eMarketing TechniquesHow to take advantage of Web 2.0 and Social Media to grow your organization today :eMarketing TechniquesHow to take advantage of Web 2.0 and Social Media to grow your organization today By Brad Kleinman WorkSmart - eMarketing


Agenda :Agenda Introduction Accountability From Web 1.0 -> Web 2.0 Social Media Trends Facebook LinkedIn Twitter Q & A


Accountability :Accountability


Accountability :Accountability Choose a partner Introduce yourself Commit to do ONE thing you learn today Connect outside of this workshop Check up with each other - MIH


Statistics & Trends :Statistics & Trends Social media trends Facebook over 175M, 500K users per day A blog is created every half second Over 150K videos uploaded to YouTube every day 75% of adults 18-24 are on social networks Annual Growth of social networking Facebook – 100% LinkedIn – 146% Twitter – 1400%


What is Web 2.0? :What is Web 2.0?


Budget Line Increases VS Decreases :Budget Line Increases VS Decreases


Significant Barriers to Adoption :Significant Barriers to Adoption


Getting Started with Social Media :Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff


A Few Quick Tips :A Few Quick Tips Tip #1 Leverage signature lines ‘Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’ Tip #2 Leverage evangelists Encourage sharing Twitter, Digg, Reddit Tip #3 Systematize and Calendarize KISS!


Facebook – The Social Network :Facebook – The Social Network


Facebook Basics :Facebook Basics


Facebook for Business – Events :Facebook for Business – Events


Facebook for Business – Ads :Facebook for Business – Ads


Facebook for Business – Public Profiles :Facebook for Business – Public Profiles


Getting Started with Pages :Getting Started with Pages


Getting Started with Pages :Getting Started with Pages


Adding Information :Adding Information


Customizing Your Page :Customizing Your Page


What to put on your page :What to put on your page Post photos of products, employees, and customers Add video clips of your company in action List an event for your grand opening sales Write a note about upcoming promotions


Facebook for Business – Connect :Facebook for Business – Connect


Facebook for Business – Share :Facebook for Business – Share


The Power of being LinkedIn :The Power of being LinkedIn


LinkedIn Groups :LinkedIn Groups


Discussions on LinkedIn :Discussions on LinkedIn


LinkedIn :LinkedIn Build out your profile Use status updates Use LinkedIn applications Use the Outlook toolbar Upload your contacts Use it as a testimonial repository


Twitter :Twitter 90% / 10% Focus on giving it away Use Search.Twitter.com for real-time tweets RSS -> Email Use a URL shortener Cli.gs Retweet! (RT) Evangelist re-tweeting system Use #LWL hashtag Hashtags.org to track


Create a Sharing System :Create a Sharing System


HOMEWORK! :HOMEWORK! Homework Assignment #1 Sign up for twitter Follow www.twitter.com/BradKleinman Find a great article on your industry Shorten the URL with Cli.gs Tweet out! RT an interesting tweet


HOMEWORK! :HOMEWORK! Homework Assignment #2 Sign up for Facebook Fill out your profile Upload a picture Update your status Invite 5 fellow chamber members Join Twinsburg Chamber of Commerce


Resource List :Resource List Everything you need is online Wikipedia Google YouTube ‘Plain English’ videos Quirk eMarketing eMarketing Textbook Training webinars Monthly webinars for ongoing education


Thank you! :Thank you! Brad Kleinman Brad@WorkSmart-eMarketing.com