MARKETING MIX OF EDUCATIONAL INSTITUTE

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PRESENTATION ON MARKETING MIX OF SOFT DOT {Hi-Tech Educational & Training Institute} : 

PRESENTATION ON MARKETING MIX OF SOFT DOT {Hi-Tech Educational & Training Institute}

Introduction : 

Introduction Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major marketing mix variables as classified by Prof. E. Jerome McCarthy which are: i. Product ii. Price iii. Place (Distribution) iv. Promotion. Throughout the assignment I will prefer to use my reference to Soft dot Hi-Tech Educational & Training Institute . I will refer to this Institute how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products.

Soft dot In Brief : 

Soft dot In Brief A harbinger of quality education, Soft dot Hi-Tech Educational & Training Institute is an innovative Educational and Training organization. With professional expertise under the belt, the institute offers excellent education in various streams viz. Management Mass Communication Insurance CA Coaching Information Technology Travel & Tourism Hardware & Networking Computer Courses

Soft dot Products : 

Soft dot Products The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want.. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer.

Soft dot has a variety of products ranging from : 

Soft dot has a variety of products ranging from BACHELOR’S DEGREE COURSES BBA - Bachelor of Business Administration BCA - Bachelor of Computer Application BTS - Bachelor of Tourism Studies BMC - Bachelor of Mass Communication B.Sc. (IT) - Bachelor of Science in Information Technology BAJM - Bachelor of Arts in Journalism & Mass Communication B.Sc. (FT) - Bachelor of Science in Fashion Technology

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MASTER’S DEGREE COURSES MBA - Master of Business Administration MCA - Master of Computer Application MBA (IT) - Master of Business Administration in Information Technology M.Sc. (IT) - Master of Science in Information Technology M.Sc. (CS) - Master of Science (Computer Science) M.Com. - Master of Commerce LLM - Master's in Law M.A. (Multimedia) - Master of Arts in Multimedia MMC - Master of Mass Communication

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POST GRADUATE DIPLOMA COURSES PGDCA - Post Graduate Diploma in Computer Application PGDMC - Post Graduate Diploma in Mass Communication PGDHN - Post Graduate Diploma in Hardware Networking PGDIT - Post Graduate Diploma in Information Technology PGDA (PR) - Post Graduate Diploma in Advertising & Public Relations PGDBST - Post Graduate Diploma in Bakery Science & Technology PGDIMT - Post Graduate Diploma in International Management & Technology OTHER COURSES DIMT - Diploma in International Management & Technology DHN - Diploma in Hardware & Networking 'O' & 'A' Level DOEACC Computer Courses CA Coaching Engg. / Medical Entrance Exam. Preparation

Soft dot Promotion : 

Soft dot Promotion Brief Introduction: Promotion is a key element of marketing program and is concerned with effectively and efficiently communicating the decisions of marketing strategy, to favorably influence target customers’ perceptions to facilitate exchange between the marketer and the customer that may satisfy the objective of both customer and the company. A company’s promotional efforts are the only controllable means to create awareness among publics about itself, the products and services it offers , their features and influence their attitudes favorably The major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity. Soft Dot has used all of these marketing communication mix elements.

. : 

. Advertising Advertising is any paid form of non-personal mass communicationthrough various media to present and promote product, services and ideas etc.by an identified sponsor So far, Soft dot has advertised its products through many different ways and media. Through Newspapers and Radio we have seen different advertisements of its products. Also through posters, hoardings and canopies it is advertising its products.

Sales Promotion : 

Sales Promotion Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales – related programs targeted to customers, trade, and/or sales levels that generate a specific, measurable action or response for a product or service. Sales promotions for example includes free samples, discount, rebates, contents and sweepstakes, premiums, scratch cards, exchange offers, early bird prizes, etc. Soft dot has promoted its products through different sales promotional strategies. For example:- Providing scholarships and concessions etc.

Public Relations and Publicity : 

Public Relations and Publicity Public relations is a broad set of communication activities employed to create and maintain favourable relationship with employees, shareholders, suppliers, media, educators, potential investors, financial institutions, government agencies and officials and society in general. Through its website, Soft dot has its provided contacts for those customers who will be in need of any information from the institute. In this way it can create a mutual relationship with its customers and ensure that it serves the wishes and demands of its customers.

Softdot Place : 

Softdot Place Decisions with respect to place focus on making the product available in adequate quantities at places where customers are normally expected to go for them to satisfy their needs. Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution, while selecting the appropriate dealers or wholesalers. Soft dot has used it in following ways All the Institutes are located at prominent locations well connected with all modes of transport .they are located at :- CORPORATE OFFICE-CUM-INSTITUTEK-16, South Extension Part-I, New Delhi-49 Ph. : 24601315, 24601316, 24601330, 24601347

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BRANCHES South Extn. Admission Office : A-8, Ring Road, South Extension Part-INew Delhi-49Ph.: 24601315 /16 / 30 / 47, 46099615 / 16 Institute : K-16 / B-65 / D-25 / 26 / 27, South Extn. Part-INew Delhi-49Ph.: 46013664 / 65 Pitampura Admission Office cum Institute : 4th Floor, Aggarwal Millenium Tower, Netaji Subhash PlaceOpp. TV Tower, (Above Pizza Hut & Standard Max), PitampuraNew Delhi-34

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Institute : 3rd Floor,NDM I, (Near Bikanerwala)Netaji Subhash Place, Pitam puraNew Delhi-34Ph.: 47047478 / 9 Janakpuri Admission Office cum Institute : 8th Floor, Jaina Tower-IIDistrict Centre, (Adjacent to Satyam Cineplex), JanakpuriNew Delhi-58Ph: 41588840 / 41 / 42 /43 Preet Vihar Admission Office cum Institute : E-367, Nirman Vihar Near Nirman Vihar Metro Station, Opp. V3S Mall, Preet Vihar New Delhi-110092 Ph: 43018620 / 21/ 22 / 23

SOFT DOT Price : 

SOFT DOT Price Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly. Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers. Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Soft dot being an educational institute which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices. Fee structure of soft dot is about 2.95 lacs for P.G courses and around 2 lacs for U.G courses.

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This is all about the marketing mix of Softdot {Hi-Tech Educational & Training Institute} Thanks and Regards Preeti Sharma