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Advocacy 3-D :WWW.IAMPROGRESS.ORG Advocacy 3-D Alan Rosenblatt, Ph.D.
Center for American Progress Action Fund
arosenblatt@americanprogressaction.org
Technologies Change How We Connect with Constituents :WWW.IAMPROGRESS.ORG Technologies Change How We Connect with Constituents
The Dimensions of Advocacy :WWW.IAMPROGRESS.ORG The Dimensions of Advocacy
Where the Fish Are :WWW.IAMPROGRESS.ORG Where the Fish Are Old Paradigm: Bring them to you
New Paradigm: Go to them
The Big Lists
Townhall.com: 1.6 million
MoveOn.org: 5 million
Care2.com: 10.5 million
Organize for America: 13 million
The Whole Enchilada
62+ million Republican Voters
66+ million Democratic Voters
Don’t Empower, Enable! :WWW.IAMPROGRESS.ORG Don’t Empower, Enable!
Online Audiences :WWW.IAMPROGRESS.ORG Online Audiences Super-activists
Who: Your most engaged and capable activists
Where: Your email list and website, your social web properties
Activists
Who: People on your list who are less active
Where: Your email list and website, your social web properties
Online Political Citizens
Who: Politically active, socially networked citizens beyond your lists
Where: On other email lists and websites across social web
Online Citizens
Who: Not politically active, but may rise to the occasion
Where: On many websites across social web
The Social Web :WWW.IAMPROGRESS.ORG The Social Web
Public v Private Interests :WWW.IAMPROGRESS.ORG Public v Private Interests Social Networks are better for public interests
Communicating with Congress
Form emails waning in effectiveness
Key is to get activists to write personal messages
To ensure message consistency, activists must “own” issue
Creating movements
Movements come from bottom up
Require that participants internalize their stakes in the issues
Favors public interest over private interest issues
Advocacy 3-D :WWW.IAMPROGRESS.ORG Advocacy 3-D Alan Rosenblatt, Ph.D.
Center for American Progress Action Fund
arosenblatt@americanprogressaction.org