HDFC and Canara bank :HDFC and Canara bank Name Roll No. Aditya Bhujbal M – 3005 Sushant Gawali M - 3010 Pritam Jadhav M – 3013 Nikhil Kurle M – 3025 Kaustubh Patil M – 3038


History of Banking in India :Without a sound and effective system in India it can not have a healthy economy History of Banking in India


3 Distinct Phases of Banking System :Early phase (1786 – 1969) of Indian Banks Nationalisation of Indian Banks and upto 1991 prior to Indian Banking Sector Reforms New phase of Indian Banking system with the advent of Indian financial and banking sector reforms after 1991 3 Distinct Phases of Banking System


HDFC Bank Ltd. :Housing Development Finance Corporation Ltd. (HDFC) It has 1412 branches, 3295 ATMs in 528 cities spread all over India Incorporated in Aug. 1994 HDFC Bank Ltd.


Slide 5:Sept. 30, 2008 the bank had total assets of INR 1006.82 billion For the fiscal year 2008-09 the bank has reported net profit of Rs. 2244.9 crore, up 41% from the previous Fiscal. Total annual earnings of the bank increased by 58% reaching at 19622.8 crore in 2008-09


Awards and Achievements :Awards and Achievements IBA banking Tech. Awards 2009 Global Finance Award IDRBT Banking Tech. Excellence Award – 2008 Asian Banker Excellence in Retail Financial Services Best IT governance Award – ‘Runner up’ Best Trade Finance Bank in India - 2009 Best IT Governance and Value Delivery Asian Banker Best Retail Bank in India Award - 2009


Canara Bank :Canara bank in India has a history of nine decades and is the largest public sector banks in India The bank has 5 forex dealing rooms located in Mumbai, New Delhi, Chennai, Calcutta and Banglore in India and one in Londan Branch Canara Bank


Slide 8:Canara Bank has a deposit advance base of Rs. 640 billion and Rs. 332 billion ( figure in 2002) Canara Bank has a total of 47,843 employees and is spread with 2409 branches through out the country


Awards and Achievements :First rank in India’s Best Banks under the category ‘Strength and Soundness’, 2006–07 Best Performing Bank under Rural Employment Generation Programme(REGP), 2007-08 Golden Peacock National Training award 2008 Global HR excellence in Training 2008 Best Corporate Social Responsibility Practice Award 2 silver Corporate collateral awards for Best Corporate Ad in the Print Media and Best Corporate Film on Corporate Social Responsibility - 2009 Awards and Achievements


Slide 10:HDFC BANK


DEPOSITS :Fixed deposits Current Deposits Plus Current A/c Trade Current A/c Regular Current A/c Premium Current A/c Flexi Current A/c Apex Current A/c DEPOSITS


Slide 12:Saving deposits Regular saving A/c Savings plus A/c Savings max A/c Defence salary A/c


Loans :Car Loan Home Loan Personal Loan Education loan Loans


Credit Cards :Sliver Credit Card Bank Value Plus Credit Card HDFC Titanium Credit Card HDFC Platinum Plus Credit Card Women’s Gold Credit Card Credit Cards


Slide 15:CANARA BANK


Loans :Personal Loan Home Loan Consumer Loan Vehicle Loan Educational Loan Agricultural Loan Loans


Credit Card :Cancard Visa Classic Cancard Visa Corporate Cancard Master Card Cancard Visa International Gold Credit Card


Marketing Strategies of HDFC Bank :Distribution as a Marketing Strategy Choice of channels for servicing as a Marketing Strategy Modern Technology as Marketing Strategy Maintaining Public Relationship as a Marketing Strategy Internet Services as a Marketing Strategy Advertising as a Marketing Strategy Marketing Strategies of HDFC Bank


Index. :Marketing strategies of Canara Bank Difference between old and new logo Marketing strategies of Canara bank Introduction of new products Conclusion Index.


Marketing Strategy of Canara Bank :Canara Bank has been serving its customers since July 1906 Strong market position The 101 year old Canara Bank embrace modernity. Bank has undertaken a ‘ Brand Building ' exercise to improve the visibility and ensure adherence to global benchmarks. Every Circle is provided with marketing personnel to execute strategies and realize business goals. Marketing Strategy of Canara Bank


Old Logo :Old Logo


New Logo :New Logo


Marketing Strategies :Marketing Strategies Initiatives have been taken in the creation of a host of customer centric technologies. The Bank's Customer Relationship Management (CRM) in select branches. A dedicated Call Centre has also been implemented for better customer service. The Bank has introduced several customized and technology driven products to cater to different clientele segments.


Few new products after rebuilding. :Can Champ Canara Centenary Deposit SB-Gold Deposit Scheme Can Premium Current Account Canara Guide Few new products after rebuilding.


Conclusion :Conclusion In a significant feat, Canara Bank was adjudged ‘Best Public Sector Bank' in a survey conducted by ‘ Financial Express - Ernst & Young ' for 2005-06, in five broad criteria such as: Growth, Credit Quality, Strength and Soundness, Profitability & Efficiency Productivity.


Slide 26:For more information log on to: www.hdfcbank.com www.canarabank.com