Graciousgoods.com :Graciousgoods.com An online novelty store


The Eureka Factors :The Eureka Factors With increasing number of professionals working long hours and spending less time with family; its getting difficult for people to socialise and connect with their friends and family. Graciousgoods.com wants to consolidate this gap Aim: To facilitate the inconvenience of not attending any social function by sending a gift item fittest for the person/occasion, at the correct time & with personalised message. 6.5 million people born overseas were residing in UK in June 2008. British Asian make up 50.2% of UK’s immigrants. (Office of National Statistics) Hence Asians are our prime target, however it also caters to anyone associated with them professionally, academically, socially, politically or by any means. Online shopping in UK is forecasted to reach £21.5 bn in 2010 (Office of Fair Trading); hence online is the best platform.


Mission :Mission To be recognised as a leading online retailer of Asian collectables and novelty gift items in UK.


Location :Location The plan is to establish the office and Warehouse at one location in London, it could easily be amalgamated on a small site. Provisionally the office site is at 230 South Road, Feltham, TW13. Its an ideal location, with every facility. It will become our permanent office providing all the legal formalities are completed.


List of items in store :List of items in store Bronze Statues Wooden Statues Marble statues Statues of lovers and nudes Artistic photo frames Carved Candle holders Artistic lamps Jewellery and Jewellery cases Arabian perfumes Prayer rugs Islamic ornaments Srilankan masks Wall hangers


Competitive Edge :Competitive Edge Graciousgoods.com Competitor


Competitive Edge :Competitive Edge Direct contact with local manufacturers in India. User friendly and flamboyant website, which should attract not only old aged people but also young customers. Detailed information about the product. Origin, weight, colour, size, material, historical importance, etc. Arrangements for the items to be delivered on specific time with personalised message. Special discounts in festive seasons. Loyalty points. Free delivery in UK over purchase of certain amount. Peace of mind for 14 days.


Set up :Set up


Start Up cost :Start Up cost Total Fund Requirement £110,000


Total Funding :Total Funding


Human Resources & Implementation :Human Resources & Implementation


Marketing Strategies :Marketing Strategies Internet marketing is our primary choice because of the nature of business. This includes: Banner Adverts Commission based links on potential websites www.yahoo.co.in www.indiatimes.com www.citibank.co.in www.icici.co.uk www.lakbima.com www.geonews.tv, etc Other marketing mediums would be Magazines Newspapers


Marketing Strategies :Marketing Strategies Marketing proportion in different mediums


Sales Forecast :Sales Forecast Target is to sale 10,000 units in one financial year Average price per unit has been estimated £14 generating a turnover of £140,000 Gross profit is estimated 40% 17% net profit after the wages for the first financial year


Sales Forecast :Sales Forecast


Income Expense Overview :Income Expense Overview


Monitoring & Evaluation :Monitoring & Evaluation A robust and systematic monitoring process will be in place. Quarterly meetings at the office, between the board members.


Thanks :Thanks Please do visit our website www.graciousgoods.com Forward any questions and queries to info@graciousgoods.com