From brochure 2 BLOG: New Media Tools for Public Health Communication :From brochure 2 BLOG: New Media Tools for Public Health Communication


New Media :New Media What is it? Who’s using it? Why use it? How are Public Health using it? Should I use it?


(You)ser-generated Information :(You)ser-generated Information


Slide 8: autism Google Search Feeling lucky DR.


Seeking Health Information :Seeking Health Information 80% of U.S. seek health information Online. 75% rarely check the source of health information Online.


Internet Usage by Gender :Internet Usage by Gender Source: Pew Internet & American Life Project, December 2008


Internet Usage by Race/Ethnicity :Internet Usage by Race/Ethnicity Source: Pew Internet & American Life Project, December 2008


Adult Web 2.0 Usage (by Activity) :Adult Web 2.0 Usage (by Activity) Source: Pew Internet & American Life Project, 2007


Blogs :Blogs Website maintained by individual or group Regular entries of commentary, descriptions of events, stories, graphics, video, etc. Entries posted in the order they are received Usually link to other blogs, content, and websites Authors encourage feedback and reader comments


Engaging in the Blogosphere :Engaging in the Blogosphere How important is the blogosphere? Over 175,000 new blogs every day How do you engage in the conversation? Create your own blog Offer interviews to bloggers with your spokespeople Add commentary to blogs Place banner ads on blogs; often less expensive than traditional websites


Social Networking Websites :Social Networking Websites


Are Adults on Social Networking Sites? :Are Adults on Social Networking Sites? Adult users with SNS profile quadrupled in past four years; increase from 8% to 35% of users Sixty-five percent of teens have profiles Focus is on youth and teens, but adults make up bulk of users


Twitter :Twitter Short messaging service Lets users post up to 140 characters at a time Allows users to share updates about themselves or to see the updates of others Example: CDC used Twitter with Facebook to “get the word out” about the recent peanut butter recall.


User-generated Websites :User-generated Websites


Shot by Shot Project :Shot by Shot Project


WhyiChoose.org :WhyiChoose.org


Should I Use New Media? :Should I Use New Media? Audience Resources (cost, time, staff, upkeep) Approach Communication Plan Promotion Plan Maintenance Plan Search Engine Optimization Analytics


What do you want to achieve? :What do you want to achieve? Increase visibility of your coalition to variety of audiences and stakeholders. Increase knowledge and attitudes? Enhance partnerships with community (families, health professionals, donors, etc.). Promote a service, event or resource? Other goals?


Website Analytics :Website Analytics


Slide 29:Thx! Contact Info: Edgar Ednacot Edgar.ednacot@cdph.ca.gov 510.620.3724


Resources :Resources www.brochure2blog.org www.google.com/analytics www.blogger.com www.wordpress.org/ www.animoto.com www.authorstream.com www.cdc.gov/healthmarketing/