Presentation Transcript
From brochure 2 BLOG: New Media Tools for Public Health Communication :From brochure 2 BLOG: New Media Tools for Public Health Communication
New Media :New Media What is it?
Who’s using it?
Why use it?
How are Public Health using it?
Should I use it?
(You)ser-generated Information :(You)ser-generated Information
Slide 8: autism Google Search Feeling lucky DR.
Seeking Health Information :Seeking Health Information 80% of U.S. seek health information Online.
75% rarely check the source of health information Online.
Internet Usage by Gender :Internet Usage by Gender Source: Pew Internet & American Life Project, December 2008
Internet Usage by Race/Ethnicity :Internet Usage by Race/Ethnicity Source: Pew Internet & American Life Project, December 2008
Adult Web 2.0 Usage (by Activity) :Adult Web 2.0 Usage (by Activity) Source: Pew Internet & American Life Project, 2007
Blogs :Blogs Website maintained by individual or group
Regular entries of commentary, descriptions of events, stories, graphics, video, etc.
Entries posted in the order they are received
Usually link to other blogs, content, and websites
Authors encourage feedback and reader comments
Engaging in the Blogosphere :Engaging in the Blogosphere How important is the blogosphere?
Over 175,000 new blogs every day
How do you engage in the conversation?
Create your own blog
Offer interviews to bloggers with your spokespeople
Add commentary to blogs
Place banner ads on blogs; often less expensive than traditional websites
Social Networking Websites :Social Networking Websites
Are Adults on Social Networking Sites? :Are Adults on Social Networking Sites? Adult users with SNS profile quadrupled in past four years; increase from 8% to 35% of users
Sixty-five percent of teens have profiles
Focus is on youth and teens, but adults make up bulk of users
Twitter :Twitter Short messaging service
Lets users post up to 140 characters at a time
Allows users to share updates about themselves or to see the updates of others
Example: CDC used Twitter with Facebook to “get the word out” about the recent peanut butter recall.
User-generated Websites :User-generated Websites
Shot by Shot Project :Shot by Shot Project
WhyiChoose.org :WhyiChoose.org
Should I Use New Media? :Should I Use New Media? Audience
Resources (cost, time, staff, upkeep)
Approach
Communication Plan
Promotion Plan
Maintenance Plan
Search Engine Optimization
Analytics
What do you want to achieve? :What do you want to achieve? Increase visibility of your coalition to variety of audiences and stakeholders.
Increase knowledge and attitudes?
Enhance partnerships with community (families, health professionals, donors, etc.).
Promote a service, event or resource?
Other goals?
Website Analytics :Website Analytics
Slide 29:Thx!
Contact Info:
Edgar Ednacot
Edgar.ednacot@cdph.ca.gov
510.620.3724
Resources :Resources www.brochure2blog.org
www.google.com/analytics
www.blogger.com
www.wordpress.org/
www.animoto.com
www.authorstream.com
www.cdc.gov/healthmarketing/