Brand Marketing Through Customer Relationship Management. : Brand Marketing Through Customer Relationship Management. Presented by :
P.AJAY KUMAR, CH.NAVEEN.
SCHOOL OF MANAGEMENT,
NIT WARANGAL. Introduction : Introduction CRM is establishment , development, maintenance and optimizing of long term mutually beneficial relationship between customers and companies.
Successful CRM stresses on understanding the needs , desires of customer in order to have strong relationship with them.
CRM is the commitment of brand to put customer experience at the center of its priorities. Benefits of CRM to Marketers : Benefits of CRM to Marketers Benefits of CRM to Customers : Benefits of CRM to Customers Different CRM Strategies for Brand Marketing. : Different CRM Strategies for Brand Marketing. CRM through Indirect Interaction with customers : CRM through Indirect Interaction with customers CRM through Advertising : CRM through Advertising CRM through ALTERATIONS : CRM through ALTERATIONS Conclusions : Conclusions Finding the best CRM :
Decide what you want out of a CRM system.
Research systems and determine pros and cons.
Obtain reference from system users.
Decide on a system and develop a CRM team.
Customize and Develop a system to meet your firms needs.
Develop an integrate training program.
Roll out , review and improve. Slide 13: Thank U…….