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“HEALTHY ‘N’ QUALITY” : 

“HEALTHY ‘N’ QUALITY” ENJOY IN EVERY BITE

INGREDIENTS: 

INGREDIENTS Wheat flour Ginger powder Salt Vegetable fat Milk solids Honey Cheese Jeera sweet

OBJECTIVES: 

OBJECTIVES Healthy and active Smart and alert Kids to grands Lite n light

PRODUCT FEATURES: 

PRODUCT FEATURES Lite n tasty High Quality n affordable one Medi cookie Diet conscious Multi purpose package

TARGET AUDIENCE: 

TARGET AUDIENCE Kids Adolescence Adults

MARKET SEGMENTATION: 

MARKET SEGMENTATION Mass marketing Mass segmentation assumes consumers that have similar desires regarding the product attributes. Behavioral segmentation. Here the market is segment according to the benefits the customer seeks from our product.

MEDIA CLASS: 

MEDIA CLASS Broadcasting News print Wall paintings Hoardings campaign

MEDIA VEHICLE BROADCASTING: 

MEDIA VEHICLE BROADCASTING

PowerPoint Presentation: 

WALL PAINTINGS : GINHORA COOKIES advertise products including in rural areas by painting in walls of retail shops, bus stops,etc., HOARDINGS: Our product advertise in busy urban areas by attractive hoardings . CAMPAIGN: We conduct camp in schools , colleges, popular retailers etc., to make target audience tend to purchase

INSHOP ADVERTISING: 

INSHOP ADVERTISING GINHORA COOKIES displayed in famous super markets like nilgiris , subiksha , reliance etc., We give biscuits as a sample to customers We explain customers about cookie health and quality. We provide coffee r tea and ask customers to taste the cookies with that.

MEDIA BUDGET: 

MEDIA BUDGET

MEDIA SCHEDULING: 

MEDIA SCHEDULING Our product scheduled on pulsing basis We place our advertising at steady rate over a period of time later two week gap come back with heavy advertising

RETAIL ADVERTISING: 

RETAIL ADVERTISING Our product is also advertised by retail outlets like Reliance Nilgiris Subiksha and RPG groups, for effective promoting of product. Through this advertising we can able to make healthy life to customers towards the product .

DISTRIBUTIONAL CHANNEL: 

DISTRIBUTIONAL CHANNEL Distribution channels are the methods that companies use to enter the consumer market with their product. Our product follow, Indirect channel GINHORA COOKIES companies not sell our products directly to consumers. we sell by retail outlets , manufacturer and distributors.

SALES PROMOTIONS: 

SALES PROMOTIONS Sales promotions we follow two broad types: Consumer promotions Trade promotions Consumer promotions: sampling in super market premiums and gifts to customers Price packs

Cont…: 

Cont… Rebate(discounts,repayment,refund) Trade promotions: Display and merchandising allowances Allowances for featuring the product in retail advertising.

DETAILS OF PRODUCT: 

DETAILS OF PRODUCT The cost of GINHORA COOKIES is just Rs.20 the retail outlets of our product is , Reliance -- Ahmedabad Nilgiris -- chennai Cookies man – delhi Piramyd Megastore -- Pune.

OPINIONS AND QUERIES: 

OPINIONS AND QUERIES For any opinions and queries, customers can contact NAN PVT., LTD,PARRYS,CHENNAI-600 001. (r) CALL TOLL FREE NO. 1802-26-8989 (r) SMS “NAN” TO 55522 (r) Email:ginhoracookies.care@nan.com

BRAND AMBASSADOR : 

BRAND AMBASSADOR

PowerPoint Presentation: 

THANK YOU NAN PVT., LTD USHARANI SHARMILA REVATHI SUDHA PREMALATHA CHRISTY MEGHANA