51157953-dairy-milk-presentation

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Slide 1: 

Product life cycle of Presented by karthik

COMPANY’S PROFILE : 

COMPANY’S PROFILE FOUNDER : JOHN CADBURY LOCATION : Birmingham, UK Year : 1824

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Chocolate bar made by cadbury. Born in year 1905. Came to India at 1948. 30% value share of the Indian market.

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About Product Chocolate bar. Made from real dark chocolate. Similar design worldwide. Contains more Milk than any other chocolate.

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Ingredients Sugar Cocoa butter Vegetable fat Cream Cocoa mass Emulsifiers

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PRICE

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Varients

Business operations : 

Business operations Manufacturing offices: Thane Induri (pune) Malanpur (Gwalior) Bangalore Baadi (Himachal Pradesh) Sales offices: New Delhi Kolkata Chennai Mumbai CORPORATE OFFICE --MUMBAI

Distribution : 

Distribution CDM are sold directly to whole seller & retailers. CDM distribution network used to encompasses 2100 distributors & 4,50,000 retailers.

PROMOTION : 

PROMOTION Concentrate more on TV advertisement. Use of emotional appeals in advertising. The media mix for the campaign comprises TV, Outdoor ,internet & radio. Almost 80% of chocolate purchases are made on impulse.

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A few advertisments of

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Campaign: "Khanewalon lo khane ka bahana chahiye". Target: Widening chocolate consumption among the masses".

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campaign: "pappu pass ho gaya". Target: "Encourage those who have pass the exams to celebrate with dairy milk".

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India Product Life Cycle

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competitors

Achievements : 

Achievements Asian Marketing Effectiveness Awards 2008. Cadbury India ranked 7th Great Place to Work in India. No. 1 FMCG Company. Great Place to Work 2007. ABBY Award wins for India. Cadbury Dairy Milk & Bournvita crowned as Consumer Super brands. Cadbury- Ranked 5th among India's most respected companies.

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Thank you

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