LEVELS OF STRATEGY

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

LEVELS OF STRATEGY:

LEVELS OF STRATEGY CORPORATE LEVEL BUSINESS LEVEL FUNCTIONAL LEVEL

CORPORATE LEVEL :

CORPORATE LEVEL It occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm,acqusition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes such decision. The nature of strategic decisions tends to be value-oriented, conceptual & less concrete than decisions at the business or functional level.

BUSINESS LEVEL:

BUSINESS LEVEL Business level strategy is applicable in those organisations,which have different businesses and each business is treated as strategic business unit(SBU). The fundamental concept in SBU is to identify the discrete independent product or market segments served by an organization. It is a comprehensive plan providing objectives for SBUs,allocation of resources among functional areas coordination between them for making optimal contribution to the achievement of corporate level objectives

FUNCTIONAL LEVEL:

FUNCTIONAL LEVEL It is the level that decisins are guided and constrained by some over all strategic conseration .

authorStream Live Help