Using Technology

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http://www. youtube. com/watch?v=x8SyrQX9 vpM

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Presentation Transcript

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Using New Media to Target your Audience Heidi D. Campbell

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…term used to describe a second generation of web development and Internet-based services used for collaboration and sharing information online. Web 2.0

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Interactive Gaming Web 2.0

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Web 2.0 Blogging

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Web 2.0 used Higher Education

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What are your goals?

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Who is your Audience?

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Who is your TARGET Audience?

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How do they communicate? How do they gather information?

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Who do they care about? What do they care about? When are they connected? Where do they go for info? How do they communicate? The Target

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Ways of Reaching the Target

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You Tube Twitter Facebook MySpace Wikipedia New Media

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1st Generation to grow up with technology

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? ? ? ? ? ? ? ? ? ? ? ? ? ? ? What’s Next? ? ? ? ? ? ? ? ? ? ? ? ? ?

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Using News Media to Target your Audience Heidi D. Campbell