Welcome! Let’s Explore Internet Marketing and how it relates to the Real Estate Industry. :Welcome! Let’s Explore Internet Marketing and how it relates to the Real Estate Industry. In this economic climate, EVERYTHING YOU DO must produce results.


The Online Marketing Difference: Traditional Agents Earn $36,700Internet Agents Earn $100,000+ :The Online Marketing Difference: Traditional Agents Earn $36,700Internet Agents Earn $100,000+ sales fell income fell $36,700 median income level new (two years and under) agents averaged around $8,600 veterans averaged $53,900 NAR stats. May 2009


It’s not too late! :It’s not too late! “Online Marketing: Internet Buyer vs. Traditional Home Buyer Study: The Real Estate World is Changing Even Faster Than You Think!” When NAR reports that 80+% of residential real estate sales begin online, yet the average agent says that online sales only account for 3% of their business. They go to the Internet real estate agent.


Who is the “internet real estate agent?” :Who is the “internet real estate agent?” 70% or more of their leads and sales come from their online efforts They average at least 1 home sale monthly from those efforts They average more than $100,000 a year in commissions from Internet real estate sales


HOW ARE YOU SURVING? :HOW ARE YOU SURVING?


THIS IS NOT A SET BACK. :THIS IS NOT A SET BACK. Will you pass? IT IS A TEST!


Is Everything You Are Doing “Producing and Creating Revenues”? :Is Everything You Are Doing “Producing and Creating Revenues”? What can you do Today? Identify your 3 most popular and negative market forces driving your sales TODAY …


DO YOU KNOW YOUR CUSTOMERS? :DO YOU KNOW YOUR CUSTOMERS? Who are they? Where are they? HOW WILL THEY FIND YOU?


GOOGLE IS THE “GO TO” SOURCE FOR EVERYTHING! :GOOGLE IS THE “GO TO” SOURCE FOR EVERYTHING!


THE INTERNET IS WHERE YOUR CUSTOMER ARE! :THE INTERNET IS WHERE YOUR CUSTOMER ARE! 1998: about 3.6 million total that year In July 2008, Google registered 7.23 billion searches or about 242 million a day. That works out to about 40 million searches in an hour or over 2772 searches per second.


WEBSITES, BLOGS, SOCIAL NETWORKS TODAY :WEBSITES, BLOGS, SOCIAL NETWORKS TODAY TIME LINE: How Our Information Sources Changed in the Past 200+ Years.


Slide 12:KEYWORDS ARE CRITICAL


ROI EXAMPLE :ROI EXAMPLE


ROI RESULTS :ROI RESULTS What current marketing median you are using is getting this results?


WHAT IS YOUR COST PER ACTION??? :WHAT IS YOUR COST PER ACTION??? Recent study by SEOPO Where did most pull funds for SEO? print magazine direct mail print newspaper TV Yellow pages


CAN INTERNET MARKETING HELP YOU RECRUIT AGENTS? :CAN INTERNET MARKETING HELP YOU RECRUIT AGENTS? The best agents are online Meeting agents Are you the innovative, fast forward thinking Broker? Is your website was the “go to” source Provide leads Viral Marketing Do you think a top website search engine ranking maybe a distinctive characteristic to separate you from every other company?


Things to get you started :Things to get you started 1.) Look at your website analytics 2.) Go to https://adwords.google.com/select/KeywordToolExternal 3.) Start blogging 4.) Join Linked In


Questions? Randi Thornton SEO Consultant for PCMS Consulting 612-414-2541 RThornton@PCMSConsulting.com :Questions? Randi Thornton SEO Consultant for PCMS Consulting 612-414-2541 RThornton@PCMSConsulting.com Let’s Put Internet Marketing into context: 1.) Measurable. 2.) Long term. When you send out a mailer or run a magazine ad you are done. 3.) Where your next customer is right now. 4.) Inbound Marketing. The new way of doing business. 5.) Relevant. 6.) A profit center. 7.) Risk. Where will you be 2 years from today? Exceptional Website SEO Means Exceptional Profits.