logging in or signing up Online Social Marketing Autosaved aSGuest24736 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 52 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: August 27, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Online Social Marketing : Online Social Marketing Agenda : Agenda Online Social Marketing คืออะไร Online Social Marketing สำคัญอย่างไร แนวโน้มต่างๆสำหรับ Online Social Marketing Facebook Twitter Second Life YouTube ท่าน (แน่นอน ท่านนั่นแหละ) มีส่วนร่วมอย่างไร Online Social Marketing คืออะไร : Online Social Marketing คืออะไร จุดยืนของ Online Social Marketing ที่มีต่อผู้บริโภคและ Influencer ในการ การสร้าง การร่วมแลกเปลี่ยน และ โต้ตอบ กับ เนื้อหาสาระ Online Social Marketing คืออะไร : Online Social Marketing คืออะไร • CGM—Consumer Generated Media The fastest growing media is that which consumer create and share themselves. It's DVR-resistant and presents long lasting sources of influence. This group is yet another venue to tackle issues, themes, challenges, and opportunities related to Consumer-Generated Media. This group is an extension of the ConsumerGeneratedMedia.com blog. • SMM—Social Media Marketing • WOM Word of Mouth • Viral Marketing • Buzz Marketing Buzz..Viral…WOM : Buzz..Viral…WOM Online Social Marketing : Online Social Marketing Amazon Craigslist CitySearch Digg Delicious Facebook Flickr Linkedln MySpace Newsvine Technorati Twitter Wikihow Wikipedia Yahoo! Answers YouTube Online Social Marketing สำคัญอย่างไร : Online Social Marketing สำคัญอย่างไร Online Social Marketing สำคัญอย่างไร : Online Social Marketing สำคัญอย่างไร Google Yahoo! Facebook YouTube Windows Live Wikipedia Blogger.com Microsoft Network (MSN) Yahoo!カテゴリ Baidu.com Myspace Google India Google (German) Twitter QQ.COM The most visited sites on the internet: Alexa, August 2009 Others include, Flickr, Personal Web site, Digg, SmugMug, Picasa Web Albums, Linkedin, Classmates, Meetup etc……………………….. : Microsoft paid $240 million for a 1.6% stake in facebook Facebook is the 3rd(5th) most popular site on the Internet 250(110) million active users No, 1 photo sharing application on the Web More than 30 million photos uploaded daily More than 120(6) million active user groups on the site over 500,000 new people joining each and every day Most popular Facebook pages : Most popular Facebook pages 3,635,903 fans 6,634,476 supporters 10,169,842 fans 3,278,878 fans Order Pizza while surfing Facebook : Order Pizza while surfing Facebook Promoting and : Promoting and How can I use : How can I use • To listen! Your competitors, vendors, customers and prospects are talking about you, right now. • To build a presence • To enhance search engine ranking • To communicate (but not to sell!) • Start connecting with friends, classmates, neighbors, clients, relatives... Slide 17: • What are you doing right now? • Web, IM (Instant Messaging), Phone • Communicate one to many• Real time interaction in one sentence “CONVERSING IN 140 CHARACTERS OR LESS” Slide 18: • 17 million members (comScore, April 2009) • Traffic increased 800% in one year! • 62% of users are ages 25-54• Twitter accounts have monetary value • Who usesTwitter: — State Department —Obama — NASA — Reporter, buyers, analysts, media How can I use Twitter? : How can I use Twitter? • To listen! Consumers and the media are talking about you in real time, openly and honestly • To learn about the competition • To communicate (but not to sell) • Build your profile and start connecting How Marketers are Using Twitter : How Marketers are Using Twitter Customer Service Comcast (@comcastcares): responds to any discussions of Comcast and will call users to help with customer support (19,000 followers, 30,300 updates) CRM H&R Block (@hrblock): during tax season, posted updates related to taxes and its digital media programs and provided customer support; since then, continues to converse with followers (2,900 followers, 1,200 updates) Slide 21: YouTube for Small Businesses : YouTube for Small Businesses Slide 23: Upload content to YouTube, even on a trial basis, to review Insight data first-hand. Learn the lifecycle of your videos to see how long their popularity lasts, and upload new videos to build on the popularity of your existing content. Explore who’s watching your videos and where to see how that matches up with your target audience. Review where vid YouTube for Big Business : YouTube for Big Business Slide 25: • 44% of online video market • 5 billion page views per month • 75% of Internet users watch video online • The average viewer watches 80 videos per month • 92 million viewers per month • $175,000 per day for a homepage ad • Nearly perfect representation of Internet users How you can use YouTube : How you can use YouTube • Buy a Flip camera • Or use PPT to create online demos • Set up a YouTube Channel • Start connecting with partners, prospects, clients, coworkers and friends Trends in Social Media : Trends in Social Media Social Network – Facebook Microblogging – Twitter Blog Web 3.0 Video – YouTube, Vimeo, Viddler You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.