MMM120228 video

MOME MAT ™ (Worldwide Patents Pending): 

1 MOME MAT ™ (Worldwide Patents Pending) TABLE of CONTENT Origin of the Concept The Parental Approach Sounds and Motion in the Womb The Maternal Sounds Perceived by the Fetus Sounds of the MOME MAT ™ How Maternal Motion is Perceived by the Fetus Motion of the MOME MAT ™ The Two MOME MAT ™ Models Competition The Potential Market Solitary Confinement Links © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

Origin of the Concept : 

2 Origin of the Concept After welcoming over 4,000 babies into the world as an OB-GYN, I ( Resume ) have learned a thing or two about newborns’ perceptions and needs . Most people would agree that they are more comfortable in a safe environment that they are accustomed to. The same applies to newborns who have only experienced the womb prior to the unknown outside world, where not only are they dealing with new sensations, but also with senses to perceive them with they have never used before. The idea of the MOME MAT ™ came from my observations of how newborns react to their new environment and my desire to make it a comfortable transition and the best experience possible for them, and for their parents . © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

The Parental Approach: 

3 The Parental Approach “Some parents would give their right arm, just to get their little one to sleep through the night. They read books, consult the web, and even hire trainers to come in and coach their nocturnal tykes…..” Read more about this parental nightmare Why do so many babies resist sleep and cry endlessly? Because S I L E N C E and I M M O B I L I T Y are new sensations for them, accustomed as they are to their life experience in the womb full of S O U N D S and M O T I O N . © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

Sounds and Motion in the Womb: 

4 Sounds and Motion in the Womb The womb is a very loud place, full of maternal sounds and noise coming from the mother’s environment. A baby in the womb is in constant motion , perceiving the input of his mother’s respiration, gait, and all her movements. Read more about the perceptions of a baby in the womb © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

The Maternal Sounds Perceived by the Fetus: 

5 The Maternal Sounds Perceived by the Fetus The maternal voice has profound effect on fetal development . Also present, are the sounds of her respiration ,the blood flow in the uterine wall and in the placenta, and the various sounds of the bowels surrounding the womb. The sounds of her gait and the sounds of the maternal environment are specific to each mother. © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

Sounds by the MOME MAT™: 

6 Sounds by the MOME MAT ™ The MOME MAT ™ provides maternal and environmental sounds. Respiration and Heart Beat Bowel Surroundings Maternal Voice Gait © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

How Maternal Motion is Perceived by the Fetus : 

7 How Maternal Motion is Perceived by the Fetus The buttock of the baby is close to the lungs of his mother. Each maternal inhalation exerts a light pressure on the baby’s buttock. With each step the mother takes, the oscillation of the maternal pelvis slightly moves the head of the baby from side to side. © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

Motion by the MOME MAT™: 

8 Motion by the MOME MAT ™ The MOME MAT ™ mimics the motion of the maternal respiration. The MOME MAT ™ also mimics the motion of the maternal gait. © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV

Four MOME MAT™ Models: 

9 Four MOME MAT ™ Models Model 1 Sounds Model 2 Sounds And Motion © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV This model of the MOME MAT ™ provides motion simulating the moves a fetus in the womb experiences from the maternal respiration and from her gait as well as the sound of her heartbeat, respiration and bowel, her voice and the noises of the environment surrounding her. Motion and sounds are fully programmable by a computer program. This model is for use in Neonatal Care Units to improve the life conditions of newborns and premature babies. The versatility of this model also makes it a research tool. A MOME MAT ™ and a battery powered controller with pre-recorded sound tracks for heartbeat, respiration and bowel sounds and customized sound tracks for maternal voice and surrounding noises. This model is intended for use at home.

MOME MAT™ competition: 

10 MOME MAT ™ competition Fisher Price Three friendly animals move and dance overhead while baby hears delightful music and fun animal sounds . The Learning Patterns developmental system of toys is designed to help bring out your baby's full potential by awakening and $149.00 rewarding developing abilities throughout the first year http://www.fisher-price.com/neur/products/product.asp?id=31787 Bright Starts T his swing allows you to provide baby the motion that best suits their needs. The swing seat rotates 180 for either cradling motion, which provides a side-to side movement; or Swinging motion, which provides a traditional front-to-back movement. $129.00 http://baby.become.com/bright-starts-ingenuity-cradle-and-sway-swing-bella-vista-for-baby--compare-prices--sc894895669 Summer The Supreme Sleep Positioner with Heartbeat creates a custom cradle for your baby. With three individual adjustments for a custom fit, this soft and comfortable positioner is all one piece and keeps baby in the center of the crib and sleeping on his back, as recommended by the American Academy of Pediatrics. The Supreme Sleep Positioner also includes our patented heartbeat sensation. The heartbeat includes three different settings: Heartbeat mode re-creates the heartbeat feeling from the womb and automatically turns to Listening mode after 10 minutes; Listening mode allows the positioner to "listen" for your baby. If baby starts to cry, the heartbeat sound will automatically turn back on to comfort your baby to sleep; the Combo mode begins in Heartbeat and after 10 minutes fades to Listening mode. http://www.summerinfant.com/ $39.99 Graco Pack ‘n Play® modern playard is a fun and comforting sanctuary for baby to play and nap. He will love the lights and sounds of the electronics module and the gentle vibration that keep him soothed. $129.00 http://www.gracobaby.com/Products/Pages/ProductDetails.aspx?ProductID=1751956 © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV Some Competitive Products for Model 1 and 2 There are no known Competitive Products for Model 3 and 4

The U.S. MOME MAT ™ Market: 

11 The U.S. MOME MAT ™ Market There are about 4,000,000 newborns each year in the USA. Many of them cry endlessly as they are distressed in the solitude of their crib. © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV A MOME MAT ™ in their crib will resolve their feelings of solitude by calming and comforting them. It will also help the parents sleep better ! Such loneliness may, according to Erikson , negatively influence their conception of the world. 330,000 potential new customers each month

From those 330,000 monthly potential new customers, 8 percent are born prematurely Each year in the US, more than half a million premature babies spend their fragile first weeks in an incubator rather than in the active and familiar environment of their mothers' womb.: 

12 From those 330,000 monthly potential new customers, 8 percent are born prematurely Each year in the US, more than half a million premature babies spend their fragile first weeks in an incubator rather than in the active and familiar environment of their mothers' womb . Premature newborns are no longer stimulated and comforted by all the sounds and movements they were used to feel and hear in their mother. Instead, they lay, confused, frightened, alone and motionless in a Neonatal Intensive Care Unit incubator full of whistles and blows of machines. © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV In their incubator they are like a prisoner in solitary confinement. The U.S. MOME MAT ™ Market

The Effects of Solitary Confinement on an Infant : 

13 The Effects of Solitary Confinement on an Infant © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV (*) Intolerance to social interaction, agitation, self-destructive behavior, hyper-response to external stimuli, perceptual distortions, illusions, and hallucinations, panic attacks, difficulties with thinking, concentration and memory, intrusive obsessive thoughts, aggressive ruminations, overt paranoia and problems with impulse control. If, as described by Dr Grassian , an adult brain is fragile enough to be damaged by solitary confinement, should one not expect an identical or greater damage to the brain of a infant? Not only do we routinely separate newborns from their mother during the night and let them cry endlessly in maternity wards and later at home in their own rooms, we do much worst with our premature babies in their incubator . Their condition is much more traumatic than the condition of full term newborns, because where the latter may complain of not being with their mother, the formers suffers from no longer being in their mothers. Solitude is frightening for newborns and exposing them for days in a row to it disturbs their brain development and may have consequences later in life exactly like those for adults* A MOME MAT™ in the incubator will help alleviate the consequences of solitary confinement

LINKS: 

14 LINKS © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV Intensive Care Units Improving Childbirth Blogs The Author I am an Ob-Gyn , with a focus on improving childbirth and the early life-condition of newborns and particularly of premature babies. This is why I came up with the Mome mat™, a Worldwide Patents Pending device. If you would like, Google may inform you a little more about me. Enter “ Edmond Devroey” in the Google text box . See a Web page of childbirth related blogs There are more than 1,500 NICUs in the United States, totaling about 20,000 beds. In the Better Childbirth Website we first describe why and how childbirth is monitored in delivery rooms. We then discuss the negative aspects of the method, advocate improvement and make suggestions to pregnant women. Read the study of Dr. Grassian and a report on solitary confinement by Atul Gawande of the New Yorker. Solitary Confinement

T H A N K Y O U : 

15 T H A N K Y O U © 2010 Edmond Devroey, M.D. Edition & Design Amandine DV Comments? Contact: DocEdv@momemat .com