The Impact of Social Media on Marketing

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IMPACT OF SOCIAL MEDIA ON MARKETING Name: Jyoti Singh Class: MBA (e-business) 4 th Semester Roll No. 16

PowerPoint Presentation:

Social media


SOCIAL MEDIA Social media has offered people a voice which includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media connects us with like-minded by allowing them to become our "friends," which means that a link to their profile shows up on our profile and vice versa. Thus, name and organization’s image will appear on pages throughout the site if we build up enough friends. Often, people find new via tags or special interest groups or they invite their existing contacts who are members of the social networking site. It has helped us reunite with old grade school and high school classmates, stay connected with  friends and family throughout all parts of the world.

Types of social media:

Types of social media REPUTATION AGGREGATOR: Databases allowing users to search the content (Google, yahoo) BLOGS: Online multimedia diaries or journals with frequent updating in chronological order on web page((Bloggers) ONLINE COMMUNITIES: Sites offering professional or user content & allowing members to upload contents (YouTube, Flicker, Wikipedia) SOCIAL NETWORKS: Associations of internet users for social connection (Facebook, Myspace , Linkedin )



EVOLUTION of social media:

EVOLUTION of social media The evolution of social networking sites show they develop new functionalities: First generation sites: only let users manage friends’ lists. There are mainly flat, single entry lists by schools or classes you attended. Examples: Second generation sites: can be seen as the first social networks . They are centered around an individual and his friends, and friends of friends : they follow the 6 degrees rule. Examples: LinkedIn Third generation sites: could represent the first social media sites. They allow multi-dimensional connections, real conversations between users. Examples: Facebook Fourth generation sites: They would represent social media sites that facilitate face-to-face meetings. They allow people to come together off-line around common interests, building real communities and friends in the real world. Examples:

Early pioneers of social media:

Early pioneers of social media Online Text Based Communities -USENET(1979) - Bullentin Board Systems (1979) Online Services (early to mid 1980s) - CompuServices (1980) -AOL (1983) -Genie (1985) Internet relay Chat (1988) - ICQ (mid 1990s) First Social Network -Dating Sites -Online Forums

OTHER types of social networks:

OTHER types of social networks Niche social networks: - Photobucket (2003) - Flicker (2004) - Youtube (2005) Social news and bookmarking: - Delicious (2003) - Digg (2004) Real time updates: - Twitter (2006) - Posterous (2009)

CONCERNS & CRITICISM OF the social media evolution:

CONCERNS & CRITICISM OF the social media evolution An social media has evolved & grown in popularity , multiple concerns have emerged regarding the technology. -social media stalkers -child predators -privacy concerns -security issues


SOCIAL MEDIA TODAY Advertising 2. Market research/ product research 3. Public relations

Social media today: advertising:

Social media today: advertising Burger King’s Facebook humor DunkinDonuts ’ Facebook/Twitter network Goodwill hunting for shopping

Social media today: Market/product research:

Social media today: Market/product research “My Starbucks idea” & “ideas in Action” Cadbury’s Wispa re-launch Kellogg’s new product research

Social media today: Public relation:

Social media today: Public relation Dell’s image turnaround SyFy blogger relations Ford putting out a PR fire

PowerPoint Presentation:

BUSINESS PROMOTION WITH SOCIAL MEDIA Set up a Website Link building Reputation Advertising & Social Networking Blogging & Updation Content Optimization Target Area & Age Groups Business Integration

Current state of social media:

Current state of social media Today, Social Media is whatever the user wants it to be. Accessible by Mobile, Application, or Website. Social Platforms can be updated and used on a frequent basis. Because of the speed of Social Media consumptions has rapidly increased, platforms are visible in multiple locations. Trending in Social Media has defined our culture. What was once a platform that kept us engaged for hours now keeps us notified and up to speed in just a few seconds. To become more beneficial for advertising campaigns. The goal should be to keep users engaged for longer periods of time.


SOCIAL MEDIA OUTLETS Social networking websites and blogs: allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. This allows individual followers to “ retweet ” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Cell phones: usage has also become a benefit for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight.


FUTURE OF SOCIAL MEDIA As the future of Social Media and the value of Social Platforms continues to unfold, we will see many advancements in targeted platforms. Social media really is nothing new; changing is the mediums in which it occurs and our ability to engage with these mediums. Expansion of these practices will start to encroach on traditional marketing campaigns, infiltrating subway billboards, and become more prominent on Search Engine result.

SOCIAL MEDIA Evolving business:

SOCIAL MEDIA Evolving business Social Media Evolving Businesses 91% incorporated social media into corporate culture 80% stressed importance of social networking to employees 56% reported “very important” to business / marketing strategy Today… 83% uses at least one social media tool 50% has a corporate blog 57% using for recruitment

Physical technology:

Physical technology RFID: Is a identification technology that can store mass amount of data which captures consumers’ behavior as well as location Combining information from RFID with web 3.0 would give the opportunity to provide advanced services.

PowerPoint Presentation:

Here’s how to drive traffic to the site and obtain leads on these three major social networking sites: LinkedIn: For this site, company needs to pick an effective, relevant keyword to implement in their profile. The keyword should be relative to the main services/products. Once they have determined what keyword to use, there are 5 areas you need to insert the keyword in the profile. Twitter: In order to drive traffic to the site and receive key leads, there are three things, need to keep in mind. First, we should constantly be adding friends to the profile. Next, we should always remove the friends who don’t follow you back, because they are just taking up space on our profile and are wasting our time. Lastly, it is essential to always interact with and engage our followers. Facebook: Create ads to entice and engage users. The best thing about these ads is that we can customize them for specific audiences. It allows us to target users based on many influential factors, such as demographics, age, gender, and likes/interests. HOW TO DERIVE TRAFFIC TO THE SITE

PowerPoint Presentation:

Linked In: If you’re a professional, you absolutely must have an up-to-date profile on LinkedIn. It’s the number one professional networking website in the world, and can display your resume, work experience, special skills and licenses, as well as recommendations from people you’ve worked with in the past. Facebook: Once the realm of sex-driven college students, Facebook has quickly become as much a business tool as a social networking site . It has almost one billion users and is one of the top two largest platforms for promoting yourself or your business. Twitter: Twitter can be a great asset, especially for marketing, public relations and freelance professionals. Many employers want to see that you are familiar with Twitter so you can use it to help them promote their business. YouTube: If you want to get a message out, there are few ways better than using a YouTube video to do it. If you can upload and market a video that gets a hundred thousand views in three months, any marketing, pr or ad agency would be lucky to hire you. Blogging : Maintaining a blog is one of the best possible ways to label yourself as a subject matter expert. It serves as a portfolio of your industry knowledge and learnings as well as showcasing your writing skills . HOW IT HELPS US


FINDINGS Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social media helps to expand the reach of our messages and has a tremendous impact on the number of impressions that are generated for PR stories. Facebook, Twitter and social networks are defining the future of media, advertising, marketing and communications. We call the new media the age of participation. It is an interactive network where consumers and suppliers are publishers enabled by the media.



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