Email Marketing Done Right! :Email Marketing Done Right!


The Value of Email :The Value of Email According to the Direct Marketing Association, email marketing produces a better return on investment than ANY other marketing medium. Email marketing can produce up to $47.00 for each $1 you invest.


Email Marketing Challenges :Email Marketing Challenges Time to create and send emails Getting email delivered Risk of being accused of spamming Lack of a proper email marketing platform Limited email marketing skill or experience Weak email collection strategies Lack of previous success


Our Experience :Our Experience It’s the only thing we do at ZinMarketing We work in all industries In 2007 Mitch ran over 1,035 campaigns Largest list managed 600,000 names Google “mitch tarr email marketing”


Our Unique Email Process :Our Unique Email Process


Marketing Analysis and Setup :Marketing Analysis and Setup Assess your business model Evaluate your marketing strategies Review sales process and product lines Evaluate current email practices Select relevant email strategies Generate campaign plan Design and set up email infrastructure


Software Platform :Software Platform Use your existing account. Or We recommend software based on your specific needs. Constant Contact, iContact, Aweber, Vertical Response, Infusionsoft trained.


Increased Email Collection :Increased Email Collection Build your list(s) faster Develop list segmentation strategies Prospects Customers Data collection best practices Use of single vs double optin methods Avoiding spam complaints start here


Auto-responders :Auto-responders Automated series of emails designed to ‘build a relationship’ with a new subscriber Saves time through automation Marketing copy and timing optimized


List Segmentation :List Segmentation Create more targeted offers Increase conversion rates Develop stronger relationships


Campaign Planning :Campaign Planning 3 month rolling plan Incorporate company events Trade shows Product launches Customer events Monthly promotions Excess inventory and clearance opportunities


Creative and Copy :Creative and Copy Email copy is the most important element leading to email success Emails need to be focused Call to action required Specific layout leads to improved readership Split testing


Prepare, Check, Send :Prepare, Check, Send Create draft of email Send to client for approval/edits Email tested in Gmail, Hotmail, Yahoo, AOL, and Mac for layout integrity and deliverability Images, links, spam filter checked Message sent in text AND html Schedule email for optimal delivery


Results and Reporting :Results and Reporting We Provide Interpretation of Open rates Click Through Rates Bounces, Unsubscribe, and Complaint rate Conversion rate Reporting becomes input to future campaigns. Monthly report supplied.


One of our clients received this notice from the top email software company. :One of our clients received this notice from the top email software company. “You're using permission-based email marketing to help drive your business. You've communicated regularly with your customers and members. And they're clearly interested in hearing from you! You've maintained sound permission-based email marketing and list management best practices. All of these indicate to us that you made excellent use of Constant Contact last year. And we noticed! That's why we are proud to designate you as a 2008 Constant Contact All Star! You're part of a special group of our customers that we want to thank for setting a great example for other email marketers. Congratulations! Thank you again for using Constant Contact, and we hope you'll continue to serve as a great example to others in 2009.” Best wishes, Gail Goodman Chairman, President and Chief Executive Officer Constant Contact


Summary :Summary A typical client spends $500 to $1,500 per month. We operate as a part of your marketing team. Our email strategy maximizes your sales. We offer marketing expertise. We get results.