logging in or signing up aaDS 20 year final final aSGuest14272 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 314 Category: Education License: All Rights Reserved Like it (0) Dislike it (1) Added: March 06, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 4: When we started…. Slide 5: 58% of traffic fatalities involved alcohol Summer months had double the fatality rate of other months Slide 6: We worked with 25+ community groups OCCID began hosting arrive alive DRIVE SOBER® So… Slide 7: We’ve had a lot of help… Slide 9: Research suggested that messaging: Should reinforce the right choice Be delivered by peers and celebrities Slide 10: So our messages and our materials reflected these findings. Slide 11: Ed Robertson Slide 13: By 1998 summer fatalities were continuing to decline Slide 14: New support came from Shania Twain Slide 15: Her man drives sober… yours should too! Slide 16: That year, we: Hosted four regional launch events Sent “weekly reports” to media to highlight hot issues of the season Developed the Passport to Safety Slide 17: Some PSAs are recorded for a specific audience Blondie’s “Call Me” was ideal for this PSA aimed at parents of teens Other messages have targeted issues like… Slide 18: Risk to Passengers Impaired Boating Summer Statistics Home Hosting Student Life’s “Zero Hero” 1-888-TAXIGUY Operation Lookout OSAID’s Call Me card Equivalency Slide 19: Support from the music industry has been amazing. Slide 20: across Ontario… “Joanne” was heard in Kapuskasing Played by 50 + stations, earning over $2.5 Million in airtime each year Slide 21: Social Norm Positive Youth Seasonal Messages Strategic Current Slide 22: When appropriate, our materials raise awareness of new legislation Slide 26: Today “Choose Your Ride” is the theme for: Two television PSAs Slide 27: OCCID President Denise Polgar OPP Chief Supt. Bill Grodzinski OACP Traffic Committee Supt. Steve Grant OPP Cst. Michelle Coulombe Four Radio PSAs featuring Slide 29: Transit Advertising Slide 30: Transit Advertising Slide 31: Postcards Slide 32: Awareness Events Slide 33: Press Conferences Slide 34: Press Conferences Slide 35: Today there’s a winter theme for arrive alive DRIVE SOBER Slide 36: Our winning team… Slide 37: 20,000 home hosting kits … 100,000 coasters 40,000 gift-tags 20,000 recipe cards 20,000 passports to safety with 60 contacts province-wide Last winter, the 3rd “Shut Out” campaign shared… Slide 39: Now, at the twenty year mark…. Slide 40: 25% of traffic fatalities involve alcohol Summer months have seen a 70% decrease in the fatality rate Slide 41: arrive alive DRIVE SOBER materials are shared with 400+ Community Groups Police Services Schools Businesses Public Health Units You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
aaDS 20 year final final aSGuest14272 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 314 Category: Education License: All Rights Reserved Like it (0) Dislike it (1) Added: March 06, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 4: When we started…. Slide 5: 58% of traffic fatalities involved alcohol Summer months had double the fatality rate of other months Slide 6: We worked with 25+ community groups OCCID began hosting arrive alive DRIVE SOBER® So… Slide 7: We’ve had a lot of help… Slide 9: Research suggested that messaging: Should reinforce the right choice Be delivered by peers and celebrities Slide 10: So our messages and our materials reflected these findings. Slide 11: Ed Robertson Slide 13: By 1998 summer fatalities were continuing to decline Slide 14: New support came from Shania Twain Slide 15: Her man drives sober… yours should too! Slide 16: That year, we: Hosted four regional launch events Sent “weekly reports” to media to highlight hot issues of the season Developed the Passport to Safety Slide 17: Some PSAs are recorded for a specific audience Blondie’s “Call Me” was ideal for this PSA aimed at parents of teens Other messages have targeted issues like… Slide 18: Risk to Passengers Impaired Boating Summer Statistics Home Hosting Student Life’s “Zero Hero” 1-888-TAXIGUY Operation Lookout OSAID’s Call Me card Equivalency Slide 19: Support from the music industry has been amazing. Slide 20: across Ontario… “Joanne” was heard in Kapuskasing Played by 50 + stations, earning over $2.5 Million in airtime each year Slide 21: Social Norm Positive Youth Seasonal Messages Strategic Current Slide 22: When appropriate, our materials raise awareness of new legislation Slide 26: Today “Choose Your Ride” is the theme for: Two television PSAs Slide 27: OCCID President Denise Polgar OPP Chief Supt. Bill Grodzinski OACP Traffic Committee Supt. Steve Grant OPP Cst. Michelle Coulombe Four Radio PSAs featuring Slide 29: Transit Advertising Slide 30: Transit Advertising Slide 31: Postcards Slide 32: Awareness Events Slide 33: Press Conferences Slide 34: Press Conferences Slide 35: Today there’s a winter theme for arrive alive DRIVE SOBER Slide 36: Our winning team… Slide 37: 20,000 home hosting kits … 100,000 coasters 40,000 gift-tags 20,000 recipe cards 20,000 passports to safety with 60 contacts province-wide Last winter, the 3rd “Shut Out” campaign shared… Slide 39: Now, at the twenty year mark…. Slide 40: 25% of traffic fatalities involve alcohol Summer months have seen a 70% decrease in the fatality rate Slide 41: arrive alive DRIVE SOBER materials are shared with 400+ Community Groups Police Services Schools Businesses Public Health Units