godrej rural market(ppt)

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Category: Entertainment
     
 

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Godrej No. 1 Soap Godrej No.1 Soap was launched in 1922. This 86 year old Brand enjoys a volume market share of 6 percent. Godrej No.1 Soap on the below the line promotions. For the past 5 years it has been selling at a 3+1 free offer in the market.

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Distribution Strategy

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Godrej Distribution Strategy Godrej Soaps has set up a committee Experiments are being conducted in the particular districts. Based on the success of these experiments ,they will role it out withen the next 12 months. Already setup a system of stockiest & Super stockiest in small town (>10000population)

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Super Stockiest Stockiest Retailers

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Distribution And Supply Chain Management Project Sumpark Virtual Platform Between Company & Distributers Comprehensive Business Intelligence enables in depth primary & Secondary Analysis Increased Penetration Intensified Rural Approach ,Presence in all location with over 10,000 population 130 Super Stockiest ,2450 stockiest Retail Thrust Focus on the Availability of the product at all outlets Focus on Modern Retailing

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Thank You Presented by : Abhishek Srivastava