Presentation Transcript
Slide 1:Maximize Your Social Advocacy
Slide 2:OUR APPROACH Sphere of Influence ENTITY
Slide 3:The Social Graph FACEBOOK
Slide 4:1 of 3 US adults on Facebook
60 million in US
250 million globally
120 friends per average user
35+ is faster growing demo
25 minutes/day average time on Facebook “I rob banks because that’s where the money is.” -- Willie Sutton FACEBOOK – WHY SHOULD YOU CARE
Slide 5:Push Content YOU CAN
Slide 6:Recruit Supporters YOU CAN
Slide 7:Share User Generated Content YOU CAN
Slide 8:Promote Events YOU CAN
Slide 9:Drive Online Advocacy YOU CAN
Slide 10:Build Canada’s principal communication tool in the United States
Target those with affinity, interest or a connection to Canada
Spread messages organically, counting on the affinity level for initial interest Connect2Canada CASE STUDY
Slide 11:“Actions” can be default landing tab on Facebook page
Information collected on form is saved to database in Grassroots Multiplier
Congressional and state legislative matching happens upon submission, and letters are sent to appropriate decision makers – custom targets are an option
Action is published in users Facebook feed Act4Chemistry CASE STUDY - ACTIONS FOR FACEBOOK
Slide 12:Activists are asked to tell friends after taking initial action and install
Sent to notifications as application request
Recipients are all known Facebook users, starting the viral cycle again Act4Chemistry CASE STUDY – ACTIONS FOR FACEBOOK
Slide 13: Additional actions presented within action center
Can be controlled by constituency or other filters CASE STUDY – ACTIONS FOR FACEBOOK
Slide 14: Bill Sponsor –
State Rep. Mike Morley "I was told that there might be some crazies out there…”
Deseret News – 3/16/09 Sent 600 Letters in 4 days Targeted Utah Gamers using video game terms and companies (e.g. Best Buy) Gov. Huntsman Vetoed Bill! Facebook Ads CASE STUDY
Slide 15: Find Your Supporters By:
City/State/Country
Age/Birthday
Gender
Keywords School/Major
Workplace
Married/Single
Fans of Your Page Nearly 1,400,000 Americans list “education” or “teacher” in their Facebook profiles Hyper Target Supporters FACEBOOK ADS
Slide 16:Search on Facebook Facebook Connect What’s Next? FACEBOOK
Slide 17:THANKS! Kevin O’Neill Linkedin.com/in/kevinmoneill
Facebook.com/kevinmoneill
www.grassroots.com koneill@grassroots.com