Caliber: Caliber PowerPoint Presentation: Sana Ansari 31005 Farheen Hamdulay 31015 Navjot Kaur 31036 Deepti ranka 31037 Asad Shaikh 31043 Zainul shaikh 31046 Overview: Overview Commercial catering is part of the hospitality industry has two business sides - the food service and catering equipment suppliers. The catering business is also comprised of a variety of different types of organizations serving multiple industries including aviation, education, and recreation. According to the U.S. Bureau of Labor Statistics, accommodation and food services makes up about 8.1 percent of all employment and was expected to realize 18% between 2002 and 2012. There are 8.7 million workers employed in the accommodation and food services industry and caterers comprise about two percent of these workers. Waitress in the Sky : Waitress in the Sky The airline food services business generates approximately $6 billion dollars in revenue each year. Gate Gourmet is one of the world’s largest independent providers of airline catering service providers serving more than 250 airline customers . With global headquarters located in Reston, VA, Gate Gourmet generates $2.4 billion in annual revenue and serves over 200 million meals each year. LSG Sky Chefs, initially created by American Airlines in 1942 and known as Sky Chefs, is a 100% subsidiary of Luftansa that partners with 270 airlines and prepares approximately 387 million meals each year. School Lunches : School Lunches According to the US Department of Agriculture, in 2006, there were over 5 million meals served in a school setting. Annually, the federal government spends over $10 billion to provide food services to schools. The strong focus on decreasing the obesity epidemic provides a strong outlook for commercial caterers who service the educational community. Providing healthier meals to the school children will result in caterers passing along higher food and preparation costs to the institutions they service. Special Events : Special Events Event Catering includes everything from corporate outings and conventions to weddings. Weddings often account for nearly 34% of a caterer’s annual revenues. Location, décor, and food quality and preparation are three of the primary influences in the selection of a location for an event. : Establishments who offer catering services often rely on their relationships with other third party vendors, such as table rental and linen vendors, for the majority of their catering business. According to one senior catering manager in Las Vegas, there has been significant growth, some caterers realizing over 100%, in the catering business since 2000 Public Catering : Public Catering The evolution of public catering at the MCG has seen standards rise while the range of products and options for ravenous sports fans has increased dramatically in recent years. Through our 36 snack outlets, 29 retail bars and three mobile vending depots we are able to provide the ultimate in stadium catering for more than three million retail patrons every year. While the traditional meat pie remains a fan favourite , those looking for a more wholesome treat at the game now have the options of a number of popular franchises, as well as our own Food2Go brand Catering Equipment : Catering Equipment Catering equipment is defined as kitchen equipment that can serve at least 500 people during one shift or coffee shop equipment. Catering equipment market is affected by growth in other markets including aviation, oil and gas, hospitals, shipping, railway, educational entities, and industry. During 2004, Egypt alone realized the addition of 500 coffee shops contributing to the rising demand of catering equipment. It is expected that this segment of the catering equipment industry will grow by 20% over the next five years. According to an industry sector analysis report, 40% of the end users of catering equipment are hotels and restaurants. Catering Equipment: Catering Equipment Categories of Catering Equipment End Users and Percentage of the Market Category % of Market Hotels & Restaurants 40% Coffee Shops 30% Oil & Gas Industry 10% Factories 8% Aviation 3% Educational Entities 4% Hospitals 2% Railway 2% Others 2% Catering to the Future : Catering to the Future According to Dr. Marvin Cetron , a professional forecaster of global trends, the hospitality industry is expected to realize strong growth in the years ahead due to greater disposable income and increased international travel. Internationally, the catering business for U.S. suppliers has great potential. As new tourist spots are established, the demand for commercial caterers will continue to grow. The devaluation of the U.S. dollar in some foreign countries puts American-based catering businesses at a competitive advantage. Advertising Strategies : Advertising Strategies Because of the importance of location, décor and food quality and preparation for the special events industry, caterers should differentiate themselves through the inclusion of these qualifications in their advertising strategies. Caterers who service educational entities should incorporate healthy options into their catering menus and then incorporate this information into their sales materials in order to target educational facilities concerned with poor eating habits of students. PowerPoint Presentation: Caterers who service sports and entertainment complexes should considering a catering approach that leverages local fare into their catering menus to encourage word-of-mouth advertisement by satisfied consumers. Catering equipment suppliers should seek international opportunities for expansion by incorporating advertisements for international publications into their overall advertising strategy. WHY TV? : WHY TV? The answer is three simple reasons! PowerPoint Presentation: Your customers and potential customers use it — viewing daily for long periods of time TV’s attributes of sight, sound, motion and emotion let you best communicate your message to these people. Television works in dollars returned! PowerPoint Presentation: Remember, Only television can give you: The right message To the right people At the right time In the right place!