9 Steps to Online Marketing Strategy for your Business GrowthThe secret to doing more with less... :9 Steps to Online Marketing Strategy for your Business GrowthThe secret to doing more with less... www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


The Secret To Doing More With Less :The Secret To Doing More With Less The problem is, most people design and build their website, without considering the other 8 elements. This is the key to doing more with less on the internet. www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 1: Business Goals :Step 1: Business Goals Business growth through increased sales and profit Marketing and sales cost reductions targets Marketing measurement and Return On Investment decision making Rankings improvement on search engines to increase exposure www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 2: Keyword, SWOT & Web Analysis :Step 2: Keyword, SWOT & Web Analysis Google Keyword Analysis – can you achieve your business goals? Internet SWOT Analysis – what can you do to outperform you competitors? Web Site Analysis – what do the facts tell you about your current website? www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 3: Internet Marketing :Step 3: Internet Marketing Innovate – not just products and services, include marketing messages Positioning – Make yourself the only obvious choice Apply across design, content, sales funnel and traffic tactics Use multiple pillars and low cost, higher return efforts www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 4: Website Design Process :Step 4: Website Design Process www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd Website design integrated to business strategy Design based on “Heat Map” methodologies– remove subjectiveness and you build to convert!


Step 5: Critical Tasks :Step 5: Critical Tasks www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd Execute your critical tasks to build your lead and sales generation engine that keeps working 24 hours 7 days per week


Step 6: Resources :Step 6: Resources Outsource versus In source depending on your capabilities Know the fundamentals before you delegate or you will fail Use Systems & Procedures to minimise risk and execute fast www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 7: Internet Education :Step 7: Internet Education Different training for different levels – CEO through to technical Different types of learning styles – use a blend of courses and mentoring www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 8: Processes & Systems :Step 8: Processes & Systems Content Management Systems make maintenance and marketing easier Bulk Email systems ensure your message gets through Workflow & CRM automate the sales process Analytics for Business Intelligence & Sales Force focus Imagine the sales force never needing to make a cold call again! www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


Step 9: Performance Gaps & Website Analytics :Step 9: Performance Gaps & Website Analytics Number of qualified visitors Bounce Rates (People who find your website but leave immediately) Acceptance Rates (Progress through your content sales funnel) Conversion rates (The amount of subscriptions, leads & sales) Business bottom line – is your offline and online marketing profitable? Address performance gaps with help of analytics – go beyond statistics www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd


For More Help... :For More Help... For your FREE Internet Marketing Strategy Snap Shot visit www.loggedon.com.au Call us for FREE by visiting www.loggedon.com.au and click on the FREE Call button Call Michael Pulo 0n 0402 893 948 or Geoff Cooper on 0419430093 Email us at mpulo@loggedon.com.au or gcooper@loggedon.com.au State Government funded programs* State Government funded marketing plans* Consulting, Training and Mentoring – our focus is to enable you and your team using our unique 110 point online marketing strategy methodology. *Qualification criteria applies www.loggedon.com.au Copy Right © 2009 Logged On Pty Ltd