Comperation Between Coke And Pepsi

Views:
 
Category: Education
     
 

Presentation Description

this ppt made by Me(Hemendra Sharma) & Abhishek Kumar. It will really help u

Comments

Presentation Transcript

PowerPoint Presentation:

PROJECT ON Comparative Analysis Between Coke And Pepsi SUBMITTED TO :- PROF. PRIYANKA SHARMA SUBMITTED BY :- HEMENDRA SHARMA & ABHISHEK KUMAR

PowerPoint Presentation:

What is Soft Beverage Companies ? Soft beverage companies are the companies that produce, market, package, sell and deliver non-alcoholic beverages, including carbonated soft drinks(CSDs) to customers worlwide .

PowerPoint Presentation:

Soft Beverage Companies In India lots of Soft Beverage Companies are there. But most of three competitor companies are :- 1.Coca-Cola 2.Pepsi and 3.Cadbury Schweppes maintain the highest degree of international brand recognition .

PowerPoint Presentation:

1.

PowerPoint Presentation:

Type Public Traded as NYSE : KO Dow Jones Component S&P 500 Component Industry Beverage Founded 1892 Dr. John S. Pemberton Founder(s) Asa Griggs Candler and Dr. John Stith Pemberton Headquarters Coca-Cola headquarters , Atlanta , Georgia , U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 46.542 billion (2011) [1] Operating income US$ 10.154 billion (2011) [1] Net income US$ 8.634 billion (2011) [1] Total assets US$ 79.974 billion (2011) [1] Total equity US$ 31.921 billion (2011) [1] Employees 146,200 (2011) [1] Subsidiaries List of The Coca-Cola Company subsidiaries Website TheCoca-ColaCompany.com

PowerPoint Presentation:

The Coca-Cola Company ( NYSE:KO ) is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups.The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist Johan Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The company operates a Franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, United States . Its stock is listed on the NYSE and is part of DJIA, S&P 500 INDEX , the RUSSELL 100 INDEX and the Russell 1000 Growth Stock Index. Its curr ent chairman and chief executive is MUHTAR KENT .

BOARD OF DIRECTORS:

Muhtar Kent Chairman of the Board and Chief Executive Officer The Coca-Cola Company Herbert A. Allen President and Chief Executive Officer Allen & Company Incorporated (a privately held investment firm) BOARD OF DIRECTORS

PowerPoint Presentation:

Coca-Cola Logos History

PowerPoint Presentation:

The Coca Cola Timeline Atlanta Beginnings ( 1886 – 1892 ) 1886 First year the Company sold about 9 glasses a day. The first advertisement appears in the ‘Atlanta Journal’ Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today. 1887 Free drink coupons are distributed to encourage people to try Coca Cola 1891 Coca Cola uses for the first time calendars and outside posters for advertising John Stith Pemberton (July 8, 1831 – August 16, 1888)

PowerPoint Presentation:

The Coca Cola Timeline Beyond Atlanta ( 1893 – 1904 ) 1893 The Coca Cola trademark is registered in the U.S patern office . 1894 Coca Cola is first put into bottles in Vicksburg, Mississippi, by Joseph Biedenharn 1895 Coca Cola is sold and consumed in every state and territory of the U.S 1896 - The Coca Cola Company distributes branded urns en clocks 1899 Large scale of bottling begins in Chattanooga, Tennessee 1901 The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time 1904 - The first magazine ads for Coca-Cola appears in national consumer publications

PowerPoint Presentation:

The Coca Cola Timeline Safeguarding the brand ( 1905 – 1918 ) 1906 Cuba, Canada and Panama become the first countries outside the U.S to bottle Coca Cola. 1912 Copycat beverages try to capitalize on the succes of Coca-Cola 1909 - Bottles of Coca-Cola are delivered by hors-drawn cariages 1911 The annual advertising budget for Coca Cola reaches the $1 million 1916 The 6,5 ounce refillable glass contour bottle is introduced to distinguish Coca-Cola from competitors. Though pattend in 1915, the contour bottle was introduced to the public in 1916

PowerPoint Presentation:

The Coca Cola Timeline The Woodruff Legacy ( 1919 – 1940 ) 1923 The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola home. 1931 The Coca-Cola Santa Clause created by Haddon Sundblom, first appears in advertising 1925 - The first billboard from Coca-Cola appeared 1928 The IX Olympic games open in Amsterdam, and Coca-Cola has it’s first Olympics 1929 The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda Fountains. 1935 The first standaridized coin operated vending-machines are introduced

PowerPoint Presentation:

The Coca Cola Timeline The War and it’s Legacy ( 1941 – 1959 ) 1941 The elf-like Sprite is introduced to promote the word ‘Coke’ 1950 Coca-Cola becomes the first-ever product that appears on TIME Magazine 1947 - A new sleek look for the Coca-Cola fountain dispenser 1958 Coca-Cola is a welcome accompaniment to 1950s activities such as bowling, picnics etc. 1955 The first King-size and Family-size bottles are introduced

PowerPoint Presentation:

The Coca Cola Timeline A world of customers( 1960 – 1981 ) 1960 The 12 ounce can is introduced 1963 - TaB the company’s first Diet soft drink is introduced 1961 Sprite is introduced 1978 Coca-Cola comes to China, the first packaged cold drink allowed in the country

PowerPoint Presentation:

The Coca Cola Timeline Diet Coke and New Coke ( 1982 – 1989 ) 1982 Diet Coke is introduced 1985 -Coca-Cola becomes the first drink appearing in space when an asstronaut tests the ‘Coca-Cola Space Can’ on board of the ‘Space Shuttle Challenger’ 1961 The Coca-Cola foundation, the company's first philanthropic arm in the U.S is established 1986 Coca-Cola exists 100 years!

PowerPoint Presentation:

The Coca Cola Timeline New Markets, New Brands ( 1990 – 1999 ) 1990 Coca-Cola is introduced in East Germany 1991 - Coca-Cola introduces the first bottles made by partially recycled plastic 1996 - Coca Cola sponsors the Summer Olympic Games in hometown Atlanta. 1993 The Polar Bear makes his first appearance in an advertisement 1998 - Coca-Cola extends its FIFA Partnership with a long term commitment to the Federation Internationale de Football association

PowerPoint Presentation:

The Coca Cola Timeline Coca-Cola Now ( 2000 – NOW ) 2002 - Coca Cola is one of the main sponsors of ‘American Idol’ 2007 The Company acquires Energy Drinks inc. On May 24 A New WORLD of Coca-Cola opens in Atlanta, Georgia 2005 Coca-Cola introduces the M5S ( The maginificant five bottles ) Coca-Cola Zero is introduced 2008 Coca-Cola is a main sponsor of the Presidential campaigns

PowerPoint Presentation:

Slogans for Coca-Cola 1886 – till now 1886 - Drink Coca-Cola 1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed 1963 - Things Go Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life

PowerPoint Presentation:

Product Name Image Coke Sprite Fanta Diet Coke Minute Maid Minute Maid Juices Kinley Drinking Water MAJOR PRODUCTS OF COCA COLA INTERNATIONAL

Facts about Coca-cola:

•Coca-cola was first green color. •Coca-Cola is called “Coca-Cola” because of the original ingredients used in the medicine, Coca leaves and Kola seeds. Coca-Cola' is the most recognized trademark, recognized by 94% of the world's population •In a competition “who can drink the most coke in one go” one drank 8 bottles of coke and died on the spot •coca-cola means “to make mouth happy” in Chinese •In Hong Kong it is sometimes served hot as a remedy for colds Facts about Coca-cola

PowerPoint Presentation:

Acquisitions by Coca cola 1960 : - Coca-Cola acquired YEAR ACQUISITION COMPANIES NAME PRODUCT IMEAGE 1960 Minute Maid 1993 Thums Up 1995 Barq's 2001 Odwalla ( fruit juices)

PowerPoint Presentation:

Coca-Cola Bottles 1894 was the first time Coca-Cola was bottled 1894- early 1900s 1905-1916 1915- today

PowerPoint Presentation:

International Products Canada and Belgium Taiwan

PowerPoint Presentation:

Coca-Cola Advertising The first TV ad was produced on Thanksgiving Day, 1950. In the 60’s , Coca-Cola’s advertising agency started experimenting with color advertising. The decade ended with one of the most popular ads ever created , the “Hilltop” Commercial, featuring the song “I’d like to buy the World a Coke.”

Coca-Cola Advertisment:

Coca-Cola Advertisment U can put movie add here

PowerPoint Presentation:

2.

PowerPoint Presentation:

Pepsi Pepsi's 2-D logo introduced in September 2008. Type Cola Manufacturer PepsiCo Country of origin United States Introduced 1898 (as Brad's Drink) June 16, 1903 (as Pepsi-Cola) 1961 (as Pepsi) Related products Coca-Cola RC Cola Irn Bru Cola Turka Big Cola Website pepsi.com

PowerPoint Presentation:

PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American multinational corporation headquartered in Purchase, NY with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain -based snacks, and other foods. Their main product, Pepsi Cola, sells over 100 billion cans a year. Besides the Pepsi-Cola brands, the company owns other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella, Mountain Dew, Miranda and 7-Up (outside the USA). PepsiCo has 18 different product lines that offers a variety of high quality products providing refreshment and nutrition. PepsiCo brands are available in nearly 200 countries and union territories. It is the 2 nd largest manufacturer of soft drinks in the world.

PowerPoint Presentation:

PepsiCo Logos History

PowerPoint Presentation:

The PepsiCO Timeline 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name. A new logo appears, the first change from the original created in 1898 . 1939 introduces the theme "Twice as Much for a Nickel” The "Twice as Much" advertising strategy expands to include the theme, "Bigger Drink, Better Taste." 1943 1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising. 1964 The logo is redesigned and a new slogan added: "The original pure food drink." The trademark is registered in Canada. 1906 PepsiCo, Inc. is founded by Donald M. Kendall , President and Chief Executive Officer of Pepsi-Cola The Pepsi trademark is registered in Mexico 1907 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you." 1920 He is a former CEO of Pepsi Cola (which merged with Herman Lay 's Frito Lay, Inc. to become PepsiCo in 1965) and served as CEO of PepsiCo from 1971 to 1986.

PowerPoint Presentation:

The PepsiCO Timeline 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW Advertising for another new product, Mountain Dew, a regional brand acquired in 1965, airs for the first time, built around the instantly recognizable tag line, "Ya-Hoo, Mountain Dew!" Mountain Dew launches its first campaign "Yahoo Mountain Dew 1966 Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the U.S. Pepsi enters Japan and Eastern Europe 1967 1965 Pepsi Generation advertising, "Come Alive! You're in the Pepsi Generation" introduces a new theme: "Taste that beats the others cold. Pepsi pours it on!"

PowerPoint Presentation:

The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1968 North American Van Lines (NAVL), a premier transportation company, joins PepsiCo. NAVL remains a strong contributor to PepsiCo until it is divested in 1984. 1969 Bold, modern Pepsi-Cola packaging using red, white and blue is introduced. "You've got a lot to live, Pepsi's got a lot to give," becomes the advertising theme . Frito-Lay introduces Funyuns brand onion flavored snacks Mountain Dew changes its slogan to "Get That Barefoot Feelin' Drinkin' Mountain Dew." 1970 PepsiCo sales pass the $1 billion mark. The company has 36,000 employees. Wilson Sporting Goods, a top name in sports equipment, joins PepsiCo. It is divested in 1985. Pepsi introduces the industry's first two-liter bottle

PowerPoint Presentation:

Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to market snack foods around the world. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics from hillbillies to action-oriented scenes. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1973 1971-72

PowerPoint Presentation:

The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that Pepsi's taste is superior. 1977-1979 PepsiCo acquires Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. It is spun off along with Taco Bell and KFC businesses as Tricon Global Restaurants, Inc. in 1997.

PowerPoint Presentation:

The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1980-1982 Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced. Inauguration of the first Pepsi-Cola operation in China 1983 Wayne Calloway becomes president of PepsiCo. Diet Pepsi is reformulated with 100% NutraSweet. Slice and Diet Slice, the first major soft drinks with fruit juice, are introduced.

PowerPoint Presentation:

The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1984 Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising in two of the most eagerly-awaited television commercials featuring music marketing. Pepsi becomes "The Choice of a New Generation." Herman W. Lay Award of Excellence established at Frito-Lay to recognize world-class selling excellence. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC is spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997 1986 PepsiCo purchases 7Up International, the third largest franchise soft drink operation outside the United States 1989 PepsiCo acquires Walkers Crisps and Smith Crisps, two of the United Kingdom's leading snack food companies PepsiCo acquires Smartfood ready-to-eat popcorn business

PowerPoint Presentation:

The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-2005 2005-NOW 1990-1992 PepsiCo acquires an equity interest in Wedel SA, the leading manufacturer of chocolate and confectionery in Poland Snacks now include operations in 23 countries. Pepsi-Cola forms joint venture with Thomas J. Lipton Co. to develop and market tea-based drinks. Frito-Lay launches Sunchips, its first multigrain snack. Frito-Lay introduces Cheetos Paws. Frito-Lay introduces Tostitos brand Restaurant-Style tortilla chips. 1993-1996 Pepsi-Cola introduces Aquafina bottled water into test market 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd., the biggest acquisition ever undertaken by PepsiCo. Tropicana was founded in 1947 by Anthony Rossi. Its major brand is Tropicana Pure Premium Juices. Aquafina brand bottled water becomes the best-selling brand of single-serve bottled water in US retail channels 2000 2005 Pepsi Lime and Diet Pepsi Lime Launch. Tropicana Twister Soda Launched in April

PowerPoint Presentation:

The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-2005 2006-NOW 2006 PepsiCo India re-launches Mirinda 2007 Diet Pepsi Jazz introduces new Caramel Cream flavor. Lipton introduces Lipton PureLeaf 2008-2009 Frito-Lay introduces new Smartfood popcorn clusters PepsiCo-Almarai joint ventures acquires stake in Jordanian dairy company, Teeba

PowerPoint Presentation:

1939–1950: "Twice as Much for a Nickel“ 1950–1957: "Any Weather is Pepsi Weather" 1957–1958: "Say Pepsi, Please" 1958–1960: "Don't be a Tramp, Buy a Can" Zane 1961–1964: "Now It's Pepsi for Those Who Think Young" (jingle sung by Joanie Sommers ) 1964–1967: "Come Alive, You're in the Pepsi Generation " (jingle sung by Joanie Sommers) 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On". 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" 1975–1977: "Buy a can 50p" ( United Kingdom ) 1977–1980: "Join the Pepsi People (Feeling Free)" 1980–1981: "Catch That Pepsi Spirit" ( David Lucas , composer) 1981–1983: "Pepsi's got your taste for life" 1983: "Its cheaper than Coke!" 1983–1984: "Pepsi Now! Take the Challenge!“ 1984–1988: "Diet Pepsi. The Choice of a New Generation”1988–1989: "Diet Pepsi. The Taste That's Generations Ahead “ Coke " 1986–1987: "We've Got the Taste" (commercial with Tina Turner ) 1987–1990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi version of Bad ) 1990–1991: "Yehi hai right choice Baby UH HUH" ( Urdu – meaning "This is the right choice Baby UH HUH") (Pakistan) 1992:"The Choice Is Yours“ 1994–1995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz ) 1995: "Nothing Else is a Pepsi“ 1996:"Change The Script 1997–1998: "Generation Next" (with the Spice Girls ) 1998–1999: "Its the cola" (100th anniversary commercial) 1999–2006: " Yeh Dil Maange More! " ( Hindi – meaning "This heart asks for more") ( India ) 2002: "Change the World" ( Japan ) 2003: "Its the Cola"/"Dare for More" (Pepsi Commercial) 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young" ( Mary J. Blige ) 2008–present: "Something For Everyone“ 2009–present: "Yeh hai youngistaan meri jaan" ( Hindi – meaning "This is our young country my baby") 2010–2011 "Badal Do Zamana" ( Urdu – meaning "Change The World" by CALL)( Pakistan ) 2011–present: "Change the game" ( India , Bangladesh & Pakistan for the 2011 Cricket World Cup ) 2011–present "Summer Time is Pepsi Time“ 2012 "Live For Now" Slogans for PepsiCo 1939 – till now

PowerPoint Presentation:

Product Name Image Pepsi Mountain Dew Slice Diet Pepsi Frooti Juices Aquafina Drinking Water MAJOR PRODUCTS OF COCA COLA INTERNATIONAL

PowerPoint Presentation:

PepsiCo Advertisement Pepsi prefers to position itself as the beverage choice of the “New Generation”, “Generation Next”, or just as the “Pepsi Generation”. Pepsi’s advertising campaigns are referring to the markets that marketers refer to as Generation X .

PepsiCo Advertisement:

PepsiCo Advertisement U can put movie add here

PowerPoint Presentation:

Strength Company has a very established name and a good reputation. Pepsi has large market share than its competitors. Pepsi is an international company and it has a very strong position internationally. The environment of factory is very good and attractive. Weaknesses Pepsi does not offer any sort of incentive or discount to its retailers. Pepsi target only young customers in their promotions.. Pepsi is not considering many potential outlets like hotels, college canteens etc. Unavailability of all products of Pepsi at the same time at the same outlet. Opportunities Demand of Pepsi is more than its competitors. Increase in population Company may start entering rural areas also. through them. Changing Social Trend Distribution of snack foods Diversification Threats Tough rivalry among competitors Government regulations Law & order situations of the country Non-Carbonated Substitutes Political Instability Threat of Labor Strikes Shortage of resources Shortage of electricity SWOT ANALYSIS OF PEPSICO

PowerPoint Presentation:

Comparative Analysis Between Coca-Cola & PepsiCo

PowerPoint Presentation:

The first way to distinguish between a can of coke and Pepsi is the brand color. Cokes come in red cans, while Pepsi comes in blue cans. Though the drink has the same color, the branding is always in the specified red and blue colors. The tastes of both the drinks are distinct and it is easy to make out the difference. Pepsi is a little more sweet in taste than the coke. This is due to the addition of the artificial sweeteners to it. You will be able to make it right when you take a sip of the drink. The additions of the sweeteners leave a mild chemical taste after you drink it. Compared to Pepsi, coke does not have that chemical after taste owing to the less artificial sweeteners added. When you drink coke you feel more of that cola flavor in it, while with Pepsi, you get a fruity or fluid sort of taste. The carbonation levels of both the drinks also are different. It is higher in coke. So when you take the first sip of the coke, you get that fizzy effect. This frizz is less in Pepsi. The fizzy nature can be identified by the bubbles formed when you first open the bottle or just simply shake. It is more in the coke. And you do get that bubbly taste down your throat with a Pepsi. Coke is smoother. The bubbles disappear quickly as the fizz escapes from the coke. Comparative Analysis Between Coke And Pepsi

PowerPoint Presentation:

The carbonation levels of both the drinks also are different. It is higher in coke. So when you take the first sip of the coke, you get that fizzy effect. This frizz is less in Pepsi. The fizzy nature can be identified by the bubbles formed when you first open the bottle or just simply shake. It is more in the coke. And you do get that bubbly taste down your throat with a Pepsi. Coke is smoother. The bubbles disappear quickly as the fizz escapes from the coke. The basic ingredients of Pepsi are carbonated water, sugar, fructose corn syrup, caffeine, colorings, citric acid, and other natural flavors. When the coke was launched, its main ingredients were caffeine and a small amount of cocaine. The other ingredients, like the Pepsi are carbonated water, sugar, phosphoric acid, and other natural flavorings. When it comes to the branding part, the logo of coke has not varied much since its inception. May be a minor change in the font is all what changed. This has helped it to stay on in the minds of people. But Pepsi, on the other hand, has come up with various logos and slogans. This kept on changing almost yearly. Though the company and market analysts claim that this is in tune with the changing trends in the society, many do not accept this. Each time they see a new logo, they are afraid to try it thinking that the whole drink has changed.

PowerPoint Presentation:

LOGOS WAR

MARKET SHARE:

MARKET SHARE

Product wise sale of Pepsi and CoCa Cola:

Product wise sale of Pepsi and CoCa Cola

PowerPoint Presentation:

Distribution Channel PepsiCo PepsiCo JAI DRINKS PVT LTD TRANS YAMUNA PEARL DRINK LTD DISTRUBU OTHRS RETAILOR

PowerPoint Presentation:

Distribution Channel Coca-Cola Coca-Cola HINDUSTHAN PVT LTD JAIPURIA GROUP DISTRUBU OTHRS RETAILOR

PowerPoint Presentation:

Flavor/type PepsiCo The Coca-Cola Company Cola Pepsi Coca-Cola Diet Cola Diet Pepsi / Pepsi Light Pepsi ONE Pepsi Max Diet Coke / Coca-Cola Light Tab Coca-Cola Zero Cherry-flavored cola Pepsi Wild Cherry Coca-Cola Cherry "Pepper"-style Dr Slice Mr. Pibb / Pibb Xtra Orange Mirinda Tropicana Twister Tango Slice Fanta Minute Maid Lemon-lime Teem Sierra Mist 7 Up (in countries other than US) Sprite Lemon & Paeroa Other citrus flavors Mountain Dew Kas Izze Mello Yello Vault Fresca Lift Lilt Ginger ale Patio Seagram's Ginger Ale Root beer Mug Root Beer Barq's Ramblin ' Root Beer (until 1995) Cream soda Mug Cream Soda Barq's Red Creme Soda Juices Tropicana Dole (prepackaged only, under license) Minute Maid Fruitopia Simply Orange Iced tea Lipton (ready-to-drink products only, under license from Unilever ) Nestea (manufactured by Nestlé in the US and by a joint venture between Nestlé and Coca-Cola elsewhere) Sports drinks Gatorade Propel Powerade Aquarius Relentless Product By Product Analysis

THANK YOU:

THANK YOU

authorStream Live Help