Anthony Zanontian and Allen Vartazarian

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Presented by: Heather Scott David Levinson Jimmy Abarca Emily Smith Daniel Friedman

What is Taltopia? : 

What is Taltopia? Taltopia.com A social networking community that provides a platform for aspiring talent to interact with fans and industry professionals while supplying the tools necessary to acquire the fame they deserve

Executive Team : 

Executive Team Allen Vartazarian, Co-Founder UC Berkeley ‘05 B.S. Business Administration Walter A. Haas School of Business B.A. Economics Anthony Zanontian, Co-Founder UC San Diego ’06 B.A. History, Cum Laude

Problem : 

Problem Talent industry is one of the most competitive industries to break into with many layers Agents, scouts, managers, auditions, etc. Popular social networks are convoluted with random content; it is hard for talent to stand-out Aspiring talent need a low-cost, efficient, creative, and user-friendly way to gain exposure Currently, craigslist.org is the main source used by casting directors to find talent

Solution : 

Solution A platform where the user decides who becomes famous A social network dedicated to talent and fans who come to vote, promote, and discover rising stars Web 2.0 features harness viral nature of the internet Social bookmarking (Digg, Reddit, Technorati, etc) Share on major social networks (MySpace, Facebook) Strategic partnerships Ex: Studios, casting and talent agencies

Product : 

Product Easy to use Create a free profile, upload media, use promote features, build fan club, and get votes Key Differences Fun yet professional fame-themed social community Users decide who gains and loses popularity “Wall of Fame” allows users to buy exposure Talent “Portal”- embed content from other sites Rewards system – earn “Famebucks”

Why now? : 

Why now? Trend has shifted from traditional talent scouting methods to empowering audiences to decide Recent success of talent shows on television American Idol, America’s Next Top Model, America’s Got Talent, Dancing With the Stars, Project Runway Internet-based audience voting is still in its infancy; a great opportunity to capitalize People finding fame on internet LonelyGirl15 (YouTube), Justin.tv

Revenue Sources : 

Revenue Sources Direct Ad-Sales Banner ads Sponsored contests/talent Revenue Generating Features Job Board, Directory Pay-Per-Download Media, Merchandise, Widget Industry Login, BoB Platform Content Monetization Adbrite BritePix In-Roll Ads Approximate Revenue Distribution

Advertising Trend : 

Advertising Trend Source: eMarketer, May 2007 As a well-positioned social network, Taltopia is prepared to seize a substantial portion of the healthy growth in online social network advertising US Online Social Network Advertising Spending, by type of network. 2007 & 2008 (millions) US Online Social Network Advertising Spending, 2006-11 (millions)

Plan of Action : 

Plan of Action Development Continue to improve server architecture & release new features Marketing and Growth Launch online/mass media advertising campaign Continue to create brand awareness Capture significant market share Expansion Joint ventures talent agencies, mobile carriers, tv/radio/print

Challenge #1 : 

Challenge #1 How should Taltopia.com maintain professionalism in the content? Members can publish any type of document. For example, a cell phone picture of a model in a restroom Should they police content? Who defines “talent”?

Challenge #2 : 

Challenge #2 What are possible ways to increase revenue? It is difficult for social networking sites to attain profitability Advertisers are skeptical that ads on these sites would turn into revenues for them

Challenge #3 : 

Challenge #3 What are ways to increase membership? From a VC perspective, in social networking sites, amount of members is crucial Current membership level is hovering around 50K The next goal is 100K members

Challenge #4 : 

Challenge #4 How should Taltopia.com find and use qualified programmers? The website currently has only one developer Los Angeles (headquarters) is a city with few programmers Outsourcing to lower wage countries has proven unsuccessful in the past

Breakout groups- challenges : 

Breakout groups- challenges How should Taltopia.com maintain professionalism? What are possible ways to increase Revenue? What are ways to increase membership? How should Taltopia.com find and use qualified programmers?

CONTACT : 

CONTACT Allen Vartazarian: Email: allen@taltopia.com Phone: 818.438.4656 Anthony Zanontian: Email: anthony@taltopia.com Phone: 559.906.2050