Presentation Transcript
Digital Book Opportunities:Making The World’s Books Accessible Anywhere, Anytime :Digital Book Opportunities:Making The World’s Books Accessible Anywhere, Anytime Presented by:
Jeff Steele
Director, Worldwide Content Acquisition
Digital Media
Search Inside! Program :Search Inside! Program An interactive and free way for publishers to merchandise titles on Amazon.com by allowing customers to digitally sample book pages at the point of sale
Customers can browse sample pages and conduct targeted searches leading to more informed purchasing decisions
Our interests are aligned - Amazon works closely with publishers to obtain the right to put titles into Search Inside!
Books in the program experience incremental sales lift
Launched in the US in October 2003, 1 out of every 2 books sold on Amazon.com is in the Search Inside! Program
In 2005 expanded to the UK, Germany, France, Japan and Canada
Search Inside! is a program proven to help publishers and authors sell more books
Amazon Upgrade :Amazon Upgrade Amazon Upgrade is based on Amazon’s Search Inside! technology
Amazon Upgrade introduces a new way to generate incremental revenues for publishers and authors
Allows purchasers to bookmark, tag and highlight sections of text online, through their Amazon account
Amazon will work closely with publishers to obtain the right to put their books into the Amazon Upgrade program
Maintain strict copy/paste and print limits as set by the publisher
Amazon.com will pay publishers a % of the list price for titles included in the program
Publishers are paid 5% or 10% of the list price of the least-expensive print edition
No cost to participate – utilizes Search Inside! content
Slide 4:Amazon Upgrade – Introduces the new Amazon Reader
Other digital initiatives :Other digital initiatives eBooks
Amazon acquired MobiPocket in April 2005
Technology based on the open eBook format (OEBF)
Continued development of DRM applications that span the range of operating systems and mobile devices to allow great accessibility for eBooks
Compatible with 20+ mobile device platforms including all version of Palm, Windows Mobile, Symbian, and Blackberry
MobiPocket has been embraced by all eBook stakeholders
1M+ consumers have downloaded the MobiPocket Reader
200+ publishers currently produce MobiPocket eBooks
20+ retailers and distributors currently sell MobiPocket eBooks
Amazon is working with the publishing community to increase the number of titles available in Mobi e-Book format
Additional Information on Amazon’s Digital Initiatives :Additional Information on Amazon’s Digital Initiatives digitalbooks@amazon.com or visit www.amazon.com/digitalbooks