aditya birla

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ADITYA BIRLA GROUP Submitted by :- Bhupendra Bora Pg08 025

Aditya Birla group : 

Aditya Birla group A US $28 billion corporation, in the league of Fortune 500. Extraordinary force of 100,000 employees, belonging to 25 different nationalities. "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 50 per cent of its revenues flow from its overseas operations

Globally the Aditya Birla Group is : 

Globally the Aditya Birla Group is A metals powerhouse, among the world's most cost-efficient aluminum and copper producers. Hindalco-Novelis is the largest aluminum rolling company. No.1 in viscose staple fibre The fourth largest producer of insulators The fourth largest producer of carbon black The 11th largest cement producer globally, the seventh largest in Asia and the second largest in India Among the world's top 15 BPO companies and among India's top four

In India : 

In India A premier branded garments player The second largest player in viscose filament yarn Among the top five mobile telephony companies A leading player in life insurance and asset management Among the top three supermarket chains in the retail business

Aditya Vikram Birla: putting India on the world map : 

Aditya Vikram Birla: putting India on the world map Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969,in Thailand, long before globalization became a buzzword in India. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.

Real meaning of globalization : 

Real meaning of globalization For Mr. Aditya Birla, globalization meant more than just geographic reach. He believed that a business could be global even whilst being based in India. Therefore, back in his home-territory, he drove single-mindedly to put together the building blocks to make our Indian business a global force. Under his stewardship, his companies rose to be the world's largest producer of viscose staple fiber, the largest refiner of palm oil, the third largest producer of insulators and the sixth largest producer of carbon black At the time of his untimely demise, the Group's revenues crossed Rs.8,000 crore globally, with assets of over Rs.9,000 crore, comprising of 55 benchmark quality plants, an employee strength of 75,000 and a shareholder community of 600,000

Key Dates : 

Key Dates 1870: Seth Shiv Narayan Birla launches a cotton- and jute-trading business in the town of Pilani, in Rajasthan, India. 1919: Grandson Ghanshyamdas Birla sets up a jute mill, establishing the family's industrial holdings. 1958: The company establishes Hindalco for production of aluminum. 1966: Indian Rayon Corporation is acquired. 1969: Under Aditya Birla, the company launches international expansion, founding Indo Thai Synthetics in Thailand. 1978: Carbon black production is launched in Thailand. 1988: Indo Gulf is formed under Hindalco for the production of fertilizer. 1995: Aditya Birla dies and is succeeded by son Kumar Mangalam Birla, who later leads a restructuring and streamlining of the group; a joint venture, Birla AT&T, is formed.

Contd….. : 

Contd….. 1998: Info Gulf begins copper production; Birla enters Canada with the purchase of Atholville Pulp Mill in New Brunswick. 1999: Birla adds financial services through an insurance joint venture with Canada's Sun Life. 2000: Birla AT&T merges with Tata Communications; Hindalco acquires Indal. 2002: Hindalco restructures and spins off Indo Gulf Fertilizers; Anapurna Foils is acquired. 2003: Birla acquires Nifty Copper and Mt. Gordon Copper mines in Australia; the company enters China with the creation of the carbon black joint venture, Liaoning Birla. 2004: Indal merges into Hindalco. 2005: Construction of a new aluminum facility begins in Orissa, India; the St. Anne Nackawic Pulp Mill in Canada is acquired. 2006: The company announces plans to build a new viscose staple fiber plant in Laos.

Corporate mission statement and goal : 

Corporate mission statement and goal MISSION To deliver superior value to our customer,shareholder,employee and society at large Our Vision: To be a premium global conglomerate with a clear focus on each business GOAL Work that is personally satisfying and intellectually stimulating Our Values: Integrity; Commitment; Passion; Seamlessness; Speed

People – The backbone for Growth : 

People – The backbone for Growth • Diverse culture – Operations across 4 continents – Employ 20 different nationalities • Favorable organization demographics – 48% of employees are below 38 years • ‘Talent Management’ efforts – Lateral inductions & Global recruitments – ‘Gyanodaya’ and e-learning programmes • Performance Management Systems’ towards building meritocracy – Individual variable pay across business – Job evaluation by international experts

Cement : 


Metals : 


Fibres/Textiles : 


Garments : 


Financial Services : 

Financial Services

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