logging in or signing up Kevin O'Neill: Max Social Advocacy edfunding Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 584 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: July 27, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: Harman (31 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Maximize Your Social Advocacy Slide 2: OUR APPROACH Sphere of Influence ENTITY Slide 3: The Social Graph FACEBOOK Slide 4: 1 of 3 US adults on Facebook 60 million in US 250 million globally 120 friends per average user 35+ is faster growing demo 25 minutes/day average time on Facebook “I rob banks because that’s where the money is.” -- Willie Sutton FACEBOOK – WHY SHOULD YOU CARE Slide 5: Push Content YOU CAN Slide 6: Recruit Supporters YOU CAN Slide 7: Share User Generated Content YOU CAN Slide 8: Promote Events YOU CAN Slide 9: Drive Online Advocacy YOU CAN Slide 10: Build Canada’s principal communication tool in the United States Target those with affinity, interest or a connection to Canada Spread messages organically, counting on the affinity level for initial interest Connect2Canada CASE STUDY Slide 11: “Actions” can be default landing tab on Facebook page Information collected on form is saved to database in Grassroots Multiplier Congressional and state legislative matching happens upon submission, and letters are sent to appropriate decision makers – custom targets are an option Action is published in users Facebook feed Act4Chemistry CASE STUDY - ACTIONS FOR FACEBOOK Slide 12: Activists are asked to tell friends after taking initial action and install Sent to notifications as application request Recipients are all known Facebook users, starting the viral cycle again Act4Chemistry CASE STUDY – ACTIONS FOR FACEBOOK Slide 13: Additional actions presented within action center Can be controlled by constituency or other filters CASE STUDY – ACTIONS FOR FACEBOOK Slide 14: Bill Sponsor – State Rep. Mike Morley "I was told that there might be some crazies out there…” Deseret News – 3/16/09 Sent 600 Letters in 4 days Targeted Utah Gamers using video game terms and companies (e.g. Best Buy) Gov. Huntsman Vetoed Bill! Facebook Ads CASE STUDY Slide 15: Find Your Supporters By: City/State/Country Age/Birthday Gender Keywords School/Major Workplace Married/Single Fans of Your Page Nearly 1,400,000 Americans list “education” or “teacher” in their Facebook profiles Hyper Target Supporters FACEBOOK ADS Slide 16: Search on Facebook Facebook Connect What’s Next? FACEBOOK Slide 17: THANKS! Kevin O’Neill Linkedin.com/in/kevinmoneill Facebook.com/kevinmoneill www.grassroots.com koneill@grassroots.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Kevin O'Neill: Max Social Advocacy edfunding Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 584 Category: Others/ Misc License: All Rights Reserved Like it (0) Dislike it (0) Added: July 27, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: Harman (31 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Maximize Your Social Advocacy Slide 2: OUR APPROACH Sphere of Influence ENTITY Slide 3: The Social Graph FACEBOOK Slide 4: 1 of 3 US adults on Facebook 60 million in US 250 million globally 120 friends per average user 35+ is faster growing demo 25 minutes/day average time on Facebook “I rob banks because that’s where the money is.” -- Willie Sutton FACEBOOK – WHY SHOULD YOU CARE Slide 5: Push Content YOU CAN Slide 6: Recruit Supporters YOU CAN Slide 7: Share User Generated Content YOU CAN Slide 8: Promote Events YOU CAN Slide 9: Drive Online Advocacy YOU CAN Slide 10: Build Canada’s principal communication tool in the United States Target those with affinity, interest or a connection to Canada Spread messages organically, counting on the affinity level for initial interest Connect2Canada CASE STUDY Slide 11: “Actions” can be default landing tab on Facebook page Information collected on form is saved to database in Grassroots Multiplier Congressional and state legislative matching happens upon submission, and letters are sent to appropriate decision makers – custom targets are an option Action is published in users Facebook feed Act4Chemistry CASE STUDY - ACTIONS FOR FACEBOOK Slide 12: Activists are asked to tell friends after taking initial action and install Sent to notifications as application request Recipients are all known Facebook users, starting the viral cycle again Act4Chemistry CASE STUDY – ACTIONS FOR FACEBOOK Slide 13: Additional actions presented within action center Can be controlled by constituency or other filters CASE STUDY – ACTIONS FOR FACEBOOK Slide 14: Bill Sponsor – State Rep. Mike Morley "I was told that there might be some crazies out there…” Deseret News – 3/16/09 Sent 600 Letters in 4 days Targeted Utah Gamers using video game terms and companies (e.g. Best Buy) Gov. Huntsman Vetoed Bill! Facebook Ads CASE STUDY Slide 15: Find Your Supporters By: City/State/Country Age/Birthday Gender Keywords School/Major Workplace Married/Single Fans of Your Page Nearly 1,400,000 Americans list “education” or “teacher” in their Facebook profiles Hyper Target Supporters FACEBOOK ADS Slide 16: Search on Facebook Facebook Connect What’s Next? FACEBOOK Slide 17: THANKS! Kevin O’Neill Linkedin.com/in/kevinmoneill Facebook.com/kevinmoneill www.grassroots.com koneill@grassroots.com