? ? ? ? ? ? ? ? ? ? ? ? ? ?
Slide 18:Using News Media to Target your Audience Heidi D. Campbell