nestle_SWOT ANALYSIS

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SWOT ANALYSIS NESTLE:

SWOT ANALYSIS NESTLE PRESENTED BY A parna H S1 MBA IMK K ollam

SWOT ANALYSIS:

SWOT ANALYSIS SWOT means S-----Strengths W----Weaknesses O-----Opportunities T-----Threats SWOT analysis is a useful strategic planning tool.

Contd…….:

Contd……. SWOT analysis is based on the assumption that if the managers carefully review internal strengths and weakness and external threats and opportunities, a useful strategy for ensuring organizational success can be formulated.

Contd……..:

Contd…….. The SWOT analysis is takes into consideration the following major issues. STRENGTHS Manufacturing efficiency. Skilled work force. Adequate Financial resources. Superior technology. Product or service differentiation…etc

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WEAKNESSES Poor research and development programme. Lack of innovation. Weaker distribution network. Obsolete technology. OPPORTUNITIES Strong economy. Possible new markets. Emerging technologies. Falling trade barriers in attractive foreign markets.

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THREATS Shortage of resources. Changing buyer needs and tastes. Entry of lower cost foreign competitors. Rising sale of substitute products .

ABOUT nestle………:

ABOUT nestle……… Nestle, global food producer, located in over 100 countries. Consistently one of the worlds largest producer of food products. Nestle has been a partner in India’s growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India.

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The companies activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packing materials, services and other goods. The company insist on honesty integrity and fairness in all aspects of its business and expects the same in its relationship .

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Nestle is acknowledged amongst ‘India’s Most Respected Companies’ and amongst the ‘ Top Wealth Creator of India’.

STRENGTHS:

STRENGTHS Repeatedly ranked as the worlds largest bottled water company and have set up facilities to operate water resources in a responsible manner. Nestle was named one of “America’s Most Admired Food Companies” in fortune magazine for the twelfth consecutive year. Nestle provides quality brand and products that are well known, top selling brands including:

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Chocolate and candy: Kit Kat, Toll House, Butterfinger, Pet products: Purina, Alpo, Tidy cat, Fancy Feast Drinks: Nescafe, Juicy juice, Coffee Mate etc

WEAKNESS:

WEAKNESS Growth in their organic food sales division was flat Since 2004 the break fast cereal industry has been under fire from the FDA and the American Medical Association, both of which say that false claims of “heart healthy” and “lower cholesterol” need to be removed from packing and advertising

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FDA and the American Medical Association, also been forced to reduce the amount of sugar in their products

OPPORTUNITY :

OPPORTUNITY In today's health conscious societies they can introduce more health based products and because they are a market leader, they would likely to be more successful Provide allergen free food items. Open Nestle café ‘s in major cities to featured Nestle products.

THREATS:

THREATS Any contamination of the food supply especially e-coli. Their Toll House brand cookie dough was recalled in March of 2009 because of e-coli Outbreaks were linked to 28 states and the product had to be recalled globally. Nestle has yet to be find out how this happened and is still investigating. They were affected by pet food recall in 2007, in which 95 different brands of dog and cat food were recalled due to contamination with rat poison.

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THANK YOU!!!

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