Team Ideation Nike Offshoring

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Offshoring : 

Offshoring Nike and the Footwear and Apparel Labor Market iMBA 544 – HR Management Team Ideation

Offshoring : 

Offshoring Production relocation across national boundaries to take advantage of cost savings and other benefits in countries where products or services can be produced more efficiently. (Cheung, Rossiter, Zheng, 2008)

Pros & Cons : 

Pros & Cons Pros Reduced Labor Costs Improved Proximity to Materials Superior Cultural Work Ethic Cons Cultural Differences Cost of Monitoring a Global Supply Chain

Key Outcome Variables : 

Key Outcome Variables Labor Cost Relative Labor Sources Logistics Cost Relative Socio-Political Risk Profiles

Potential Cost Savings : 

Potential Cost Savings Companies that globalize their cost structures to include low-cost countries can realize savings of 20-40% in the landed costs of their products. (Boston Consulting Group, 2004)

Relative Labor Costs : 

Relative Labor Costs

Nike : 

Nike Market Cap of $21.6 BB 2008 Revenue $18.6 BB 2008 EBIT $2.5 BB

Nike Labor Breakdown : 

Nike Labor Breakdown

Labor Availability : 

Labor Availability

Right HR Costs : 

Right HR Costs Huselid’s HR Scorecard Benchmark industry labor force split Nike is a leader in apparel and footwear manufacturing To remain competitive, Nike must not trail the industry norms for labor cost

Potential Savings Erosion : 

Potential Savings Erosion

Recommendations : 

Recommendations No Cost advantage to move manufacturing to U.S Nike can not afford to bring jobs home Nike 2008 EBIT was $2.5 BB US labor force = $6BB-$12BB increase Huselid’s scorecard signals imbalance

Recommendations : 

Recommendations Strong alignment with Huselid’s HR Scorecard - Policies in line with business strategies - Assessment tools - Tailored HR management programs

Recommendations : 

Recommendations Stick to offshore labor for production activities Nike can still employ in the US New technology can reduce overtime in offshore factories Engineers, product development, technological advances

Questions & Answers : 

Questions & Answers Thank you for your time this evening. You are invited to present any questions at this time References