Presentation Transcript
MASLOW’S HIERARCHY OF NEEDS PYRAMID :MASLOW’S HIERARCHY OF NEEDS PYRAMID
IMPLICATIONS FOR MARKETING :IMPLICATIONS FOR MARKETING Advertisement can be used to emphasize either the physiological benefits of a product, such as its nutritional value, or its convenience as a means of satisfying these needs.
A food or drink manufacturer marketing a luxury product may however find that, rather than appeal to the physiological need for food and drink, it is preferable to identify his product with the satisfaction one of Maslow’s higher needs.
IMPLICATIONS FOR MARKETING :IMPLICATIONS FOR MARKETING He may appeal to belonging needs and display his product in a social context.
Alternatively, he could appeal to esteem needs and suggest that by serving the product to friends the social status of the consumer will be enhanced.
Slide 13:THANK YOU!