Cold Calling Scripts Are A Really Bad Idea

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Cold calling is bad enough, but doing it with a script is even worse! Find out why cold calling scripts are a horrible idea, and how you can make cold calls effectively if your boss says you have to.

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Cold Calling Scripts Are a Really Bad Idea A presentation by Frank Rumbauskas New York Times Best-Selling Author Copyright 2012 by FJR Advisors, Inc.

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Two things always happen when a new sales rep is hired: 1. They're told to start making cold calls 2. They're advised to use cold calling scripts in doing so

Problems Using a Script are Severe :

Problems Using a Script are Severe No personal connection with the prospect. Not tailored to the needs and wants of the specific prospect. Removes the ability to connect on a personal level, and instead they are under the impression that they're listening to a commercial

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By knowing something about the prospect, the company's challenges, and the individual personally, you can make that call a lot more effective. Few cold callers are going to ring up and know about the person's favorite sports team, or where they went to school, or a recent promotion - knowledge that is all readily available with social media like Facebook and LinkedIn.

If you're saying the same thing to each and every prospect: then you're not cold calling effectively.:

If you're saying the same thing to each and every prospect: then you're not cold calling effectively.

If You are Forced to Cold Call, Don’t Use a Script:

If You are Forced to Cold Call, Don’t Use a Script Scripts: Create a barrier between the salesperson and the prospect Hurt your chances of getting an appointment and a sale

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Be human instead, learn a bit about the prospect before picking up the phone and you'll be miles ahead of the game.

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Thank You For Reading! For a FREE 37-page PDF preview of the Never Cold Call Again system, please visit www.nevercoldcall.com © Copyright 2012 by FJR Advisors Inc. All rights reserved.

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