Internship at Blow Blow Dry Bar (Bayview Village)

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Category: Entertainment
     
 

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Take a look at my experience as a Marketing/PR/Communications & Event Planning Intern at Blow Blow Dry Bar 9Bayvi

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By: Van Anh Nguyen

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The first to market the concept of no cuts, no colour: Just “WASH, BLOW and GO” North America’s Original Blow Dry Bar “Your not cheating on your hairdresser ” Started in 2006 with the vital question: “Why isn’t there a place for quick, affordable catwalk-quality blow outs? ” 18 locations within Canada and the U.S All about experience, vibe and culture Blo-cabulary : “bar”, hair cadet, blo out, bloer , blo bro, blo girl, pink wig girl, blo boss, style boss, split end

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Signature Hair Menu 7 fab-in-a-flash “ blo outs” to choose from red carpet executive sweet hollywould sex, hugs, rock & roll high society boho braid hunt club

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Embodying the brand Marketing Communications/PR Event Planning

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Marketing Lead up to open marketing plan Strategic partnerships (cross promotions) Researching sponsorship opportunities for Blo PWG publicity s tunts Promotional items – recyclable bags Researching contacts (media, mom groups, offices, film/model/talent agencies, pageant coaches, wedding planners, restaurants, hotels, gym/fitness/yoga studios) In-bar marketing Contests and promotions

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Communications/PR Social Media (Facebook, Twitter) Media Relations Press ( Blo -g) E-mail invites Promotional mail-outs Canvassing the “hood” ( Bayview Village) PWG promotional photo shoot with Nicole Arbour

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Facebook & Twitter

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Event Planning 2. Crush parties 1. Opening week activities: VIP/Media day, and promotional $21 blo outs weekend 3. Blo Bavyew Village official launch party

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Grand O pening E vents VIP/Media Day Promotional $21 blo outs weekend

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XO BLO Planning… organization…executing….

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Launch Party Tasks Choosing a beneficiary charity: Look Good Feel Better (LGFB) Finding a location: Café Mirage Sponsors: Gathered 14 sponsors Donations: “ Blo-tastic Bayview Village Shopping Spree” (collected over $2000 worth) Pink Wigs Girls & Body Painted Model (recruitment, training, supervising) Handling event logistics Organizing set up, schedule/timetable of activities Invitations, guest list, media list Social media content – photos, Twitter, Facebook, Blo -g

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Sponsors

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Blo-tastic Bayview Village Shopping Spree Donators

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http:// www.youtube.com / watch?v =7UXAaLWdLVg&feature= youtu.be Video Recap

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