A3 PORTFOLIO

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PORTFOLIO NUSRAT LATIF

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RETAIL DESIGN

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THE CAMBRIDGE SHOP Gulberg, Lahore All shops are created and installed with modular wall fittings to crate and flexible and customer friendly retail space. The wall system consists of channels and rods with the flexibility of being fully adjustable depending on the product to be displayed

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The store is dramatically lit and accented with the company’s signature color: blue

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Though Cambridge has always been a strong presence on the clients, this new store design and concept celebrates the Cambridge sensibilities of diversity, abundance, and comfort, illustrating quite clearly that Cambridge is ready to take on a chic lifestyle image as well

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THE CAMBRIDGE SHOP Jinnah super, Islamabad, Pakistan

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The system looks natural and allows flexibility in merchandising as well ad fixture profiles, as the hanging heights are fully adjustable

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THE CAMBRIDGE SHOP Dolmen mall, Karachi, Pakistan The façade is distinguished by a logo that bulges out over the entrance and which is repeated on a blue pane in the interior of the store

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The store is designed with the custom display system and interactive visual merchandising presentations, including mannequins that show off trendy wears

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THE CAMBRIDGE SHOP HKB, Lahore, Pakistan As the space is small and merchandise varied, the modular wall system maintains a sense of harmony and simplicity Merchandise is stacked in wall units to heights that are conveniently within reach

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The space itself is neutral in color and contemporary in concept

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THE CAMBRIDGE SHOP Atrium mall, Karachi, Pakistan The entire store is suggestive of an active lifestyle; signage, graphics, and banners all support the informal mood

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The store is distinguished by its industrial cash counter and a roof-hung staircase The cash counter is constructed of laminated sheet metal reinforced with checkered plate steps of the staircase

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To underscore this casual feeling, the upper level is unified by a checkered plate stairway with galvanized chains, contributing a warm accent to the friendly ambiance A warm, monochromatic color scheme and streamlined, innovative fixtures effectively convey the company style. Each provides maximum flexibility for various merchandise, while creating a sleek and simple impression

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VA VA VOOM Oberoi,Madina,KSA

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The plan and details are simplistic with a careful study that the overall impact should not overshadow the product

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VA VA VOOM Al Noor mall,Madina,KSA

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VA VA VOOM Al-khayama mall, Riyadh, KSA

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MILANO Bawadi mall, Al ain There is a manipulative studied blend to make the interior canvas neutral so that the eye flows form one product to the other and at the same time one is connected to the same family product range

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MILANO Riyadh gallery, Riyadh, KSA

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MILANO Arabian centre, Dubai

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STICKER SOUQ KIOSK Festival city, Dubai,

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VA VA VOOM Arabian Centre, Dubai

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Lighting is a tool, which if not amalgamated in the design can destroy the impact, but here the well balanced lighting focused especially on the display and the mauve is subtle and easy to the eye An impactful storefront appearance uses bold graphics

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ANGELS Atlantis, Dubai

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ANGELS Dubai mall, Dubai Overall, the store reflects an eclecticism and a- sensibility found in today’s garments and in contemporary culture at large

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ANGELS Bawadi mall, Al ain

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The clean white of the walls and ceiling enlarge the space and make colorful merchandise appear more vibrant and attractive

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ANGELS Palm strip, Dubai

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BATEEL Jumeira town centre, Dubai

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BOOTS PHARMACY Dubai Mall, Dubai

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DEBENHAMS Mall of emirates, Dubai

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COMMERCIAL PROJECTS

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CAMBRIDGE SITE OFFICE The goal was to create a dynamic identity for the Cambridge garment industry that brims with energy and welcomes its visitors while providing an image of corporate stability. Karachi, Pakistan

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Hence, the overall creative end result provided is an office environment that support Cambridge’s goal of being a customer focused and innovative company that creates the came aura within its environment for all its internal and external customers.

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CAMBRIDGE FACTORY Karachi, Pakistan

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INSTITUTIONAL WORK

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MEMS LABORATORY NED university, Karachi, Pakistan The building is designed solidly around the principle using an extra ordinary richness of spatial relationships between its component parts

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The architectural language of the building design does not follow the clichéd style, but is rather conceived as an unimposing, humble building but with rich spatial experience

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TELECOMMUNICATION NED university, Karachi, Pakistan LABORATORY

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The laboratory has an expressive structure that divides the mode of construction. The plinth, the wall, the beam and parapet. The plinth used as a strong podium on which the building rests and the walls manipulated to express windows as volumetric voids

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RESIDENTIAL PROJECTS

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AMEEN RESIDENCE Karachi, Pakistan

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BAGHPATI RESIDENCE Karachi, Pakistan

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KAHLID AHMED RESIDENCE Karachi, Pakistan

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M.ALI RESIDECNE Karachi, Pakistan

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M . TANVER RESIDENCE Karachi, Pakistan

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MASSIUDDIN RESIDENCE Karachi, Pakistan

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M. ATHER RESIDENCE Karachi, Pakistan

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TYABA RESIDENCE Karachi, Pakistan The house was designed to meet the requirements of a professional couple, working with international bodies and wanting a town house with an emphasis on entertaining and few of the requirements of a traditional home

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ZAFAR SULTAN RESIDENCE Karachi, Pakistan

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DOOR DESIGNS

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FLOOR PATTERNS

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RENOVATION & INTERIORS

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The dry garden paved with loose river pebbles, reminiscent of the courtyards of Japanese temple gardens, marks the appreciable transition from the main entrance to the car porch. To accentuate the dull staircase, railing in the form of vertical lines were incorporated with strong yellow textured walls, complementing the local marble on the steps. RENOVATION

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The new spatial relationship between the drawing and dining area was enhanced by removing the dividing wall, creating a new whole dynamic INTERIORS Karachi, Pakistan

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3D VISUALS

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WEDDING STAGES

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CAMBRIDGE GARMENT INDUSTRIES B-53, Estate Avenue, SITE, Karachi +9221 2587587 Cambridge head office B-53, Estate Avenue, SITE, Karachi ARIF HASAN & ASSOCIATES 37-D, Miran Mohd Shah road, Mohd Ali Society, Karachi +9221 4384580 Fasih residence Plot# B-209/1, block 3 Gulistan-e- jauhar Karachi Mems NED University of engineering and technology Karachi Museum Karachi University University road, Karachi Library Karachi University University road, Karachi PROJECT ADDRESSES Zebra projectsA 76 sharjah free zoneSharjahAngels atlantis, DubaiAngels, Bawadi mall, Al ainAngels, Dubai Mall,DubaiAngels, Palm strip, Beach road, DubaiBateel, Jumeira town, DubaiBoots, Dubai Mall, DuabiDebenhams, Mall of emirates, DubaiMilano,Riyadh gallery, Riyadh,KSAMilano, Bawadi mall, Al ainVa va voom,al onaiza mall, Qassim, KSAVa va voom, mall of arabia, jeddah, KSAVa va voom, Al Noor mall, madina,KSAVa va voom, khayma mall, RiyadhVa va voom, oberoi, Madina,KSAVa va voom, Jarir plaza, dhahran,KSAVa va voom, Arabian centre, Dubai [A] RCHITECT 604, 6th floor, Noor Estate Shahra-e- Faisal, Karachi +9221 4532034 Mr. Baghpati Plot # 28, dar ul aman co operative housing society Block 3,Karachi Mr. Amen Plot # 53, al hamra co operative housing society Block 7& 8, shaheed e millat road, Karachi Mr. Irfan nawab Plot no A-4, A-1 sea vipakistan defence housing authority Karachi, ew avenue, phase II Mr. Khalid ahmed Plot # 105, faran co operative housing society, Karachi Mr. Muhammad Ali Plot #51, B/II, khayaban-e-shahbaz Phase VI, defense housing authority, Karachi Mr. Masiuddin D-80, KDA housing authority, Karachi Mr. Tafeeq Plot # 86, al hamra co operative housing society Block 7& 8,Karachi Mr. Zafar sultan Plot # F/6, block 7&8, Traders co operative housing society, Karachi