Presentation Transcript
Slide 1:www.marketest.co.uk
contact@marketest.co.uk Online market research
for business start-ups Starting a business ?
Launching a new product ?
Test the market first !
How to properly launch a business in this current economic climate? :How to properly launch a business in this current economic climate? Lost your job & think about launching your own business ? Credit crunch ? impact on businesses large and small Many are suffering… while others are discovering new opportunities
Slide 3:What is clear is that the uncertainty means that researching a business’ market has never been more important.
Why researching a market? :Why researching a market? to professionalize the setting-up approach to convince financial partners and others to make a project credible to confirm an idea
Slide 5:…an essential stage in the business start-up process
but many entrepreneurs don’t do it…
…and not least because of the supposed cost. Market Research…
Do your market research online :Do your market research online Better value for money ? Inexpensive way : hundreds of responses for less than a thousand pound
? Panel : « Opt In principle » : respondents enrol themselves in it
? Multi-country research no longer an obstacle More efficient ? Very rapid turnaround, results received within a few days
? Easier targeting of respondents Richer ? Use video, images, audio Why better than traditional quantitative market research?
Marketest Philosophy and Know-how :Marketest Philosophy and Know-how Marketing The company’s associates : business start-up and marketing specialists. Internet More than 10 years’ experience in online market research Panel management High quality recruitment of more then 630000 international respondents
Marketest’s strengths :Marketest’s strengths Cost: 50% cheaper than the classic market research methods
Simplicity: from the initial study of the business problem through to a full
written report.
Our reactivity and availability
Rapidity of market research – 2 weeks
The quality of our panel recruitment
Slide 9:Lincoln House, 4th floor,
300 High Holborn,
London, WC1V 7JH
Phone: 020 7092 6663
Fax: 020 7092 6633
Website: www.marketest.co.uk Contact Marketest for a free quotation