HP marketing

HP : 

HP Marketing and Database Activities

Profile : 

Profile HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses

Products : 

Products HP is committed to developing products, services and information that are accessible to everyone, including people with disabilities or age-related limitations. This commitment supports our company's diversity and "Total Customer Experience" objectives and helps ensure that the benefits of technology are available to all. Desktops & Workstations» Notebooks & Tablet PCs» Printers and Multifunction» Handhelds Calculators» Monitors» Scanners/Copiers/Faxes» Digital Photography» Storage» Servers» Supplies & Accessories» Networking» Software

Solutions : 

Solutions HP offers specific solutions for your home or business—whether you need software, hardware or services Home & Home Office Large Enterprise Business Small & Medium Business Education Desktops Printing & Imaging Tablet PCs Workstation market segments

Target Industry Segments : 

Target Industry Segments IT & ITES Automobile & Auto Ancillaries Aerospace & Defense Manufacturing Industries Engineering Service Providers (ESP) Consumer goods Architecture & construction Services – Telecom, Travel & Transport, Utilities, Banking, Media, Education, Retail & Wholesales & Government Life Sciences – Medical Devices & Equipments Healthcare & Pharma Education Disability Organizations

Target Geos & Cities : 

Target Geos & Cities North East All Major Cities/Industrial belts in respective Geos West South

Marketing Strategy : 

Marketing Strategy HP use the which relies on how their business customers view and rate their products, this strategy helps them to get constant feed back about their products, and then they try to achieve customers' requirements and give products the support needed in order to establish a strong support system. This strategy also helps to strength the relationship between the company and clients. What separates these companies from each other is the work they do on how they can satisfy their clients, that happens through offering their clients more and more services.

Database Building & Lead Gen – Approach : 

Database Building & Lead Gen – Approach Step 1 – Data Acquisition & Consolidation Step 2 – Data Validation & Management Step 3 – Lean Gen Process

Step 1 – Data Acquisition & Consolidation : 

Step 1 – Data Acquisition & Consolidation Secondary Data Acquisition & Consolidation Major Industrial Association Mapping: SIAM,ACMA,ARAI,NATRIP,SAE India & IMTMA North & East 1) All India Directory of Machinery Manufacturers 2) Delhi & around Industrial Directory 3) Chandigarh & around Industrial Directory 4) Jaipur & around Industrial Industry 5) Gurgaon Industrial & Trade Directory 6) Chamber of Commerce list/FICCI/CII/ASSOCHAM list 7) Okhla & Mayapuri Industrial Directory 8) Kolkata Industrial Directory South 1) Peenya, Electronic city,  Whitefield  & Other major Industrial Areas list Bangalore. 2) Guindy & Ambattur Industrial area list in Chennai 3) Hyderabad Major cities 4) Kerala Major cities West 1) Seepz, Andheri, Thane Belapur & Wagle Industrial belts in Mumbai 2) Pimpri-Chinchawad, Bhsari & Chakan Industrial areas list in Pune Mapping from ETE master: Missing accts and contacts Complete Mapping of Top 500 mfg cos. in India

Step 2 – Data Validation & Management : 

Step 2 – Data Validation & Management Data Validation for Verify the existing contacts Collect new requisite contact profiles Maintenance of data MS SQL based software - CustomerTracker Basic Data Modeling Import & Export Basic DB reports

Step 3 – Lead Gen Cycle : 

Step 3 – Lead Gen Cycle Product/Campaign based readiness of the data Usage of Lead Management tool ETE Customized Online Response Management software - SimpleRM Email campaigns & reports of response tracking Online registration management Standard DB report generation

Demand Generation Activities: : 

Demand Generation Activities: Direct mailing Info mailers with specific call to action – seek exhaustive know how of HP products, meet HP experts, check demos and interactive sessions at industry gatherings/specific exhibitions/promotional campaigns Permission based – enroll members for newsletters/updates/trends and solutions – send fortnightly newsletters to subscriber base – maintain and manage lists (opt outs, response pattern and track history of interactions) Invites to webcasts, online forums, third party events Closed loop campaigns Industry vertical specific series of mailers to identified base Encourage to meet up with HP representatives Facilitate and co-ordinate for meetings Collateral support – brochures, case studies, white papers etc Co-ordination with HP and sales partners for closure of leads, support for conversions etc

Cont… : 

Cont… Telemarketing support Proactive collection of relevant info during the database building phase – collection formats (beyond basic contact info) Telemarketing centre across key locations/regions in the country: Dedicated and skilled telemarketing resources Trained to support all direct mailing, lead and demand generation campaigns Framework and processes to deliver based on campaign intensity, set targets and expected deliverables Also manage backend response management – trouble shooting of queries, working closely with HP team for query management

Cont.. : 

Cont.. Targeted events (seminars, roadshows, speaking slots) Thought leadership events Networking platform Product specific niche community effort – eg: CATIA Inner Circle – targeted only at decision makers, involvement of industry bodies, analysts, format to appease audience taste (panel discussions, knowledge forums etc) Participation at industry events Exhibition stalls Sponsored speaker slots Access to invitee and audience lists Promotional offers/incentives

Resources : 

Resources Dedicated Resources are been deployed for this project To Maintain HP Database Update the status of the Database event wise. To Track the mechanism of the Database with the help of CRM in an efficient manner Use of Customer Tracker tool which would enable us to ease the Database Maintanence as well as generating accurate reports on time.

Reports : 

Reports The Generation of reports for HP Database is been done monthly as well as quarterly. The Updation of data is been on monthly basis depending upon the various activities that we undergo during the financial year Report Generation on quarterly basis would be send across to the HP.