Suggestions for Rainwater Harvesting

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Presentation Description

Visual enhancement suggestions for Brad Lancaster's book, 'Rainwater Harvesting for Drylands and Beyond.' PowerPoint by Stephanie Hagan, Mary Harte, Nick Incrocci, and Andrew Schaeffer.

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Presentation Transcript

Suggestions for Rainwater Harvesting : 

Suggestions for Rainwater Harvesting Stephanie Hagan, Mary Harte, Nick Incrocci, and Andrew Schaeffer Visual Enhancement

Introduction : 

Introduction Dear Mr. Lancaster, We are students of Jeremy Frey’s English 102 class at the University of Arizona. While reading your book for a few assignments, we came across some problems with your text that could be easily fixed. We ask you to keep an open mind as we address our concerns with your book in the visual realm and give suggestions on how to make it a better tool to perspective rainwater harvesters. We feel our suggestions will make your visual elements useful to your target audience. Thank you for your time and consideration. Sincerely, Stephanie Hagan, Mary Harte, Nick Incrocci, and Andrew Schaeffer

Overview : 

Overview Clarify Target Audience Attracting Your Target Audience Exaggerated Drawings First Example Second Example Third Example Example of an Effective Drawing Example of How to Improve Unnecessary Pictures First Example Second Example Third Example Fourth Example Example of an Effective Picture Informality in Pictures First Example Second Example Example of How to Improve Complicated Boxes First Example Second Example Home Button

Clarify Target Audience : 

Clarify Target Audience The introduction and first chapter tend to persuade while the rest of the book shows calculations on how to actually harvest rainwater. This makes it seem as though the book is not directed to a specific audience. Since the target audience is, as you stated, “anyone who wants to harvest rainwater in a safe, productive, and sustainable way,” (3) it would be wise to condense the introduction and story of Mr. Phiri and make the rest of the book ‘how-to’ focused.

Attracting Your Target Audience : 

Attracting Your Target Audience The cover, being the first thing the target audience will see, is too colorful and child-like for a serious rainwater harvester to pick up. The cover should be more technical, utilizing before and after photographs, instead of this happy, informal drawing.

Exaggerated Drawings : 

Exaggerated Drawings Some drawings feature too much hyperbole to be taken seriously and seem largely biased toward rainwater harvesting because these images are unrealistic. These images tend to distract the reader rather than help the reader understand. If the drawings were less exaggerated, the images would effectively portray the point you are attempting to get across.

First Example of Exaggerated Drawings : 

First Example of Exaggerated Drawings Figures I.5A & B on page 10 depict a drastic change from a house with their plants on life support to the same house with luscious plant life. This image is highly unbelievable and the target audience will not be as inclined to start up rainwater harvesting because they do not waste this much time and energy on their plants.

Second Example of Exaggerated Drawings : 

Second Example of Exaggerated Drawings Figures I.7A & B on page 12 depict the same house with one being extremely harmful to the environment and the other being Earth friendly. This image appears extremely biased toward the green movement and almost makes it seem as though if someone harvests rainwater, they can also control other sustainability methods which are largely out of their control.

Third Example of Exaggerated Drawings : 

Third Example of Exaggerated Drawings Figures 4.22A & B on page 103 depict your house before and after your rainwater harvesting methods were implemented. These drawings feature changes that are widely out of your control, such as the car being replaced by a bicycle and the added median island. Since it is not up to the individual reader to employ changes such as these, the images seem unrealistic.

Example of an Effective Drawing : 

Example of an Effective Drawing Figure 4.10A on page 89 is an image showing the effects a house’s placement and plant life has on the temperature of the house. This image is informative, technical, and not cluttered with any hyperboles. The message is conveyed clearly without distraction.

Example of How to Improve : 

Example of How to Improve Here we have an edited version of Figures 4.22A & B on page 103.

Unnecessary Pictures : 

Unnecessary Pictures Some pages are cluttered with images that do not help the reader in any way and, when presented with a large number of images, the reader tends to skim the text and focus only on the pictures. These images are highly informal and seem condescending to your target audience. This can be fixed by omitting anything that is not needed from a technical standpoint. Ask yourself if this image is helping the reader grasp the concept. If not, throw the picture away.

First Example of Unnecessary Pictures : 

First Example of Unnecessary Pictures Figure I.3 on page 7 is a hypothetical drawing of a water bill from the rain. This image is, frankly, absurd and in no way useful to your target audience. If anything, it seems condescending in addition to wasting space and ink.

Second Example of Unnecessary Pictures : 

Second Example of Unnecessary Pictures Figure I.6A on page 11 features a pig drinking out of a straw from the dropping water table. This image does not provide any sort of aid to the reader and just diverts their eyes away from the text.

Third Example of Unnecessary Pictures : 

Third Example of Unnecessary Pictures Figure 1.8 on page 28 is a picture of Mr. Phiri demonstrating how a donkey would pump the water. This is not useful to your target audience in the slightest, so it should be omitted.

Fourth Example of Unnecessary Pictures : 

Fourth Example of Unnecessary Pictures Figure 3.27 on page 69 is a photo of your brother eating a cactus. This image is not necessary in the book and is distracting to the target audience. The space would be better utilized with a sentence or two similar to the caption and the picture taken out entirely.

Example of an Effective Picture : 

Example of an Effective Picture Figure 3.33 on page 74 is a picture of a cistern that someone has incorporated onto their property to harvest rainwater. This image provides the reader with a good visual that shows what the finished product will look like and an example of how to use it with their landscape.

Informality in Pictures : 

Informality in Pictures There are some instances in which the figures are portrayed in an unprofessional fashion and come across as childish. These pictures can be edited to appear more technical and less distracting.

First Example of Informality in Pictures : 

First Example of Informality in Pictures Figure 3.29 on page 72 depicts pests cursing because they cannot get to the stored water. This image feels extremely childish with the pests exclaiming random, inane symbols to simulate cursing. The target audience will not feel you are serious about the topic.

Second Example of Informality in Pictures : 

Second Example of Informality in Pictures Figure 4.4 on page 82 depicts a sample site map with random suns with odd faces as well as noise pollution factors. The faces on the suns in this picture draw the focus of the reader onto them instead of the basic plan itself. The dogs barking and the car noise does not add anything to the site map.

Example of How to Improve : 

Example of How to Improve Here we have an edited version of Figure 4.4 on page 82.

Complicated Boxes : 

Complicated Boxes Some boxes are filled with equations and just bombard the reader with information. Most of these boxes are useful but should be moved to an appendix to allow more flow within the chapters themselves.

First Example of Complicated Boxes : 

First Example of Complicated Boxes Box I.7 on page 13 shows simple water conservation strategies. Since it takes up almost an entire page, it is better fitted within an appendix instead of the middle of the chapter itself.

Second Example of Complicated Boxes : 

Second Example of Complicated Boxes Box 2.3 on page 45 provides useful information regarding calculating rainfall volumes. This could be moved to an appendix as it clutters the chapter by taking up an entire page.

Conclusion : 

Conclusion With these changes, we feel your book will be more in tune with your target audience and you will be able to help many people in their rainwater harvesting endeavors. Your book will prove to be a better ‘how-to’ guide for people who are serious in committing to this process. Thank you again for your time and we hope we have been helpful in your revisions.