KINGFISHER AIRLINES

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PPT OF KINGFISHER JYOTI SINGH (LUMBA)

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KINGFISHER AIRLINES:

KINGFISHER AIRLINES “WELCOME TO A WORLD WITHOUT PASSENGERS” Made by: Jyoti singh Mba (e-Business) Roll no.17

KINGFISHER AIRLINES:

K INGFISHE R AIRLINES Kingfisher Airlines Limited is an airline based in Bangalore, India. Termed as the “first full frills - true value carrier”, Kingfisher Airlines was the first carrier to introduce first-class premium cabins onboard its flights.

COMPANY LOGO:

COMPANY LOGO

HISTORY:

HISTORY Industry: Transportation Founded: 2003 Operation started: 9 May 2005 Headquarters: Mumbai, Maharashtra Key People: Dr. Vijay Mallya, CMD Sanjay Aggarwal, CFO A. Raghunathan, CFO (Finance) Hitesh Patel, EVP (Operations & Engineering) Rajesh Verma, EVP (In-Flight, Customer Service & Cargo)

Contd..…..:

Contd..….. Area Served: Asia, Europe Services: Airline catering & foodservices, aircraft ground handling & passenger transport Revenue: Rs. 6, 496 Crore ( US$ 1.45 billion) (2010-11) Subsidiaries: Kingfisher Airlines Websites: www.flykingfisher.com

AWARDS:

AWARDS Kingfisher Airlines has received 30 awards for innovation, customer responsiveness and was voted the Best New Airline of the Year within months of its launch.

VISION:

VISION “The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.” VALUES Safety Services Happiness Teamwork Accountability

MISSION:

MISSION Be the most successful Full Service True Value airline operating in India Create a following of “fans” and not just loyalists. Drive “Addiction” to Kingfisher Class and Kingfisher First. To be the Market Leader by 2010.

SWOT Analysis:

SWOT Analysis Strengths First airline with full new fleet of aircraft Quality hospitality provided to customers Route rationalization Already have training academy Weaknesses Service delivery to metros and other big cities Yet not in profit High ticket pricing High attrition in top brass

Contd…..:

Contd ….. Opportunities Under penetrated domestic market International market Untapped air cargo market Expanding tourism industry Threats Existing Operators Infrastructure issue Fuel price hike Economic slowdown

What we do? :

What we do? Focused magazines Situated in an environment where there are no distractions or dilution of your message When the reader is physiologically responsive to receive your message We make money for our customers by creating communication channels for them to talk to their new and potential customers. How we do?

Kingfisher-5 Star Airline :

Kingfisher is one of only six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. Kingfisher-5 Star Airline

Ultimate Experience :

Ultimate Experience Kingfisher Airlines are into the business of transportation rather in the Aviation Hospitality Space and believe in offering their guests that ultimate experience 30,000 feet in the skies. Kingfisher has touched the consumer pulse and their guests keep coming back for more of the “Good Times” onboard Kingfisher Airlines.

:

Besides being the first and the only airline to offer brand new aircraft, designer interiors, gourmet cuisine and in-flight entertainment on every seat in the domestic skies, Kingfisher Airlines is the only one to offer LIVE TV . Kingfisher Airlines flights have individual LCD TV screens for each passenger. OnAir has been selected by Kingfisher Airlines to offer its passengers a full range of passenger communication services. Kingfisher Airlines’ long-haul passengers will be able to use Webmail OnAir , Webchat OnAir , as well as send and receive emails and make and receive phone calls. IN-FLIGHT ENTERTAINEMENT

IN-FLIGHT MAGZINE :

IN-FLIGHT MAGZINE Kingfisher has an entertaining in-flight entertainment magazine Air Premiere! official Magazine for Kingfisher International Airlines. A 100 pager photo journal on In-flight entertainment, exclusively designed for the corporate travelers. It is printed on 90 GSM art paper. Portrays lifestyle of the famous personalities. Magazine best suited to befit the image of Kingfisher Airlines & its passengers. Print run for Air Premiere in Sep/Oct 2008 issue will be 40,000,which shall increase with the introduction of more destinations. Circulation – 300,000 copies.

BUSINESS MODEL:

BUSINESS MODEL

LOW COST CARRIER:

LOW COST CARRIER Also known as Low Cost Airline/ Low Frills/Discount Carrier Airlines. Offers generally Low Fares in exchange for eliminating many traditional passenger services. Applied to any carrier with low ticket prices & limited services, regardless of other operating models. Cost-competitiveness to ensure premium services are offered at value price points Cost difference with LCC would be limited to Food-on Board ($1.5) and GDS costs ($5)

CUSTOMER SERVICES:

CUSTOMER SERVICES Offers several unique services to its customers. Personal valet at the airport to assist in baggage handling & boarding. Refreshments & music at the airport. Three-course gourmet cuisine. Audio & video on-demand accompanied with extra-wide personalized screens in the aircraft. Kingfisher Class for business consumers (IFE, superior service) Kingfisher Red for value-conscious (Food on Board, Lounge access, FFP)

MULTI-LEVEL MARKETING:

MULTI-LEVEL MARKETING Beverage Alcohol -Bagpiper whisky -McDowell's no. 1 whisky -Director’s special whisky -McDowell's no. 1 brandy -McDowell's celebration rum Fertilizers International trading Media Construction: Fashion clothing

MARKET SHARE OPPORTUNITIES:

MARKET SHARE OPPORTUNITIES Enhancement of day return product across key primary and secondary sectors •Incremental passenger connections generated through launch of ‘One Stop Connect’ campaign •Increased presence through expansion of inter-line agreements and evaluation of global alliances •Increased ancillary revenues through launch of cargo operations (Kingfisher Xpress) •Strengthened loyalty through enhanced FFP program •New Internet booking engine driving greater consumer traffic towards online bookings •Leverage international POS to stimulate demand in key South East Asian markets

PRIVACY POLICY:

PRIVACY POLICY You need not worry about your card information falling into the wrong hands because your bank will authorize the card transaction directly without any information passing through us. Do not share personal information (name, email, telephone) with any company without our permission. Do not sale personal information for advertising purposes and will not send you emails that include advertisings from other companies.

SECURITY POLICY:

SECURITY POLICY Website is completely secure and is endorsed by Verisign . All the confidential payment details of our guests are encrypted and stored so as to ensure maximum security. Issue a Baggage Identification Tag for, each piece of your Checked Baggage. Checked Baggage must have your name or other personal identification to affix it. Checked Baggage will, whenever possible, be carried on the same aircraft as you, unless we decide for safety, security or operational reasons to carry it on an alternative flight. If your Checked Baggage is carried on a subsequent flight we will deliver it to you, unless applicable law requires you to be present for customs clearance.

PAYMENT SYSTEM:

PAYMENT SYSTEM Accepts all type of Credit cards: Amex Visa Master cards Cash Demand Draft

PAYMENT TECHNICS :

PAYMENT TECHNICS Form of payment: On-line Ticketing ( E-ticketing/Internet Banking) Paper Ticketing Paperless Ticketing

INTERNET BOOKING ENGINE:

INTERNET BOOKING ENGINE On 29th August 2008, Kingfisher will activate both the new booking engine and the travel agency programme web site. On 29th August 2008, Kingfisher will migrate to our new Kingfisher Reservations System. We are currently planning to migrate all Passenger Name Records (PNRs) and ticketing records that have been created in our existing system that will have travel dates on or after 29th August. The agencies would continue to be entitled to a service fee on all transactions. You will receive your travel agency login and password by email by the morning of the 28th Augus

NEW SITE FEATURE :

NEW SITE FEATURE Our new booking engine and the travel agency programme provides the following: Upgraded security to provide an individual login for each staff member at the agency Ability to make bookings and issue tickets. Generates email to guest when ticketing transaction is completed Ability for travel agents and their guests to view itineraries and e- ticket receipts via a Kingfisher Airlines branded Sabre Virtually There website

NEW SITE FEATURES:

NEW SITE FEATURES Ability for the travel agency administrator (one per agency) to: o View and print the statement of all tickets that have been issued and payments that have been made. o Research ticket transactions o Create new agents (as many as you wish) o Modify or delete agent (staff) profiles

TRAVEL AGENCY WEB SITE:

TRAVEL AGENCY WEB SITE

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