Slide 3: Distribution Strategy
Slide 4: Godrej Distribution Strategy Godrej Soaps has set up a committee
Experiments are being conducted in the particular districts.
Based on the success of these experiments ,they will role it out withen the next 12 months.
Already setup a system of stockiest & Super stockiest in small town (>10000population)
Slide 5: Super Stockiest Stockiest Retailers
Slide 6: Distribution And Supply Chain Management Project Sumpark Virtual Platform Between Company & Distributers
Comprehensive Business Intelligence enables in depth
primary & Secondary Analysis Increased Penetration Intensified Rural Approach ,Presence in all location with over 10,000 population
130 Super Stockiest ,2450 stockiest Retail Thrust Focus on the Availability of the product at all outlets
Focus on Modern Retailing
Slide 7: Thank You Presented by : Abhishek Srivastava