Slide 1:Working Women’s Network Effective Online Marketing June 17, 2009 Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 2:Effective Online Marketing Overview About me About you Effective Online Marketing How to plan, design and build a great website (or improve the one you have) How to optimise your web presence for results Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 3:The Big Picture Did I say big? Over 1 billion internet users globally 80% of Australians 1,000,000 Australian business users 60% of businesses buy online Times are changing It just keeps growing... Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 4:The Big Picture Huge opportunities Your website mission Leads Online sales Offline sales Customer service High Google rankings Reputation / trust Distribute information And more... The real question... Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 5:Where do I start? In the middle? Web 2.0, .NET, design, colour, domain names? Or... at the beginning. Sales? Leads? Your mission. Discipline Simplicity Strategy Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 6:Case Studies What is the website mission? Search google.com yahoo.com Content www.afl.com.au www.bom.gov.au Right? infinitedancestudios.com.au Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 7:Building your site An overview Don’t reinvent the wheel Feature list cms, ecommerce, email marketing blog, gallery, directory, search contact forms, faq, secure areas etc Discipline Your website mission statement Success! A Website that gets your site visitors doing what you want them to do. Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 8:Building your site Before you start Good builder / bad builder Price does not add up Variations Maintenance A quick renovation Your part in this: Budget Time Skills Getting the word out Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 9:Building your site The flavours: D.I.Y. $0 - $2,000 + hosting: Frontpage, Dreamweaver, Joomla, PHP, .NET, ColdFusion Template design/technology $0 - $500 + hosting: smartyhost.com.au, godaddy.com, blogger.com, wordpress.com Custom design and shared technology $500 - $10,000 + hosting: thewebshowroom.com.au, eknowhow.com Totally custom$3,000 - $100,000+: red5.com.au, exa.com.au, wiliam.com.au Where do you want to spend your money? Horses for courses Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 10:Building your site The Questions... Last ten sites 5 happy customers Longevity Google results? Company size? Structure? Who owns my website? Ongoing costs? Changes? Remember your website mission. Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 11:Website Essentials The Big Five Functionality The Pitch Design Content Marketing Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 12:Website Essentials Functionality Agree this upfront Wireframes / sitemap It’s all about the users The more it does the more it costs You are not the first person doing this Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 13:Website Essentials The Pitch Lead generation forms Contact details Calls to action Whitepapers / downloads Newsletters Video Testimonials / case studies Don’t be shy! Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 14:Website Essentials Design Keep it simple How many colours, fonts, sizes? Professional images Whitespace Structure Hierarchy Know your limitations Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 15:Website Essentials Content Content is King You (probably) need a CMS How to write: Short and simple Personality / emotional response Writing includes SEO Links Benefits not features Errors Can you make it shorter? Can someone else do it better? Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 16:Website Essentials Website Marketing Handbookwww.websitemarketing2009.com.au Engaging site visitors Optimisation Getting listed Pay-per-click (PPC) Email marketing Making your site ‘sticky’ Plain old marketing Industry specific marketing Google Analytics Website evolution Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 17:Website Essentials Marketing You fail if no-one visits Organic Search - What is organic search? - SEO - Site structure is crucial Pay Per Click (PPC) - What is PPC/SEM? Analytics Ph: 1800 981 442 www.thewebshowroom.com.au


Slide 18:Is it that time already? The Big Idea... Questions More information Ph: 1800 981 442 www.thewebshowroom.com.au