Facebook/LinkedIn for Business

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Road to New Media Mastery Teleseries With Lena Claxton & Alison Woo Authors of How to Say It: Marketing With New Media: A Guide to Your Small Business Using Websites, E-zines Promoting, Blogs, and Podcasts Facebook & LinkedIn for Business www.newmediamavens.com 704.780.1968

Definition of Social Media : 

Definition of Social Media Social Media is … User-generative Interactive Collaborative Organic An integral part of Web 2.0. www.newmediamavens.com Tel: 704.780.1968

Consider these facts … : 

Consider these facts … Over 70 million people use it every day You speak one to many/many-to-many Your ‘friends’ could be around the corner or around the globe Demographics is mostly adults Various groups exist from A-Z You can showcase more than one facet of yourself www.newmediamavens.com Tel: 704.780.1968

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www.newmediamavens.com Tel: 704.780.1968 Social Media Can … Help you build a loyal community Relationships Rapport Build Build

What are 3 Major Types of Social Media? : 

What are 3 Major Types of Social Media? www.newmediamavens.com Tel: 704.780.1968

Types of Social Media - LinkedIn : 

Types of Social Media - LinkedIn LinkedIn focuses on professional networking online Raises your search engine profile www.linkedin.com www.newmediamavens.com Tel: 704.780.1968

Types of Social Media - LinkedIn : 

Types of Social Media - LinkedIn LinkedIn has four distinct areas: People, Jobs, Answers & Companies “Answers” offers a resource to respond to business challenges “Companies” offers services that you can tap into. www.newmediamavens.com Tel: 704.780.1968

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www.newmediamavens.com Tel: 704.780.1968

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 The most popular social media site 100 million active users Fastest growing demographic is users over 25 years old Groups organized by region, school or company etc.

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Communicate authentically Create your profile in your own name not your business Talk about your product or service and why you developed it What to Say on Your Profile

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Add your hometown, high school and college Fill out the profile completely Give a flavor of who you are and your personality. What to Say on Your Profile

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Go to Search Select characteristics: location, interests, etc. Add a personal invitation to visit your page Finding Friends

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Join groups (See video #9) Start your own group Fill out the “My Work” section of your profile completely Link to your website, blog, e-zine Search for “friends” in your industry Boost the Business Side

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Pros: Establish your brand rather than your individual name SEO benefits – allows public search Create unlimited pages Unlimited fans Add rich media/HTML Message all fans Create a “Page” in your Business Name

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Cons: Manually track any and all activity Less activity in the profile newsfeeds. The most activity is when people Become fans Upload photos or videos Create a “Page” in your Business Name

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 How to create a page? http://www.newmediamavens.com/facebook.html Bookmark your page Create a “Page” in your Business Name

Access Your Facebook Fan Page : 

Access Your Facebook Fan Page Click on “applications” from the bottom left of any page in Facebook Click on “ads & pages” Step 1 Step 2

Access Your Facebook Fan Page : 

Access Your Facebook Fan Page Step 3 Click on “pages”

Access Your Facebook Fan Page : 

Access Your Facebook Fan Page Step 4 Click on “view page” Or You can now edit your fan page, add events, videos, photos etc. Just click on the pencil on the right to start editing

Types of Social Media - Facebook : 

Types of Social Media - Facebook www.newmediamavens.com Tel: 704.780.1968 Our Facebook Page Example: http://tinyurl.com/9b3mjw (don’t forget to become a fan!) Create a “Page” in your Business Name

Add any HTML or a Subscriber Box to your Fan Page : 

Add any HTML or a Subscriber Box to your Fan Page In the search Box above, type in “Static FBML” and click on search icon. Click “static fbml” in the search results. Click “add to page” Step 1

Add any HTML or a Subscriber Box to your Fan Page : 

Add any HTML or a Subscriber Box to your Fan Page In the menu barof your fan pageclick on “FBML”(we’ve changed oursto “Resources”). Now copy and paste your HTML code e.g. yournewsletter (e-zine) signup box Step 2

Add any HTML or E-zine (newsletter) Subscriber box to your Personal Profile : 

Add any HTML or E-zine (newsletter) Subscriber box to your Personal Profile Click on “Edit Page” from your Fan Page or applications from the bottom of any FB page then “ads and pages,” then “pages.” Scroll down to “Profile HTML” click on editing pencil on right (yellow highlight) then paste in your code then click on “submit to profile,” add to “Wall” of your profile.

Add a Facebook Badge for your Website, Blog or E-zine : 

Add a Facebook Badge for your Website, Blog or E-zine On your profile page, scroll down 2/3 of the page and click on “Create a Profile Badge” Now custom design your badge from the drop-down boxes

Create a LinkedIn Badge : 

Create a LinkedIn Badge Click on “Edit Public Profile Settings.” Once you’ve entered and saved your details, you will have a new section appearing in your profile (shown below). If you now click on “Promote your Profile”, you’ll be given a selection of different badges. Once you get your badge code, you can put the badge on your blog, website, e-zine or anywhere else you wish. Step 1 Step 2 Step 3 Step 4

Videos (3 mins each) : 

Videos (3 mins each) www.newmediamavens.com Tel: 704.780.1968 Video #1: Getting Started With Facebook http://www.ehow.com/video_2201966_how-register-join-facebook-tips.html Video #2: Quick Overview http://www.ehow.com/video_2201967_how-facebook-site-tour-beginner.html Video #3: Build Your Profile http://www.ehow.com/video_2201968_how-build-facebook-profile-beginner.html Video #4: Interact with friends using the WALL http://www.ehow.com/video_2201969_how-use-wall-facebook-page.html Video #5: How to Add Photos http://www.ehow.com/video_2201970_how-post-photographs-notes-facebook.html Video #6: The Home Page – What You’re Friends are Doing http://www.ehow.com/video_2201971_how-use-facebook-homepage-beginner.html Video #7: The Account Page and Privacy http://www.ehow.com/video_2201972_how-use-account-page-facebook.html Video #8: Find Friends and Influence People http://www.ehow.com/video_2201973_how-find-invite-add-facebook.html Video #9: How to Find and Join Groups http://www.ehow.com/video_2201979_how-join-facebook-groups-facebook.html Video #10: Post your Event and join the marketplace http://www.ehow.com/video_2201980_how-use-events-marketplace-applications.html Step-by-step: How to Import your Blog into Facebook: http://www.ehow.com/how_2031209_import-rss-feed.html

The Last Words on Facebook/LinkedIn : 

The Last Words on Facebook/LinkedIn www.newmediamavens.com Tel: 704.780.1968 Update frequently – 5 mins per day Pimp it up – add widgets Don’t forget to integrate with other online components – put a link on your website, blog, e-zine etc. Offer value with your regular blog posts, informative videos, interesting photos and scintillating discussions.

For Details on How to Say it Using New Media: : 

For Details on How to Say it Using New Media: Buy on Amazon: http://www.amazon.com/How-Say-Marketing-Promoting-Business/dp/0735204322/ref=sr_1_1?ie=UTF8&s=books&qid=1212387407&sr=8-1 www.newmediamavens.com Tel: 704.780.1968