What is a Brand? :
What is a Brand? A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Importance of Brand :
Importance of Brand For costumer
Identification of source
Risk reducer
Cost reducer
Promise ,bond or patch with product
Signal of quality For manufacturer
Identification
Legally protecting unique feature
Quality satisfaction
Endowing products
Competitive advantage
Some famous brand :
Some famous brand
WHAT IS BRAND EQUITY :
WHAT IS BRAND EQUITY
BRAND BUILDING PRINCIPALS :
BRAND BUILDING PRINCIPALS Brand Asset Valuator
Differentiation
Energy
Relevance
Esteem
Knowledge 2. Brandz
:
3. Aaker Model
4. Brand resonance model
Building Brand Equity :
Building Brand Equity
Measuring Brand Equity :
Measuring Brand Equity
Managing Brand Equity :
Brand Reinforcement Brand
Revitalization Managing Brand Equity
Slide 11:
Thank you Any Queries