Radio Advertising

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Radio Advertising:

Radio Advertising Emma McAlpine 5103

History of Radio Advertising:

History of Radio Advertising The first radio broadcasts aired in the early 1900s.However , it wasn’t until 1919 that radio stations began to broadcast continuously. In the United States, on November 2, 1920 , KDKA aired the first commercial broadcast In February 1922, AT&T announced they would begin selling “toll broadcasting” to advertisers, in which businesses would underwrite or finance a broadcast, in exchange for being mentioned on the radio

Advert Formats:

Advert Formats The two primary types of radio ads are “live reads” and produced spots LIVE READ When the DJ “ endorses ” the advertiser’s goods or services. The Radio Advertising Bureau defines an endorsement as: “A commercial in which the…program personality personally recommends an advertiser's product or service , often done live during the program. ” PRODUCED SPOTS A spot is ‘ produced ’ if the radio station or an advertising agency record it for the client. Conventions include : straight read with sound effects or background music , dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), and jingles

How Advertising Works:

How Advertising Works Radio stations sell their airtime according to day-parts Typically , a station’s day-part lineup will look something like the following: 6am-10am, 10am-3pm, 3pm-7pm, and 7pm- midnight. After midnight is known as “overnights” ‘Drive times’ – commuting hours are the most popular and therefore the rates are higher

PowerPoint Presentation:

•    Who is the audience being addressed or talked to - age , sex, demographic profile, interest • What is this audience being asked to do advertiser contact: call, store or web visit, or increased brand awareness • Why should this audience do it -the audience reward From the website: a109730,

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