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Premium member Presentation Transcript INDUSTRIAL VISIT REPORT ON : PRESENTED BY: CHIRAGI VERMA DHARMENDRA KUMAR DALJEET KAUR DEEPAK JANGID HUMA AHAD INDUSTRIAL VISIT REPORT ONCONTENTS: History Introduction Parle products Growth Pricing stratery Pricing strategy objectives Market Share CSR ICFAI Business School 2 CONTENTSHISTORY OF PARLE: Established in 1929 1 st brands – Parle Glucose and Parle Monaco Multimillion US $ company Market leader in many products Won acclaim at the Monde selection since 1970 40% share of the total biscuit market 15% share of the total confectionery market HISTORY OF PARLEintroduction: Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. 4 introductionContd…: Parle has10 mother units in India and more than 50 CMUs (Contract Manufacturing Units). Parle is the company in world which runs on its own capital. All production is done in their own plants. They have their own machines for manufacturing of packaging and printing material. 5 Contd …Biscuits: Parle - G Hide and Seek Krackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 Cookies Goldenarcs Nimkin Kreams Gold Chox Monaco Jeera 6 Biscuitsgrowth: 70%market share in glucose biscuit is captured by parle -g as compare to britannia tiger (17-18%) I T C Sunfeast 8-9%. Last year sell is 35 billion. Recognised by iconic white and yellow wax paper or wrapper with depiction of young girl covering the front. Parle derived from the name of the indian railway station vileparle near mumbai . Primarily eaten as a tea time snacks. Available in rs.1, rs.2, rs.4 , rs.25 growthPricing Strategy of Parle-G: First Question crops up How Parle-G maintained its price of Rs.4.00 for the last 12 yrs????????????? Pricing Strategy of Parle-GContinue…: Penetration Strategy -- keeping high quality and maintains low price. Previously sets its price as per the geography, freight cost for reaching remote places is quite high. As per the G’dsouza , Coordinator of Parle products, variation of the price of Parle-G from Rs.4-5 in different states. But due to factories at strategic locations Parle-G is moving towards Uniform Pricing all over the INDIA. Continue…Continue…: Alternatives to Increasing Price Reducing product size, using less expensive materials, unbundling the product Buyer reactions to price changes must be considered Continue… PRICING STRAGIES OBJECTIVES : Learn the major strategies for pricing imitative and new products. Understand how companies find a set of prices that maximizes the profits from the total product mix. Learn how companies adjust their prices to take into account different types of customers and situations. Know the key issues related to initiating and responding to price changes. 11 PRICING STRAGIES OBJECTIVES Involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. As an institution it is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages.: 12 Involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. As an institution it is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja , inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages.ICFAI BUSINESS SCHOOL: ICFAI was established in the year 1995, under the chairmainship of Prof.S.K.Sharma . IBS (The Institute Of Chartered Financial Analysis Of India Business School) is affiliated to ICFAI university, Dehradhun . ICFAI BUSINESS SCHOOLICFAI BUSINESS SCHOOL: The campus is well-equipped with web-enabled classrooms, seminar halls, an auditorium, computer center and a cafeteria. High-speed multi-services, multi-enabled network infrastructure with 3 mbps backbone. A comprehensive library with more than 25,000 books and subscription to over 50 journals, magazines and online databases. A team of full-time faculty members with rich experience in management education and industry. ICFAI BUSINESS SCHOOL HAVE PARLE-G WITH CHILLED WATER: THANK YOU…. 16 HAVE PARLE-G WITH CHILLED WATER You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.