Manya EPO

Manya EPO : 

Manya EPO Go To Market Strategy Bakhshish Singh

Services : 

Services Online Tutoring Support Item Creation And Standards Alignment Test Scoring And Grading Services Curriculum Design Artwork Pl. note that the following presentation is purely based on assumptions and any further action needs extensive research and existing market conditions.

Approach : 

Approach Services Processes Clients Manya EPO

Key Objectives : 

Key Objectives Some key things to keep in mind: How we leverage our resources to meet our sales targets. How we articulate our value proposition and delivery model effectively How we communicate our differentiation both internally and in the marketplace. How we determine our process (and stick to it) - who does, what, when

What do we sell : 

What do we sell Online Tutoring Support Artwork Curriculum Design Item Creation And Standards Alignment Grading and Test Assessment Allied Services

To Whom Do We Sell : 

To Whom Do We Sell Markets & Industries Education Segment K-12 Publishers Training Companies MNC’s Geographies North America Canada UK Australia Developing Markets Current pipeline CHANNELS Partners Conferences Promotion Tele Campaigns

Contd. : 

Contd. Other Prospective Segments To companies in distress: “financial pain” To companies under-going change – To companies below the competitive par – sector aspirants To companies that want to stretch ahead of its competitors - market leaders To companies that can articulate their change agenda for their business To companies with business partnership in mind To clients we have developed or can develop a relationship with

How Do We Sell? : 

How Do We Sell? Sales Channels Partners Conferences Alternative activities Promotion Tele marketing Participating in Industry related events Online marketing Tools Expanding Existing relationships by adding value Aggressive marketing /Branding of the organization

HOW DO WE SELL? : 

HOW DO WE SELL? By understanding the CEO or CFO agenda (buying criteria) On the basis of relationships On the basis of outcomes not cost Through our successful references and track-record Through alignment with the CEO or CFO agenda By creating a business imperative or alignment to a current imperative Focus on the deals we can win (qualify hard) Through the team – showing the breadth and depth of our expertise By being better than the internal/incumbent team By being price competitive By offering transparent commercial propositions – benchmarked By showing a transfer of risk which shows a clear decrease in the risk to the client Through performance related pricing Business development tools and prospect information management

Sales Process : 

Sales Process Sales Process Online Sales Team researches and hunts for the prospects Online events organized through various channels i.e. Webinars, Personalized mailers, Web demonstrations and cold calling. Contd.

Sales Process : 

Sales Process Leads identified and forwarded to respective product head/region head for conversion. Leads forwarded to telesales team for further probe and closure. Once closed , account moves to the account management for further enhancement in the revenue generation and for relationship management.

Slide 12: 

Thank You